Ilkeston, DE7 8DU,
United Kingdom
Airwise Technographics
Airwise Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Airwise and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 18 Airwise employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Airwise has purchased the following applications: WooCommerce for eCommerce in 2022, Cloudflare CDN for Content Delivery Network in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Airwise is running and its propensity to invest more and deepen its relationship with Automattic , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Airwise revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Airwise intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Airwise Tech Stack and Enterprise Applications
Airwise eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Airwise implemented WooCommerce from Automattic on its public website. The deployment uses WooCommerce as an eCommerce storefront to enable online product display and order capture for the UK distribution business.
Configuration focused on standard WooCommerce functional areas, including product catalog management, shopping cart and checkout workflows, customer account management, and order processing capabilities. Product SKUs, tax and shipping zone settings, and pricing controls were implemented through the WooCommerce administration interface, consistent with typical eCommerce operational needs for a small distribution firm.
The WooCommerce implementation is embedded into Airwise’s website and supports front end storefront presentation and back end order capture for sales and fulfillment activities. Governance centers on catalog and order administration within the WordPress/WooCommerce admin, aligning operational ownership to sales and fulfillment functions and establishing controlled workflows for product updates and order handling.
|
Airwise IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
In 2020, Airwise implemented Cloudflare CDN on their public website. The Cloudflare CDN Content Delivery Network sits at the edge in front of the Airwise website domain to deliver and cache web assets for the company website. Airwise is a United Kingdom distribution company with 18 employees and the implementation is scoped to the public site.
The deployment uses standard Content Delivery Network capabilities including edge caching of static assets, TLS termination at the edge, HTTP 2 and compression protocols, request routing across global points of presence, and built in DDoS mitigation and rate limiting features provided by Cloudflare CDN. Configuration and policy management are executed through Cloudflare's control plane tied to the Airwise website domain, with operational ownership maintained by the company web administrator and IT contact for site configuration, caching rules, and security settings. The implementation directly affects website operations and digital delivery workflows for marketing and customer facing content.
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IT Decision Makers and Key Stakeholders at Airwise
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Airwise Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
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