Affinity Petcare Portugal
Avenida Da Liberdade, 110,
Lisboa, 1250-146,
Portugal
Lisboa, 1250-146,
Portugal
351 213 404 685
Distribution
Affinity Petcare Portugal Technographics
Affinity Petcare Portugal Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Affinity Petcare Portugal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Affinity Petcare Portugal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Affinity Petcare Portugal has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, MediaMath for Digital Advertising Platform in 2013, OneTrust Cookie Consent for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Affinity Petcare Portugal is running and its propensity to invest more and deepen its relationship with Google , Salesforce , MediaMath or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Affinity Petcare Portugal revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Affinity Petcare Portugal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Affinity Petcare Portugal Tech Stack and Enterprise Applications
Affinity Petcare Portugal Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014 Affinity Petcare Portugal deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment covered the organization's approximately 10 employees and centralized corporate email and productivity tools for the Portugal distribution operations.
Configuration centered on cloud-native, domain-based account provisioning using the Google Workspace admin console, standard Gmail corporate mailboxes, Google Drive for file storage and shared drives, Google Docs and Sheets for collaborative authoring, and Google Calendar for scheduling. The implementation emphasized role-based access controls and shared folders to support sales, operations, and administrative workflows.
Google Workspace (Formerly Google G-Suite) was connected to the company website for corporate email handling and public contact forms, embedding Google-hosted mail routing and user accounts under the company domain. Governance was enforced through centralized administration, account lifecycle management and data sharing policies administered via the Google Workspace console, with operational scope focused on the Portugal entity and core business functions of communications, document collaboration and scheduling.
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Collaboration | Collaboration |
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2022 | 2022 |
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Affinity Petcare Portugal CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MediaMath | Legacy | MediaMath | Digital Advertising Platform | CRM | n/a | 2013 | 2013 |
In 2013, Affinity Petcare Portugal implemented MediaMath and deployed the MediaMath Digital Advertising Platform on its public website. The deployment used browser based tag integration to enable programmatic media delivery, capture audience signals from site touchpoints, and centralize campaign tracking. Functional use cases align with core Digital Advertising Platform capabilities, including programmatic bidding, audience segmentation, campaign orchestration, creative delivery control, and performance reporting.
Operational ownership is concentrated in digital marketing and site operations, with platform configuration and campaign management handled by the marketing team. Governance emphasis is on audience taxonomy, campaign workflow configuration, and measurement tied to website interactions, rather than broad back office system integrations. The implementation positions MediaMath as the primary tool for managing programmatic campaigns and website driven audience activation.
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2015 | 2015 |
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Affinity Petcare Portugal TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
In 2021, Affinity Petcare Portugal implemented OneTrust Cookie Consent on its public website as a Governance, Risk and Compliance solution for cookie and consent management. The deployment targeted the company website and centralizes cookie consent capture and policy presentation for visitors, establishing a single source of consent records for privacy oversight. Affinity Petcare Portugal OneTrust Cookie Consent Governance, Risk and Compliance supports the company goal of managing website-level privacy controls and aligning marketing and legal touchpoints around consent status.
Configuration included standard OneTrust Cookie Consent capabilities such as a configurable consent banner, a visitor preference center, automated cookie scanning and categorization, and persistent consent recordkeeping for audit and policy verification. Operational coverage centers on website operations, marketing and privacy/compliance responsibilities, with governance updates to cookie policy presentation and consent handling workflows to ensure consistent enforcement across pages. The implementation is scoped to the public web presence and instruments consent capture and storage without reference to external system integrations.
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Affinity Petcare Portugal IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2003 | 2003 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Affinity Petcare Portugal CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Affinity Petcare Portugal
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Affinity Petcare Portugal Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Affinity Petcare Portugal IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Affinity Petcare Portugal digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Affinity Petcare Portugal Technographics
Affinity Petcare Portugal is a Distribution organization based in Portugal,
with around 10 employees and annual revenues of $25.0 million.
Affinity Petcare Portugal operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), MediaMath and OneTrust Cookie Consent,
covering areas like Collaboration, Digital Advertising Platform and Governance, Risk and Compliance.
Affinity Petcare Portugal has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, MediaMath and OneTrust.
Affinity Petcare Portugal recently adopted applications including
Slack Connect in 2022, Sophos Email in 2022 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Affinity Petcare Portugal’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Affinity Petcare Portugal’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Affinity Petcare Portugal technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.