Aje
Aje Technographics
Aje Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aje and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 175 Aje employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aje has purchased the following applications: Block Afterpay for Payment Processing in 2020, Shopify Plus for eCommerce in 2019, SAP Emarsys for Customer Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aje is running and its propensity to invest more and deepen its relationship with Block (ex Square, Inc) , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aje revenues, which have grown to $41.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aje intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aje Tech Stack and Enterprise Applications
Aje ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Block (ex Square, Inc) | Legacy | Block Afterpay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Aje implemented Block Afterpay as a Payment Processing option on its ecommerce website. The deployment added Block Afterpay as a customer facing payment method in the online checkout, enabling installment authorizations and a managed payment capture flow typical of Payment Processing solutions. Block Afterpay was embedded into the storefront to present pricing, payment terms, and checkout messaging to Australian consumers.
Technical configuration focused on the checkout widget integration and backend payment routing into Aje's order processing and finance workflows, supporting authorization, capture, and merchant settlement behaviors common to Buy Now Pay Later providers. Operational scope centered on ecommerce sales for Aje's Australian retail operations and impacted ecommerce, payments, and finance functions. Governance work included configuring payment terms, checkout display rules, and exception handling to align Afterpay transactions with existing order management processes.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Aje eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify Plus | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019 Aje implemented Shopify Plus as its primary eCommerce platform to bring its physical retail experience online and centralize a multi-site digital storefront strategy. The eCommerce deployment prioritized mobile optimization, high-quality site imagery, and localized customer experiences to better represent the brand across Australia and international markets.
Working with Shopify Plus and Solutions Partner Moustache Republic, Aje delivered a redesigned, brand-led storefront architecture on Shopify Plus that emphasized a fluid mobile storefront, optimized checkout workflows, and site content management that the in-house ecommerce team could operate. Functional capabilities implemented included multi-currency pricing and Shopify Payments for multi-currency checkout supporting 20 currencies, localized pricing for AUD and NZD, and separate storefronts for Australian, New Zealand, and a global site.
Operational coverage extended across eCommerce, marketing, and retail operations, supporting shipping to 75 countries and serving customers in Australia, New Zealand, the United States, Asia, and the Middle East. The solution created three international expansion stores to sell internationally and positioned the platform to support future omnichannel features the company identified such as click and collect and a virtual stylist service.
Governance and rollout were collaborative, with Shopify Plus providing ongoing resources and acting as a sounding board, while Aje’s head of ecommerce led optimization and iterative improvements with the partner. Results reported by the company were immediate, including a 135% increase in conversion rate within weeks, reduced bounce rate, increased pages per session and average session duration, and materially improved mobile conversion since replatforming.
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2024 | 2024 |
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Aje CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Emarsys | Customer Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Aje implemented SAP Emarsys on their website. Aje deployed SAP Emarsys as a Customer Engagement platform to manage on-site messaging and orchestrate customer-facing campaigns for its e-commerce presence in Australia. The implementation centers on marketing and e-commerce functions within the 175 employee retail organization, using SAP Emarsys to centralize campaign orchestration and profile-driven engagement for site visitors. SAP Emarsys is instrumented on the website to capture behavioral events and surface personalized content in real time.
Configuration emphasized standard Customer Engagement capabilities, including email automation, audience segmentation and orchestration, personalization engines, and on-site engagement widgets, with campaign workflows and marketing operations controls implemented to manage cadence and approvals. The architecture links SAP Emarsys to the website event layer to trigger behaviorally driven campaigns and to support segmentation based on browsing and conversion signals. Governance placed ownership with marketing operations for campaign lifecycle and content governance, while IT supported tag management and data capture on the site to maintain data quality and event fidelity.
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Aje PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Aje IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Aje
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Aje Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aje IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aje digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Aje Technographics
Aje is a Retail organization based in Australia,
with around 175 employees and annual revenues of $41.0 million.
Aje operates a diverse technology stack with applications such as
Block Afterpay, Shopify Plus and SAP Emarsys,
covering areas like Payment Processing, eCommerce and Customer Engagement.
Aje has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Block (ex Square, Inc), Shopify and SAP.
Aje recently adopted applications including
Athos Ecommerce Merchandising in 2024, Klarna Payments in 2021 and Shopify in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aje’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aje’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aje technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.