Amazon UAE
Al Falak St - Al SufouhAl Sufouh 2,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 4 392 4006
Professional Services
Amazon UAE Technographics
Amazon UAE Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amazon UAE and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Amazon UAE employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amazon UAE has purchased the following applications: SAP ERP ECC 6.0 - Financial Accounting (FI) for ERP Financial in 2017, SAP HCM (HR) for Core HR in 2017, Crowd Analyzer Research Insights for Analytics and BI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amazon UAE is running and its propensity to invest more and deepen its relationship with SAP , Amazon Web Services (AWS) , Bayt or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amazon UAE revenues, which have grown to $850.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amazon UAE intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amazon UAE Tech Stack and Enterprise Applications
Amazon UAE ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 - Financial Accounting (FI) | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, Amazon UAE implemented SAP ERP ECC 6.0 - Financial Accounting (FI). The deployment established SAP ERP ECC 6.0 - Financial Accounting (FI) as the central ERP Financial system for Amazon UAE, consolidating statutory accounting and core financial ledgers across the companys UAE operations.
The implementation focused on Financial Accounting capabilities including General Ledger, Accounts Payable, Accounts Receivable, Asset Accounting, and Bank Accounting, with configuration of chart of accounts, fiscal year variant, posting periods, document posting rules, and tax determination logic. Configuration work emphasized period end processes and financial close workflows typical of SAP FI, including accounting document control and reconciliation controls aligned to UAE statutory requirements.
Operational coverage centered on Finance, Accounting, Treasury, and Tax functions within Amazon UAE, supporting core order-to-cash and procure-to-pay financial processing and month end close orchestration. Implementation governance was overseen by an SAP FICO Lead who directed FI configuration, master data standards, role based authorization design, and accounting policy alignment.
Governance processes emphasized centralized configuration, master data ownership for chart of accounts and vendor/customer records, and formalized posting and reconciliation controls to support audit readiness. The SAP FICO Lead coordinated cutover sequencing, end user role mapping, and finance process documentation to operationalize the SAP ERP ECC 6.0 - Financial Accounting (FI) environment within Amazon UAE.
|
|
|
|
|
ERP Financial | ERP |
|
2017 | 2017 |
|
|
|
|
|
Expense Management | ERP |
|
2016 | 2016 |
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
Amazon UAE HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2017 | 2017 |
In 2017, Amazon UAE implemented SAP HCM (HR) as its Core HR platform to standardize human resources processes for its approximately 3,000 employees in the United Arab Emirates. The deployment positioned SAP HCM (HR) as the central system for HR recordkeeping and operational HR services across the companys UAE operations in the Professional Services sector.
Functional configuration focused on SAP HR modules including Organization Management, Time Management, Personnel Administration, Recruitment, Payroll and Reporting. Workflows were configured for organizational structure and position management, time capture and attendance processes, core personnel administration and employee lifecycle events, recruitment requisition to hire processing, statutory and payroll run support, and operational HR reporting and analytics within SAP HCM (HR).
The implementation established centralized HR master data controls, process driven approvals, and role based access to HR transactions and reports to support HR, payroll and talent acquisition functions across the UAE. Architecture and landscape details remain within the SAP ecosystem, with configuration emphasis on standard Core HR functional capabilities rather than bespoke extensions.
|
|
|
|
|
Core HR | HCM |
|
2017 | 2017 |
|
|
|
|
|
Core HR | HCM |
|
2017 | 2018 |
|
|
|
|
|
Onboarding | HCM |
|
2017 | 2017 |
|
|
|
|
|
Payroll | HCM |
|
2017 | 2017 |
|
|
|
|
|
Talent Sourcing | HCM |
|
2021 | 2021 |
|
|
|
|
|
Time and Attendance | HCM |
|
2017 | 2017 |
|
Amazon UAE Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crowd Analyzer | Legacy | Crowd Analyzer Research Insights | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
In 2016, Amazon UAE implemented Crowd Analyzer Research Insights, an Analytics and BI application deployed to deliver social listening and research insights for brand and campaign monitoring. The deployment focused on monitoring brand reputation, campaign performance and customer sentiment across Arabic dialects, supporting marketing and PR teams and crisis response functions within the UAE.
Crowd Analyzer Research Insights was configured to surface event and campaign dashboards, social listening streams, and sentiment analysis workflows, aligning with common Analytics and BI capabilities for real-time monitoring and reporting. Module usage aligns with vendor materials that list Souq.com in its client portfolio and describe event and campaign dashboards, which supports the presence of campaign analytics and dashboarding modules in the implementation.
Operational coverage centered on marketing and public relations teams in the UAE, with outputs intended to inform crisis response workflows and campaign performance reviews. Governance emphasized centralized monitoring and role-based access to dashboards and alerts, enabling PR and marketing users to consume standardized research insights for incident triage and campaign optimization.
The implementation linked Crowd Analyzer Research Insights to business functions including marketing, public relations and customer experience analytics, positioning the Analytics and BI application as a primary tool for Arabic language social intelligence and rapid response reporting.
|
Amazon UAE Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2021 | 2021 |
|
Amazon UAE eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2017 | 2017 |
|
Amazon UAE SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Inventory Management | SCM |
|
2017 | 2017 |
|
Amazon UAE CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2015 | 2015 |
|
Amazon UAE PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
iPaaS (Integration Platform as a Service) | PaaS |
|
2015 | 2015 |
|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
Amazon UAE IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Amazon UAE
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Amazon UAE Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Amazon UAE IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Amazon UAE digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Amazon UAE Technographics
Amazon UAE is a Professional Services organization based in United Arab Emirates,
with around 3000 employees and annual revenues of $850.0 million.
Amazon UAE operates a diverse technology stack with applications such as
SAP ERP ECC 6.0 - Financial Accounting (FI), SAP HCM (HR) and Crowd Analyzer Research Insights,
covering areas like ERP Financial, Core HR and Analytics and BI.
Amazon UAE has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Crowd Analyzer .
Amazon UAE recently adopted applications including
Bayt Talent in 2021, Cisco Webex Meetings in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Amazon UAE’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Amazon UAE’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Amazon UAE technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.