Istanbul, 34394,
Turkey
Aktif Investment Bank Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aktif Investment Bank and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 Aktif Investment Bank employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aktif Investment Bank has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Microsoft SharePoint for Enterprise Content Management in 2017, B2M IQ Customer Journey Analytics for Customer Analytics in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aktif Investment Bank is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , B2Metric or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aktif Investment Bank revenues, which have grown to $4.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aktif Investment Bank intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft SharePoint | Enterprise Content Management | Content Management | n/a | 2017 | 2017 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| B2Metric | Legacy | B2M IQ Customer Journey Analytics | Customer Analytics | CRM | n/a | 2023 | 2023 |
In 2023, Aktif Investment Bank deployed B2Metric B2M IQ Customer Journey Analytics to support CRM, churn prediction and marketing budget optimization across its operations in Turkey. The deployment leveraged the Customer Analytics application to instrument customer touchpoints and surface predictive signals for retention and credit risk use cases.
The implementation used B2M IQ Customer Journey Analytics functional capabilities including predictive and adaptive learning models, micro-segmentation and churn scoring, with model outputs integrated into CRM workflows and marketing decision processes. Configuration emphasized behavior-driven micro-segmentation, automated churn scoring pipelines and adaptive model retraining to maintain predictive accuracy across digital channels and branch interactions.
Operational scope covered CRM, marketing and risk functions at Aktif Bank in Turkey, where churn scores and segment-level insights were routed to campaign orchestration and risk scoring processes. The vendor case study reports a 36% increase in user retention and improved NPL scoring as outcomes associated with the B2M IQ Customer Journey Analytics deployment.
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Lifecycle Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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