Allbirds
730 Montgomery Street,
San Francisco, 94111, CA,
United States
San Francisco, 94111, CA,
United States
1 628-225-4848
Retail
Allbirds Technographics
Allbirds Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Allbirds and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 540 Allbirds employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Allbirds has purchased the following applications: SAP S/4HANA Cloud for ERP Financial in 2020, Greenhouse ATS for Applicant Tracking System in 2013, SAP Apparel and Footwear (SAP AFS) for Retail Management in 2009 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Allbirds is running and its propensity to invest more and deepen its relationship with SAP , Amazon Web Services (AWS) , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Allbirds revenues, which have grown to $190.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Allbirds intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Allbirds Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4HANA Cloud | ERP Financial | ERP Financial Management | n/a | 2020 | 2021 |
In 2020, Allbirds implemented SAP S/4HANA Cloud as its ERP Financial platform to establish a single cloud-based system of record for finance, inventory, and order orchestration. The deployment was positioned as foundational business infrastructure to provide real-time inventory visibility, support omnichannel fulfillment workflows, and centralize transactional financial data across global operations.
The implementation concentrated on core ERP Financial capabilities, including a unified general ledger and transaction ledger to serve as one financial system of record, accounts receivable and payable workflows, and inventory management tied to order management. Configuration emphasized real-time stock visibility and master data controls to support pick-up in store, ship-from-store, and web commerce fulfillment patterns, while standard ERP Financial controls were applied to maintain financial consistency across channels.
Operational scope tied the SAP S/4HANA Cloud instance to Allbirds retail and supply footprint, spanning several factories, nine distribution centers, and 25 physical stores along with their global e-commerce channels. The solution was integrated with connected retail and fulfillment technologies to enable cross-channel inventory tracking and to feed product lifecycle data into sustainability calculations, allowing Allbirds to label individual product carbon footprints from design through delivery.
Governance and rollout reflected a deliberate single-platform strategy intended to scale with the business and preserve supply chain transparency. Implementation governance emphasized supplier collaboration and multi-year supplier relationships for traceability, while process changes centralized financial reporting and inventory governance, enabling Allbirds to calculate and monitor carbon footprint data and maintain a consistent financial record across its global operations.
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Payment Processing | ERP Financial Management |
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2018 | 2018 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2013 | 2013 |
In 2013, Allbirds implemented Greenhouse ATS as its Applicant Tracking System to host job postings and manage candidate intake directly through its careers page on allbirds.com. Greenhouse ATS was provisioned as the central recruiting platform, consolidating candidate pipelines and requisition management for the companys talent acquisition function.
Functional modules configured include careers site integration and job posting, candidate profile and resume parsing, interview scheduling with structured scorecards, and offer management, reflecting standard Applicant Tracking System capabilities. Implementation governance focused on configuring hiring stages, interview kits, and consistent scoring workflows to standardize hiring operations across Allbirds recruiting and HR teams.
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Performance and Goal Management | HCM |
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2019 | 2019 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Apparel and Footwear (SAP AFS) | Retail Management | ERP Services and Operations | n/a | 2009 | 2010 |
In 2009 Allbirds implemented SAP Apparel and Footwear (SAP AFS) as its Retail Management platform to govern core retail merchandising and order management processes. The SAP Apparel and Footwear (SAP AFS) deployment was positioned to support Allbirds’ merchandising, inventory and order-to-cash business functions within its United States retail operations.
The implementation configured category-aligned AFS capabilities, including article master and assortment controls, size and color matrix management, allocation and replenishment workflows, pricing and promotion controls, and retail invoicing and returns processing. Configuration and process design followed SAP Retail SD functional patterns to align sales, distribution and merchandising workflows with SKU lifecycle and season planning requirements.
Operational governance centered on centralized master data for articles and pricing, role-based authorization for merchandising and store operations, and standardized order management controls supporting merchandising, inventory and replenishment teams. The scope emphasized retail operational integration across Allbirds’ U.S. sites, with process restructuring to embed SAP Apparel and Footwear (SAP AFS) into merchandising and order management governance.
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Retail Management | ERP Services and Operations |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2016 | 2016 |
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Survey and Questionnaire | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EMM / MDM / MAM | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Vulnerability Management | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Allbirds
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Allbirds Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Allbirds Technographics
Allbirds is a Retail organization based in United States,
with around 540 employees and annual revenues of $190.0 million.
Allbirds operates a diverse technology stack with applications such as
SAP S/4HANA Cloud, Greenhouse ATS and SAP Apparel and Footwear (SAP AFS),
covering areas like ERP Financial, Applicant Tracking System and Retail Management.
Allbirds has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Greenhouse.
Allbirds recently adopted applications including
Kandji Vulnerability Management in 2025, SAP S/4HANA for Fashion and Vertical Business in 2024 and LexisNexis ThreatMetrix in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Allbirds’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Allbirds’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Allbirds technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.