Alibris
1250 45th Street, Suite 100,
Emeryville, 94608, CA,
United States
Emeryville, 94608, CA,
United States
1 510-594-4586
Retail
Alibris Technographics
Alibris Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alibris and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Alibris employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alibris has purchased the following applications: Microsoft Excel for Enterprise Content Management in 2015, Acoustic Analytics (formerly IBM Tealeaf) for Customer Analytics in 2010, Twilio Sendgrid for Transactional Email in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alibris is running and its propensity to invest more and deepen its relationship with Microsoft , Acoustic , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alibris revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alibris intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alibris Tech Stack and Enterprise Applications
Alibris Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Excel | Enterprise Content Management | Content Management | n/a | 2015 | 2015 |
In 2015, Alibris implemented Microsoft Excel as an Enterprise Content Management tool to centralize content collaboration across its 40 person retail organization. The deployment relied on shared workbooks and standardized templates to capture product descriptions, metadata attributes, and an editorial calendar, making Microsoft Excel the primary coordination layer for catalog and content updates. This approach positioned Microsoft Excel to support catalog editing, content staging, and cross functional collaboration between merchandising and marketing teams.
Microsoft Excel was organized with consistent column schemas, manual change logs, and naming conventions to enforce lightweight governance and review workflows, with files shared among content stakeholders for sequential editing and approvals. The implementation emphasized manual version control and process discipline rather than platform level ECM features, aligning the Enterprise Content Management role with operational content intake, metadata management, and publication scheduling. Alibris Microsoft Excel Enterprise Content Management supports content collaboration and content inventory workflows used by editorial and merchandising functions.
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Alibris CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acoustic | Legacy | Acoustic Analytics (formerly IBM Tealeaf) | Customer Analytics | CRM | n/a | 2010 | 2010 |
In 2010, Alibris deployed Acoustic Analytics (formerly IBM Tealeaf) on its public website to establish a Customer Analytics capability focused on user behavior and conversion diagnostics. The implementation situates Acoustic Analytics within the Customer Analytics category and is instrumented at the storefront layer to collect session and page-level interaction data for e-commerce analysis.
The deployment of Acoustic Analytics (formerly IBM Tealeaf) included standard Customer Analytics functional modules such as session replay and clickstream capture, event and conversion funnel analysis, and behavioral segmentation for troubleshooting and usability review. Configuration work emphasized page tagging and event instrumentation, sampling configuration to balance data volume with visibility, and dashboarding for analysts to surface session anomalies and drop-off points.
Operational coverage centers on the Alibris website, with primary business functions served including e-commerce merchandising, customer support, and product analytics. Governance practices align with small-team operations and include role-based access to playback and reporting, an instrumentation roll out plan for prioritized pages, and ongoing tuning of capture rules to manage site performance and data relevance.
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2010 | 2010 |
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Sales Automation | CRM |
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2010 | 2011 |
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Alibris PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2015 | 2015 |
In 2015, Alibris implemented Twilio Sendgrid to manage Transactional Email for its ecommerce website. The deployment centralized on the website sending layer, positioning Twilio Sendgrid as the primary service for programmatic message delivery and real time event handling.
The implementation leveraged core transactional email capabilities such as SMTP relay and API based sending, template driven personalization, and event webhooks for delivery, bounce and suppression handling. Configuration work focused on verified sending domains, API key provisioning, and template governance to support consistent order confirmations and account notifications across the site.
Twilio Sendgrid was integrated directly with the Alibris website to generate and send customer messages triggered by user actions, including order workflows and account management events. Operational coverage centers on site driven customer communications, with technical touchpoints limited to the web application stack and the Sendgrid event stream.
Governance activity emphasized template lifecycle controls, sending domain management, and monitoring of event webhook feeds for bounce and suppression workflows, aligning email operations with customer service and ecommerce processes. Alibris uses Twilio Sendgrid for Transactional Email to support ecommerce order and customer communications, linking the application to business functions that manage customer notifications and support interactions.
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Transactional Email | PaaS |
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2012 | 2012 |
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Alibris IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2010 | 2010 |
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IT Decision Makers and Key Stakeholders at Alibris
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Alibris Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alibris IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alibris digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Alibris Technographics
Alibris is a Retail organization based in United States,
with around 40 employees and annual revenues of $15.0 million.
Alibris operates a diverse technology stack with applications such as
Microsoft Excel, Acoustic Analytics (formerly IBM Tealeaf) and Twilio Sendgrid,
covering areas like Enterprise Content Management, Customer Analytics and Transactional Email.
Alibris has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Acoustic and Twilio.
Alibris recently adopted applications including
Cloudflare CDN in 2024, Cloudflare CDN in 2016 and Microsoft Excel in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alibris’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alibris’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alibris technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.