Afterpay
406 Collins St,
Melbourne, 3000, VIC,
Australia
Melbourne, 3000, VIC,
Australia
61 1300 621 603
Professional Services
Afterpay Technographics
Afterpay Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Afterpay and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 Afterpay employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Afterpay has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2021, ADP PayForce for Payroll in 2021, Ruby Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Afterpay is running and its propensity to invest more and deepen its relationship with Microsoft , Block (ex Square, Inc) , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Afterpay revenues, which have grown to $332.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Afterpay intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Afterpay Tech Stack and Enterprise Applications
Afterpay ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021 Afterpay implemented Microsoft Dynamics 365 for Finance and Operations as its core ERP Financial application. The deployment was scoped for the companys corporate finance and accounting functions and drew on internal resources alongside Dynamics 365 Finance and Operations Consultant and Solution Architect roles staffed between June 2020 and June 2021 in Melbourne, Victoria.
The implementation concentrated on standard ERP Financial modules, including general ledger, accounts payable, accounts receivable, fixed assets, procurement, and revenue management, configured to support Afterpays professional services billing and multi-entity financial consolidation needs. Configuration work emphasized chart of accounts design, financial close orchestration, period control, and automation of routine accounting workflows consistent with Finance and Operations capabilities.
Architecturally the program aligned with Microsoft vendor technology, provisioning Microsoft Dynamics 365 for Finance and Operations on Microsoft cloud infrastructure and designing for modular, service oriented financial processing. The work was organized to integrate transaction processing across finance and accounting touch points, and to enable standardized financial reporting and audit trails across Afterpays Australia operations.
Governance and rollout were structured around a solution architecture led approach, with the Dynamics 365 Finance and Operations Consultant and Solution Architect driving design decisions, cross functional finance and IT working groups governing configuration changes, and staged cutover sequencing to minimize finance close disruption. Documentation and process mapping supported operational handover to finance teams and established ongoing application stewardship protocols.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Afterpay HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP PayForce | Payroll | HCM | n/a | 2021 | 2021 |
In 2021, Afterpay deployed ADP PayForce for Payroll to centralize payroll processing across its Australia, New Zealand and Asia workforce. The deployment targeted ANZ operations based in Melbourne and was designed to support the Payroll Manager, ANZ in delivering on time and accurate payroll for full time employees and the broader Asia employee group.
ADP PayForce was configured to handle end to end payroll activities including data entry, processing of salary components such as leave, commission and overtime, payroll reconciliations, and payroll accounting tasks for superannuation, tax, awards, shares and commissions. The ADP PayForce implementation also encompassed posting payroll related information to the General Ledger and routine payroll query handling workflows.
Operational integrations emphasized coordination with an external payroll vendor to disperse superannuation and tax and automated feeds into the company General Ledger for accounting continuity. The implementation covered departmental payroll operations across Finance and HR functions in Australia, New Zealand and Asia, aligning payroll processing with broader financial close activities.
Governance was structured under the Global Payroll Manager with a Payroll Manager, ANZ overseeing a small regional team to execute monthly payroll cycles and reconciliations. The program included process ownership for statutory compliance, stakeholder query management, and partnership with the broader Finance team on system and process improvements to support scalable payroll operations.
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Workforce Management | HCM |
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2020 | 2020 |
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Afterpay AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Afterpay implemented Ruby Live Chat on its public website as a customer engagement layer, using Ruby Live Chat to deliver Chatbots and Conversational AI capabilities for web visitors. The deployment is an embedded web chat implementation that attaches the vendor provided widget to site pages, routing live sessions into an agent console and enabling real time customer interaction at the point of digital engagement.
Configuration focused on standard Chatbots and Conversational AI workflows, including session initiation with proactive greetings, automated response templates to triage inquiries, agent handoff for complex cases, and transcript capture for operational review. The implementation leverages agent-facing features such as queueing and presence indicators, along with scripted response playbooks to standardize conversational handling across customer scenarios.
Operational scope centers on customer service and customer experience teams who use Ruby Live Chat as the primary web channel for support and inquiries, with the tool active across Afterpay's consumer-facing site. Governance was structured around centralized chat configuration, agent playbook enforcement, and ongoing transcript monitoring to maintain consistency in responses and escalate issues to product or operations teams when patterns emerge.
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Afterpay Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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Afterpay Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2021 | 2021 |
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Afterpay eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2019 | 2019 |
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Afterpay CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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Afterpay ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Afterpay PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Afterpay PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2018 | 2018 |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Afterpay IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Afterpay Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Physical Access Control System | Physical Security |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Afterpay
| First Name | Last Name | Title | Function | Department | Phone | |
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Asia Pacific Chief Financial Officer | CXO | Finance | |
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Group Finance Director | Director | Finance | |
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Senior Manager, People Business Partner | Manager | HR | |
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APAC Payroll Manager | Manager | HR | |
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Senior Director - People | Director | HR | |
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Senior Human Resources Business Partner | Manager | HR | |
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Senior Director - People | Director | HR | |
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Technology Operations Manager | Manager | IT | |
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Director, Global Property and Facilities | Director | Operations | |
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Engineering Director, Technology Operations | Director | IT | |
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Senior Global IT Support Engineer | Manager | IT | |
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Apps Being Evaluated by Afterpay Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Afterpay IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Afterpay digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Afterpay Technographics
Afterpay is a Professional Services organization based in Australia,
with around 1300 employees and annual revenues of $332.0 million.
Afterpay operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, ADP PayForce and Ruby Live Chat,
covering areas like ERP Financial, Payroll and Chatbots and Conversational AI.
Afterpay has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, ADP and Ruby.
Afterpay recently adopted applications including
6sense Account Engagement Platform in 2023, Bambuser Video Commerce in 2023 and Brivo Access Enterprise in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Afterpay’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Afterpay’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Afterpay technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.