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● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

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● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

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● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

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● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Michelin, an e2open customer evaluated Oracle Transportation Management

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● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

Alares Internet
Location
Sao Tome Street, 86 · 101, Vila Olimpia,
Sao Paulo, 04551-080,
Brazil
Website
https://www.alaresinternet.com.br/
Phone
55 85 2010-1010
Artw industry
Communications
Employee
Revenue

Alares Internet Technographics

Alares Internet Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Alares Internet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2700 Alares Internet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Alares Internet has purchased the following applications: Hi Platform Chat for Chatbots and Conversational AI in 2023, Microsoft 365 for Collaboration in 2022, TOTVS Tail Target for Data Management Platform in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Alares Internet is running and its propensity to invest more and deepen its relationship with Hi Platform , Microsoft , TOTVS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Alares Internet revenues, which have grown to $670.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alares Internet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Alares Internet Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Hi Platform Legacy Hi Platform Chat Chatbots and Conversational AI AI-Powered Application n/a 2023 2023
In 2023, Alares Internet deployed Hi Platform Chat on its public website. The Hi Platform Chat implementation is categorized as Chatbots and Conversational AI and is used to deliver web-based customer engagement and first-line customer service for Alares Internet customers in Brazil. The deployment is implemented as an embedded web chat widget that presents conversational interfaces and automated FAQ responses through the site front-end. Configuration focused on building conversational flows, intent recognition rules, and content management inside the Hi Platform Chat console, enabling scripted self-service, guided troubleshooting, and defined fallback to human agents. The scope of the rollout is the corporate website channel and it primarily impacts customer service and web engagement functions, with conversational content and versioning managed centrally by the customer care organization. Operational governance emphasizes centralized content control and staged updates to conversational scripts within Hi Platform Chat to maintain consistent customer interactions.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
TOTVS Legacy TOTVS Tail Target Data Management Platform CRM n/a 2023 2023
In 2023, Alares Internet deployed TOTVS Tail Target on their website. The deployment positions TOTVS Tail Target as a Data Management Platform for Alares Internet, supporting website audience collection and customer data orchestration for communications and digital marketing functions. Alares Internet is a Brazil based communications company with approximately 2700 employees and reported revenue of 670000000. Configuration concentrated on client side and tag based data collection, event schema mapping, audience segmentation, and rule based activation. The TOTVS Tail Target application was configured to centralize cookie and event ingestion, manage persistent identifiers, and assemble deterministic and probabilistic audience segments for targeting and measurement. Implementation included segmentation logic, audience export templates, and persistent segment storage to feed campaign orchestration. Integrations were focused on website front end instrumentation and API exports to downstream marketing and analytics systems. Data flow leveraged a site data layer and API end points to transmit audiences and event streams to advertising endpoints, analytics systems, and customer engagement tools. Operational coverage remained website centric but supported activation across digital channels through audience synchronization. Governance established segmentation taxonomies, consent aware capture rules, and tag governance controls to manage changes and maintain event accuracy. Rollout was staged across site pages with quality assurance on event definitions and segmentation logic, and the primary business functions affected include digital marketing, analytics, and customer engagement. The implementation narrative clarifies Alares Internet TOTVS Tail Target Data Management Platform alignment to website level audience orchestration and marketing operations.
Marketing Analytics CRM 2023 2023
Marketing Analytics CRM 2024 2024
Marketing Automation CRM 2023 2023
Tag Management CRM 2022 2022
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2023 2023
IT Service Management ITSM 2023 2023
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2024 2024
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2024 2024
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2024 2024
Application Hosting and Computing Services IaaS 2024 2024
Content Delivery Network IaaS 2023 2023
Content Delivery Network IaaS 2023 2023
Content Delivery Network IaaS 2024 2024
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2023 2023
Web Application Firewalls (WAF) CyberSecurity 2023 2023
IT Decision Makers and Key Stakeholders at Alares Internet
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Alares Internet Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Alares Internet Technographics

Alares Internet is a Communications organization based in Brazil, with around 2700 employees and annual revenues of $670.0 million.

Alares Internet operates a diverse technology stack with applications such as Hi Platform Chat, Microsoft 365 and TOTVS Tail Target, covering areas like Chatbots and Conversational AI, Collaboration and Data Management Platform.

Alares Internet has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Hi Platform, Microsoft and TOTVS.

Alares Internet recently adopted applications including Wingify VWO in 2024, AdOpt in 2024 and Twilio Sendgrid in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Alares Internet’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Alares Internet’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Alares Internet technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.