AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Airel Tech Stack and Enterprise Applications

Airel CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Brevo Legacy SendinBlue Marketing Automation CRM n/a 2020 2020
In 2020, Airel implemented SendinBlue on its corporate website to centralize email and web-based customer engagement. SendinBlue was deployed as a Marketing Automation application to support marketing and client communications for the France-based life sciences company. The implementation emphasized core Marketing Automation capabilities, including email campaign management, contact list segmentation, embedded subscription and consent forms on public pages, and site-level web tracking for campaign attribution. Configuration work included template-driven campaigns, automated welcome and event communication workflows, and subscriber preference management consistent with marketing automation practice. Operational ownership was assigned to Airel's internal marketing team, which managed campaign scheduling, content templates, and subscriber opt-in processes. The deployment was instrumented on the corporate website to capture leads and subscription events, and governance centered on marketing operations and consent handling for customer communications.

IT Decision Makers and Key Stakeholders at Airel

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Airel Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Airel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Airel digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Airel Technographics
Airel is a Life Sciences organization based in France, with around 60 employees and annual revenues of $12.0 million.
Airel operates a diverse technology stack with applications such as SendinBlue, covering areas like Marketing Automation.
Airel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Brevo.
Airel recently adopted applications including SendinBlue in 2020, highlighting its ongoing modernization strategy.
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Our research team continuously updates Airel’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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