Alares Internet
Sao Tome Street, 86 · 101, Vila Olimpia,
Sao Paulo, 04551-080,
Brazil
Sao Paulo, 04551-080,
Brazil
55 85 2010-1010
Communications
Alares Internet Technographics
Alares Internet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alares Internet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2700 Alares Internet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alares Internet has purchased the following applications: Hi Platform Chat for Chatbots and Conversational AI in 2023, Microsoft 365 for Collaboration in 2022, TOTVS Tail Target for Data Management Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alares Internet is running and its propensity to invest more and deepen its relationship with Hi Platform , Microsoft , TOTVS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alares Internet revenues, which have grown to $670.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alares Internet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alares Internet Tech Stack and Enterprise Applications
Alares Internet AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hi Platform | Legacy | Hi Platform Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, Alares Internet deployed Hi Platform Chat on its public website. The Hi Platform Chat implementation is categorized as Chatbots and Conversational AI and is used to deliver web-based customer engagement and first-line customer service for Alares Internet customers in Brazil. The deployment is implemented as an embedded web chat widget that presents conversational interfaces and automated FAQ responses through the site front-end.
Configuration focused on building conversational flows, intent recognition rules, and content management inside the Hi Platform Chat console, enabling scripted self-service, guided troubleshooting, and defined fallback to human agents. The scope of the rollout is the corporate website channel and it primarily impacts customer service and web engagement functions, with conversational content and versioning managed centrally by the customer care organization. Operational governance emphasizes centralized content control and staged updates to conversational scripts within Hi Platform Chat to maintain consistent customer interactions.
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Alares Internet Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Alares Internet CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TOTVS | Legacy | TOTVS Tail Target | Data Management Platform | CRM | n/a | 2023 | 2023 |
In 2023, Alares Internet deployed TOTVS Tail Target on their website. The deployment positions TOTVS Tail Target as a Data Management Platform for Alares Internet, supporting website audience collection and customer data orchestration for communications and digital marketing functions. Alares Internet is a Brazil based communications company with approximately 2700 employees and reported revenue of 670000000.
Configuration concentrated on client side and tag based data collection, event schema mapping, audience segmentation, and rule based activation. The TOTVS Tail Target application was configured to centralize cookie and event ingestion, manage persistent identifiers, and assemble deterministic and probabilistic audience segments for targeting and measurement. Implementation included segmentation logic, audience export templates, and persistent segment storage to feed campaign orchestration.
Integrations were focused on website front end instrumentation and API exports to downstream marketing and analytics systems. Data flow leveraged a site data layer and API end points to transmit audiences and event streams to advertising endpoints, analytics systems, and customer engagement tools. Operational coverage remained website centric but supported activation across digital channels through audience synchronization.
Governance established segmentation taxonomies, consent aware capture rules, and tag governance controls to manage changes and maintain event accuracy. Rollout was staged across site pages with quality assurance on event definitions and segmentation logic, and the primary business functions affected include digital marketing, analytics, and customer engagement. The implementation narrative clarifies Alares Internet TOTVS Tail Target Data Management Platform alignment to website level audience orchestration and marketing operations.
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2022 | 2022 |
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Alares Internet ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2023 | 2023 |
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Alares Internet TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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Alares Internet PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2024 | 2024 |
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Alares Internet IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Alares Internet CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Alares Internet
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Alares Internet Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alares Internet IT executives and key decision makers. This section highlights Alares Internet's latest recorded technology evaluations, including OneView Commerce for eCommerce on 2025-05-22, Xsolla Payments for Payment Processing on 2025-05-20, and SAP S/4 HANA for ERP Financial on 2025-04-30. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alares Internet digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-05-22 | Alares Internet | Evaluated | OneView Commerce | OneView Commerce | eCommerce | eCommerce |
| 2025-05-20 | Alares Internet | Evaluated | Xsolla | Xsolla Payments | Payment Processing | ERP |
| 2025-04-30 | Alares Internet | Evaluated | SAP | SAP S/4 HANA | ERP Financial | ERP |
| 2025-04-30 | Alares Internet | Evaluated |
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Legacy System | Legacy |
| 2025-04-30 | Alares Internet | Evaluated |
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Collaboration | Collaboration |
| 2025-03-06 | Alares Internet | Evaluated |
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Admissions and Enrollment Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Alares Internet Technographics
Alares Internet is a Communications organization based in Brazil,
with around 2700 employees and annual revenues of $670.0 million.
Alares Internet operates a diverse technology stack with applications such as
Hi Platform Chat, Microsoft 365 and TOTVS Tail Target,
covering areas like Chatbots and Conversational AI, Collaboration and Data Management Platform.
Alares Internet has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Hi Platform, Microsoft and TOTVS.
Alares Internet recently adopted applications including
Wingify VWO in 2024, AdOpt in 2024 and Twilio Sendgrid in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alares Internet’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alares Internet’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alares Internet technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.