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Airbus Defence and Space - Intelligence
Location
Compass House, 60 Priestley Rd,
Guildford, GU2 7AG,
United Kingdom
Website
https://www.intelligence-airbusds.com/
Phone
44 14 8380 4299
Artw industry
Transportation
Employee
Revenue

Airbus Defence and Space - Intelligence Technographics

Airbus Defence and Space - Intelligence Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Airbus Defence and Space - Intelligence and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Airbus Defence and Space - Intelligence employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Airbus Defence and Space - Intelligence has purchased the following applications: SAP BW (Business Warehouse) for Data Warehouse in 2010, Hubspot CRM for CRM in 2020, Atlassian Jira Service Desk for IT Service Management in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Airbus Defence and Space - Intelligence is running and its propensity to invest more and deepen its relationship with SAP , HubSpot , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Airbus Defence and Space - Intelligence revenues, which have grown to $1.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Airbus Defence and Space - Intelligence intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Airbus Defence and Space - Intelligence Tech Stack and Enterprise Applications

Airbus Defence and Space - Intelligence Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP BW (Business Warehouse) Data Warehouse Analytics and BI n/a 2010 2010
In 2010 Airbus Defence and Space - Intelligence implemented SAP BW (Business Warehouse) as its Data Warehouse to establish an international BW platform supporting integrated business reporting. The engagement was led by a lead architect and focused on providing consolidated reporting capability for the Cassidian division, delivered at an approximate program cost of €3 million. SAP BW (Business Warehouse) was configured as a centralized data repository with standard data modeling and ETL layers to populate dimensional models and reporting objects. The implementation emphasized canonical data structures, master data reconciliation, and a reporting layer composed of BW queries and business information objects to support cross-functional analytics and standardized operational reporting. The international BW platform was provisioned to collect and harmonize source feeds for the Cassidian division and to provide a single reporting fabric for finance and operational reporting processes. Governance and rollout were organized around a central architecture team led by the named lead architect, with configuration control, data ownership assignments, and staged activation of reporting modules across international sites.
Airbus Defence and Space - Intelligence CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot CRM CRM CRM n/a 2020 2020
In 2020, Airbus Defence and Space - Intelligence implemented Hubspot CRM as its CRM platform and instrumented Hubspot on its public website to capture inbound contacts and track engagement. The deployment focused on centralizing digital lead capture and consolidating contact records for customer facing sales and marketing functions within the intelligence business unit. Hubspot CRM configuration emphasized contact and company records, custom contact properties, deal pipeline management, web form capture, and marketing automation workflows to qualify and route inbound leads. The implementation also leveraged Hubspot CRM reporting and dashboarding to standardize lead status, sales stage visibility, segmentation, and list management for targeted outreach. Operational integration centered on the website connection and real time contact capture, enabling automated lead routing and assignment into sales workflows and marketing nurture sequences. Governance and process changes included establishing lead routing rules, contact data hygiene procedures, and sales to marketing handoff workflows to align commercial and customer engagement teams.
Customer Experience CRM 2021 2021
Marketing Automation CRM 2021 2021
Airbus Defence and Space - Intelligence ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Atlassian Legacy Atlassian Jira Service Desk IT Service Management ITSM n/a 2018 2018
In 2018, Airbus Defence and Space - Intelligence implemented Atlassian Jira Service Desk on their website. The deployment exposes Atlassian Jira Service Desk as a customer-facing service portal and ticketing layer embedded in the public site to capture incident reports and service requests. This positions Atlassian Jira Service Desk as the primary IT Service Management application for inbound service intake and tracking for the organization. Configuration work emphasized core IT Service Management capabilities, including incident management workflows, request fulfillment catalogs, SLA monitoring, knowledge base-driven self-service, and workflow automation to route and escalate tickets. The implementation supports IT operations and end-user support functions, centralizing service delivery processes and operational ticket handling under one application. Governance adjustments focused on formalized ticket routing, defined service levels and process-oriented workflows to standardize response and resolution procedures.

IT Decision Makers and Key Stakeholders at Airbus Defence and Space - Intelligence

First Name Last Name Title Function Department Email Phone
Head of Intelligence UK Director IT
SAP Technical Consultant Manager IT
Head of Data Management Solutions Director IT
Head of Strategy Director Finance
Show All Contacts

Apps Being Evaluated by Airbus Defence and Space - Intelligence Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Airbus Defence and Space - Intelligence IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Airbus Defence and Space - Intelligence digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Airbus Defence and Space - Intelligence Technographics
Airbus Defence and Space - Intelligence is a Transportation organization based in United Kingdom, with around 3000 employees and annual revenues of $1.40 billion.
Airbus Defence and Space - Intelligence operates a diverse technology stack with applications such as SAP BW (Business Warehouse), Hubspot CRM and Atlassian Jira Service Desk, covering areas like Data Warehouse, CRM and IT Service Management.
Airbus Defence and Space - Intelligence has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP, HubSpot and Atlassian.
Airbus Defence and Space - Intelligence recently adopted applications including Hotjar in 2021, Hubspot Marketing Automation in 2021 and Hubspot CRM in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Airbus Defence and Space - Intelligence’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Airbus Defence and Space - Intelligence’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Airbus Defence and Space - Intelligence technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.