Champigny Sur Marne, 94500,
France
Airel Technographics
Airel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Airel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Airel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Airel has purchased the following applications: SendinBlue for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Airel is running and its propensity to invest more and deepen its relationship with Brevo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Airel revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Airel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Airel Tech Stack and Enterprise Applications
Airel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Airel implemented SendinBlue on its corporate website to centralize email and web-based customer engagement. SendinBlue was deployed as a Marketing Automation application to support marketing and client communications for the France-based life sciences company.
The implementation emphasized core Marketing Automation capabilities, including email campaign management, contact list segmentation, embedded subscription and consent forms on public pages, and site-level web tracking for campaign attribution. Configuration work included template-driven campaigns, automated welcome and event communication workflows, and subscriber preference management consistent with marketing automation practice.
Operational ownership was assigned to Airel's internal marketing team, which managed campaign scheduling, content templates, and subscriber opt-in processes. The deployment was instrumented on the corporate website to capture leads and subscription events, and governance centered on marketing operations and consent handling for customer communications.
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IT Decision Makers and Key Stakeholders at Airel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Airel Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||