Dubai, x,
United Arab Emirates
Amazon UAE Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Amazon UAE and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Amazon UAE employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amazon UAE has purchased the following applications: SAP ERP ECC 6.0 - Financial Accounting (FI) for ERP Financial in 2017, SAP HCM (HR) for Core HR in 2017, Crowd Analyzer Research Insights for Analytics and BI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amazon UAE is running and its propensity to invest more and deepen its relationship with SAP , Amazon Web Services (AWS) , Bayt or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amazon UAE revenues, which have grown to $850.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amazon UAE intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 - Financial Accounting (FI) | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
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ERP Financial | ERP Financial Management |
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2017 | 2017 |
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Expense Management | ERP Financial Management |
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2016 | 2016 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2017 | 2017 |
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Core HR | HCM |
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2017 | 2017 |
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Core HR | HCM |
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2017 | 2018 |
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Onboarding | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2017 | 2017 |
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Talent Sourcing | HCM |
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2021 | 2021 |
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Time and Attendance | HCM |
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2017 | 2017 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crowd Analyzer | Legacy | Crowd Analyzer Research Insights | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
In 2016, Amazon UAE implemented Crowd Analyzer Research Insights, an Analytics and BI application deployed to deliver social listening and research insights for brand and campaign monitoring. The deployment focused on monitoring brand reputation, campaign performance and customer sentiment across Arabic dialects, supporting marketing and PR teams and crisis response functions within the UAE.
Crowd Analyzer Research Insights was configured to surface event and campaign dashboards, social listening streams, and sentiment analysis workflows, aligning with common Analytics and BI capabilities for real-time monitoring and reporting. Module usage aligns with vendor materials that list Souq.com in its client portfolio and describe event and campaign dashboards, which supports the presence of campaign analytics and dashboarding modules in the implementation.
Operational coverage centered on marketing and public relations teams in the UAE, with outputs intended to inform crisis response workflows and campaign performance reviews. Governance emphasized centralized monitoring and role-based access to dashboards and alerts, enabling PR and marketing users to consume standardized research insights for incident triage and campaign optimization.
The implementation linked Crowd Analyzer Research Insights to business functions including marketing, public relations and customer experience analytics, positioning the Analytics and BI application as a primary tool for Arabic language social intelligence and rapid response reporting.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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iPaaS (Integration Platform as a Service) | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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