AM General
105 N Niles Ave,
South Bend, 46617, IN,
United States
South Bend, 46617, IN,
United States
1 574-237-6222
Manufacturing
AM General Technographics
AM General Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AM General and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 AM General employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AM General has purchased the following applications: Rocket.chat for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2016, Algolia Search for Application, Web and Enterprise Search in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AM General is running and its propensity to invest more and deepen its relationship with Rocket.chat , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AM General revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AM General intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AM General Tech Stack and Enterprise Applications
AM General AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, AM General implemented Rocket.chat on their website. AM General deployed Rocket.chat as a Chatbots and Conversational AI application to provide website-based conversational interfaces for external visitors and customers, positioning Rocket.chat as the primary web chat surface for online engagement.
The implementation emphasized standard Chatbots and Conversational AI capabilities, including a web chat widget embedded in the public site, conversational workflows and bot-driven message handling, agent-facing inbox and routing for live support, and centralized administration for user roles and permissions. Configuration work centered on conversational flow design, chat widget behavior, session handling, and moderation controls consistent with enterprise web chat deployments.
Operational ownership is aligned with customer engagement and communications functions, with Rocket.chat administration managed through the application console and the web front-end controlling visitor access. Governance focused on role-based access, conversation moderation, and operational processes for handling inbound web conversations, enabling AM General to operate Rocket.chat as a website-native channel for customer interaction.
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AM General Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, AM General deployed Microsoft 365 as its Collaboration platform. The deployment supports a US based manufacturing workforce of approximately 1300 employees and is referenced on AM General public web assets where Microsoft 365 usage appears.
Microsoft 365 was provisioned to deliver core collaboration capabilities including Exchange Online for corporate email, SharePoint Online for document management, Microsoft Teams for chat and conferencing, and OneDrive for user file storage. The configuration aligns with Collaboration workflows such as centralized document libraries, team sites, shared calendars, synchronous meetings, and user level file sync.
Operational coverage targeted corporate functions including engineering, manufacturing operations, and corporate services to support communication and document lifecycle. Governance centered on tenant level administration, access controls and account provisioning, with departmental rollout sequencing and collaboration policy enforcement to manage adoption and ongoing control.
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Collaboration | Collaboration |
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2022 | 2022 |
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AM General Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2021 | 2021 |
In 2021, AM General deployed Algolia Search to power search on its public website. AM General implemented Algolia Search for Application, Web and Enterprise Search to enable site wide product and content discovery and search driven navigation across its corporate web presence.
The deployment is structured around an embedded search UI on the website that communicates with Algolia Search through secured API endpoints, with content and product indexes populated from website content and catalog data. Implemented capabilities include indexing, autocomplete, faceting, relevance tuning and search analytics to manage query relevance and merchandising workflows. Operational ownership is concentrated in the web team and digital marketing function, who manage indexing cadence, ranking rules and front end templates, with governance centered on periodic relevance reviews and UI updates.
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Print Management | Content Management |
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2006 | 2006 |
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AM General CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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AM General ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2022 | 2022 |
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AM General PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Lifecycle Management | PLM and Engineering |
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2010 | 2010 |
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Product Lifecycle Management | PLM and Engineering |
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2010 | 2010 |
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AM General IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at AM General
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Program Manager | Manager | Operations | |
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Supervisor CAD Administrator | Non Manager | Operations | |
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Director - Product Development Process Excellence | Director | Operations | |
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Director, Product Engineering | Director | Operations | |
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Director Of Engineering | Director | Operations | |
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Apps Being Evaluated by AM General Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AM General IT executives and key decision makers. This section highlights AM General's latest recorded technology evaluations, including SAP Ariba for Procurement on 2025-09-23 and Fiix by Rockwell Automation for Computerized Maintenance Management (CMMS) on 2025-06-03. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AM General digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-09-23 | AM General | Evaluated | SAP | SAP Ariba | Procurement | Procurement |
| 2025-06-03 | AM General | Evaluated | Rockwell Automation | Fiix by Rockwell Automation | Computerized Maintenance Management (CMMS) | ERP Services and Operations |
FAQ - APPS RUN THE WORLD AM General Technographics
AM General is a Manufacturing organization based in United States,
with around 1300 employees and annual revenues of $600.0 million.
AM General operates a diverse technology stack with applications such as
Rocket.chat, Microsoft 365 and Algolia Search,
covering areas like Chatbots and Conversational AI, Collaboration and Application, Web and Enterprise Search.
AM General has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Rocket.chat, Microsoft and Algolia.
AM General recently adopted applications including
Slack Connect in 2022, Aristotle Campaign Manager in 2022 and Atlassian Jira Service Desk in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AM General’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AM General’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AM General technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.