AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Aktif Investment Bank Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2020 2020
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft SharePoint Enterprise Content Management Content Management n/a 2017 2017
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
B2Metric Legacy B2M IQ Customer Journey Analytics Customer Analytics CRM n/a 2023 2023
In 2023, Aktif Investment Bank deployed B2Metric B2M IQ Customer Journey Analytics to support CRM, churn prediction and marketing budget optimization across its operations in Turkey. The deployment leveraged the Customer Analytics application to instrument customer touchpoints and surface predictive signals for retention and credit risk use cases. The implementation used B2M IQ Customer Journey Analytics functional capabilities including predictive and adaptive learning models, micro-segmentation and churn scoring, with model outputs integrated into CRM workflows and marketing decision processes. Configuration emphasized behavior-driven micro-segmentation, automated churn scoring pipelines and adaptive model retraining to maintain predictive accuracy across digital channels and branch interactions. Operational scope covered CRM, marketing and risk functions at Aktif Bank in Turkey, where churn scores and segment-level insights were routed to campaign orchestration and risk scoring processes. The vendor case study reports a 36% increase in user retention and improved NPL scoring as outcomes associated with the B2M IQ Customer Journey Analytics deployment.
Customer Experience CRM 2022 2022
Marketing Analytics CRM 2024 2024
Marketing Automation CRM 2017 2017
Tag Management CRM 2015 2015
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Lifecycle Management ITSM 2020 2020
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2023 2023
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2023 2023
Application Hosting and Computing Services IaaS 2023 2023
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2023 2023
IT Decision Makers and Key Stakeholders at Aktif Investment Bank
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Aktif Investment Bank Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aktif Investment Bank IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aktif Investment Bank digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Aktif Investment Bank Technographics

Aktif Investment Bank is a Banking and Financial Services organization based in Turkey, with around 1300 employees and annual revenues of $4.00 billion.

Aktif Investment Bank operates a diverse technology stack with applications such as Cisco Webex Meetings, Microsoft SharePoint and B2M IQ Customer Journey Analytics, covering areas like Audio Video and Web Conferencing, Enterprise Content Management and Customer Analytics.

Aktif Investment Bank has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Cisco Systems, Microsoft and B2Metric.

Aktif Investment Bank recently adopted applications including Microsoft Clarity in 2024, B2M IQ Customer Journey Analytics in 2023 and Google Angular in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Aktif Investment Bank’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Aktif Investment Bank’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Aktif Investment Bank technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.