Brook Park, 44142, OH,
United States
AM Industrial Group Technographics
AM Industrial Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AM Industrial Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 82 AM Industrial Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AM Industrial Group has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2019, CallRail Call Tracking for Call Tracking and Recording in 2019, Intuit Mailchimp Mandrill for Transactional Email in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AM Industrial Group is running and its propensity to invest more and deepen its relationship with Drift , CallRail , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AM Industrial Group revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AM Industrial Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AM Industrial Group Tech Stack and Enterprise Applications
AM Industrial Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, AM Industrial Group deployed Drift AI Chatbot on their website. The deployment embeds the Drift AI Chatbot conversational widget in the customer-facing site to handle incoming web inquiries and perform initial lead qualification, placing the solution squarely within Chatbots and Conversational AI for external engagement. The implementation targets marketing and sales functions for website-driven demand capture rather than internal manufacturing processes, and the deployment scope is explicitly web-based and customer-facing.
Configuration emphasized conversational flow design, intent detection, form-based contact capture, and automated routing to sales or support workflows, reflecting standard Chatbots and Conversational AI capabilities. Drift AI Chatbot was provisioned with scripted playbooks and automated handoff logic to human agents for low-confidence intents, and conversation transcripts and captured contact data are used for follow-up by sales teams. Governance and ongoing tuning are owned by marketing and sales stakeholders, focused on playbook updates, messaging control, and monitoring of conversation analytics. No implementation partner was specified and no on-premise or back-office integrations were disclosed.
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AM Industrial Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2019 | 2019 |
In 2019, AM Industrial Group implemented CallRail Call Tracking on its public website. The implementation uses CallRail Call Tracking to capture inbound call events, associate calls with web sessions, and record telephony interactions, consistent with the Call Tracking and Recording apps category. Deployment is web-centric, using site-level tracking and dynamic number insertion to surface call activity into CallRail as the primary source of telephony event data.
Operational scope is focused on website-driven inquiries, with collected call records and attribution data used to support marketing attribution and sales follow-up workflows. Functional modules aligned with the deployment include call recording, caller identification, and attribution reporting as provided by CallRail Call Tracking, centralizing call logs for review and campaign analysis. Governance is oriented around centralized call data collection on the website, enabling marketing and sales teams to reference CallRail Call Tracking data in lead handling and campaign assessment.
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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AM Industrial Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2014 | 2014 |
In 2014 AM Industrial Group deployed Intuit Mailchimp Mandrill as its Transactional Email solution for website-driven messaging. The implementation is focused on programmatic send from the public website, using Intuit Mailchimp Mandrill to support automated customer-facing notifications and form-driven communications.
Configuration centered on standard transactional email capabilities, including SMTP relay and the Mandrill transactional API, template management for reusable HTML messages, personalization tokens, and delivery tracking. Intuit Mailchimp Mandrill was configured with API keys and managed templates to separate presentation from backend logic, enabling developers to invoke sends from server-side code and client form workflows.
Operational coverage is the company website and customer contact flows, impacting customer service and sales inquiry handling as the primary business functions. Governance is implemented through centralized template control and API key management, with monitoring of send activity and suppression lists to maintain deliverability and compliance for transactional workflows.
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AM Industrial Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at AM Industrial Group
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Apps Being Evaluated by AM Industrial Group Executives
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