Waterloo, N2V 1Y8, ON,
Canada
Afterglow Technographics
Afterglow Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Afterglow and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11 Afterglow employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Afterglow has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Automattic Jetpack CRM for CRM in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Afterglow is running and its propensity to invest more and deepen its relationship with Google , Automattic , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Afterglow revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Afterglow intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Afterglow Tech Stack and Enterprise Applications
Afterglow Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Afterglow implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment is provisioned on Afterglow's corporate domain and is visible on the company website, providing company email routing, calendaring, and cloud-hosted document access for the firm's 11 employees in Canada.
Google Workspace (Formerly Google G-Suite) was configured using standard Collaboration capabilities, including Gmail, Calendar, Drive, Docs, Sheets, and Meet, administered through the Google Admin console with centralized user provisioning and role based access controls suited to a small firm. The implementation supports company wide internal collaboration and client communication workflows, with governance and administration consolidated in a single tenant to manage users, access, and shared drives.
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Afterglow CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2015 | 2015 |
In 2015, Afterglow implemented Automattic Jetpack CRM on their website, deploying the Automattic Jetpack CRM as the company’s primary CRM for customer and lead management. Afterglow is a Canada based construction and real estate firm with 11 employees, and the deployment is hosted as part of their public site infrastructure provided by Automattic.
The implementation centralizes typical CRM capabilities including contact and company records, web lead capture tied to site forms, activity timelines, tagging and segmentation for client lists, and basic email campaign composition and tracking as supported by Automattic Jetpack CRM. Architecturally the solution is embedded on the company website as a site hosted plugin layer, which centralizes contact data within the web CMS environment and aligns customer touchpoints to the site content and form submission flows. Operationally the CRM covers sales and client services workflows for the small internal team, and governance has focused on standardizing lead capture and contact hygiene processes through site form validation and centralized contact records to ensure consistent follow up across the organization.
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Afterglow
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by Afterglow Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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