Afton Chemical
London Road,
Bracknell, RG12 2UW,
United Kingdom
Bracknell, RG12 2UW,
United Kingdom
44 13 4430-4141
Manufacturing
Afton Chemical Technographics
Afton Chemical Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Afton Chemical and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 266 Afton Chemical employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Afton Chemical has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Kentico Xperience CMS for Web Content Management in 2019, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Afton Chemical is running and its propensity to invest more and deepen its relationship with Cisco Systems , Kentico Software , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Afton Chemical revenues, which have grown to $932.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Afton Chemical intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Afton Chemical Tech Stack and Enterprise Applications
Afton Chemical Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Afton Chemical deployed Cisco Webex Meetings on its public website to provide Audio Video and Web Conferencing. The UK-based manufacturing firm, with approximately 266 employees, used the Cisco Webex Meetings deployment to support external customer interactions and internal collaboration.
Implementation centered on browser-based meeting joins and embedded scheduling links, leveraging Cisco Webex Meetings capabilities such as video conferencing, screen sharing, and cloud recording. Configuration emphasized minimal client installation by using the Webex web client and link-driven entry points. The deployment also utilized meeting recording and participant moderation features common to Audio Video and Web Conferencing platforms.
Operational coverage focused on web-accessible sessions for sales engagement and cross-functional team calls, accessible directly from the corporate website. The Cisco Webex Meetings deployment used standard web client workflows to support ad hoc and scheduled meetings across departments. Access and meeting link distribution were managed through the website interface and central Webex administrative controls.
Governance was implemented through Cisco Webex administrative controls to define user provisioning, meeting policies, and recording access rights. The deployment emphasized centralized meeting policy enforcement to align conferencing use with corporate IT controls.
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Afton Chemical Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Afton Chemical implemented Kentico Xperience CMS. Kentico Xperience CMS is deployed on Afton Chemical's public website and serves as the organization's Web Content Management platform for web publishing and digital content delivery in the United Kingdom.
The implementation centers on standard Web Content Management capabilities, including content authoring, page templates, component-driven page construction, digital asset management, and editorial workflow and approval processes. Kentico Xperience CMS is presented as the primary tool for managing site content, templates and reusable components to support consistent brand and technical templates across pages.
The deployment supports marketing and corporate communications functions for Afton Chemical's UK web presence, with typical integration touchpoints for analytics, form handling and customer engagement tooling implied by the category. Specific third party integrations or implementation partners were not specified in the provided source, so details on connected systems were not confirmed.
Operational governance for the Kentico Xperience CMS implementation is organized around editorial roles, staged content publishing and structured approval workflows to control live site updates. Configuration and content governance emphasize role-based publishing and content lifecycle management to align web publishing with marketing and communications processes.
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Afton Chemical CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016 Afton Chemical implemented Hotjar on its public website to capture on-site behavioral data. The Hotjar deployment was focused on Customer Experience instrumentation, leveraging behavioral analytics features such as heatmaps, session recordings, and on-site feedback widgets to surface visitor interactions. Implementation centered on embedding the Hotjar tracking snippet across marketing pages and product content, enabling page-level interaction analysis.
The deployment supported web analytics and UX workflows, enabling digital and marketing stakeholders to review recorded sessions and aggregate interaction maps to inform content and layout decisions. Data capture was client-side via the Hotjar script, implying reliance on standard browser cookies and site-level consent flows for governance and privacy compliance. Rollout was scoped to Afton Chemical's public web presence rather than internal enterprise applications.
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Marketing Automation | CRM |
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2021 | 2021 |
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Afton Chemical IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Afton Chemical CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Afton Chemical
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Afton Chemical Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Afton Chemical IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Afton Chemical digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Afton Chemical Technographics
Afton Chemical is a Manufacturing organization based in United Kingdom,
with around 266 employees and annual revenues of $932.3 million.
Afton Chemical operates a diverse technology stack with applications such as
Cisco Webex Meetings, Kentico Xperience CMS and Hotjar,
covering areas like Audio Video and Web Conferencing, Web Content Management and Customer Experience.
Afton Chemical has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, Kentico Software and Contentsquare.
Afton Chemical recently adopted applications including
Hubspot Marketing Automation in 2021, Cisco Webex Meetings in 2020 and Cisco Secure Email (formerly Email Security Appliance) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Afton Chemical’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Afton Chemical’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Afton Chemical technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.