AI Buyer Insights:

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● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Michelin, an e2open customer evaluated Oracle Transportation Management

Amathus Drinks
Location
309 Elveden Road, Park Royal,
London, NW10 7ST,
United Kingdom
Website
https://www.amathusdrinks.com/
Phone
44 20 8951-9840
Artw industry
Distribution
Employee
Revenue

Amathus Drinks Technographics

Amathus Drinks Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Amathus Drinks and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Amathus Drinks employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Amathus Drinks has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2012, Adobe Commerce (ex Magento) for eCommerce in 2010, Magnite (ex Rubicon Project) for Digital Advertising Platform in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Amathus Drinks is running and its propensity to invest more and deepen its relationship with Microsoft , Merlin Business Software , WorldPay or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Amathus Drinks revenues, which have grown to $43.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amathus Drinks intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Amathus Drinks Tech Stack and Enterprise Applications

Amathus Drinks ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Dynamics NAV ERP Financial ERP n/a 2012 2013
Amathus Drinks implemented Microsoft Dynamics NAV in 2012, deploying the Microsoft Dynamics NAV application to address ERP Financial requirements for its distribution business. The initial deployment focused on centralizing financial control for the United Kingdom operations, aligning accounting and distribution finance processes under a single ERP Financial system. Configuration emphasized core financial modules within Microsoft Dynamics NAV, including general ledger, accounts payable, accounts receivable, bank reconciliation, VAT reporting for UK compliance, financial reporting and inventory valuation tied to cost accounting. The implementation incorporated chart of accounts rationalization, period close workflows, and role based access controls to support standard financial close and audit processes for distribution functions. Operational integration planning recognized the need for Microsoft Dynamics NAV connectivity to operational systems, with integration experience identified as beneficial for linking order capture, procurement and warehouse or inventory management systems and external ordering channels. Governance centered on finance and distribution process standardization, approval workflows and change control for configuration updates, with rollout scoped to finance and distribution departments across the company headquartered in the United Kingdom.
ERP Financial ERP 2016 2016
Payment Processing ERP 2021 2021
Amathus Drinks eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Commerce (ex Magento) eCommerce eCommerce n/a 2010 2010
In 2010, Amathus Drinks implemented Adobe Commerce (ex Magento) as its primary eCommerce platform. Amathus Drinks is a United Kingdom based distributor with roughly 130 employees and approximately 43,000,000 in revenue, and the Adobe Commerce (ex Magento) deployment is the technology driving its public website storefront and online ordering presence. The implementation emphasizes core eCommerce capabilities, including catalog management, product attribute modeling, shopping cart and checkout flows, promotions and pricing rules, customer account management, content management for product and marketing pages, and order management workflows. Adobe Commerce (ex Magento) provides the storefront layer for Amathus Drinks, aligning digital catalog and transactional functions with its distribution and sales operations in the UK, and uses standard eCommerce functional modules to support online sales and catalog-driven customer interactions.
Amathus Drinks CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Magnite Legacy Magnite (ex Rubicon Project) Digital Advertising Platform CRM n/a 2019 2019
In 2019, Amathus Drinks deployed Magnite (ex Rubicon Project) as its Digital Advertising Platform on its corporate website, establishing a programmatic monetization layer for site advertising. The implementation connected Amathus Drinks, Magnite (ex Rubicon Project) and the company web presence to support marketing and online commercial activities through programmatic inventory management. Magnite (ex Rubicon Project) was provisioned to operate as a supply side platform with header bidding support, real time bidding and yield management capabilities, consistent with Digital Advertising Platform functionality. Configuration work focused on ad tag placement, bidder adapter configuration and inventory segmentation to align ad units with editorial and product pages. The deployment included setup for programmatic delivery and reporting to support ongoing ad operations. Integrations were limited to the website ad stack and operational processes, including ad server and analytics connections to enable delivery orchestration and performance visibility. Governance and operations were centralized within marketing and digital teams, assigning inventory control and campaign management responsibilities to a single operational owner for continued programmatic monetization.
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2020 2020
Marketing Analytics CRM 2021 2021
Marketing Analytics, Data Management Platform CRM 2019 2019
Marketing Automation CRM 2021 2021
Amathus Drinks ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2015 2015
Amathus Drinks PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2021 2021
Transactional Email PaaS 2020 2020
Amathus Drinks IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Amathus Drinks

First Name Last Name Title Function Department Email Phone
Finance Director Director Finance
Managing Director Director Finance
Financial Controller Director Finance
General Manager CXO Operations
Director of Finance Director Finance
Head of Operations Director Operations
Show All Contacts

Apps Being Evaluated by Amathus Drinks Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Amathus Drinks IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Amathus Drinks digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Amathus Drinks Technographics
Amathus Drinks is a Distribution organization based in United Kingdom, with around 130 employees and annual revenues of $43.0 million.
Amathus Drinks operates a diverse technology stack with applications such as Microsoft Dynamics NAV, Adobe Commerce (ex Magento) and Magnite (ex Rubicon Project), covering areas like ERP Financial, eCommerce and Digital Advertising Platform.
Amathus Drinks has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Adobe Systems and Magnite.
Amathus Drinks recently adopted applications including Worldpay in 2021, Oracle Moat in 2021 and Intuit Mailchimp in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Amathus Drinks’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Amathus Drinks’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Amathus Drinks technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.