American Greetings
One American Boulevard,
Cleveland, 44145-8151, OH,
United States
Cleveland, 44145-8151, OH,
United States
1 216-252-7300
Retail
American Greetings Technographics
American Greetings Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Greetings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17000 American Greetings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Greetings has purchased the following applications: SAP ERP ECC 6.0 - Accounts Payable (AP) for AP Automation in 2014, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) for Applicant Tracking System in 2018, SAP Retail for Retail Management in 2008 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Greetings is running and its propensity to invest more and deepen its relationship with SAP , HighRadius , Infinite Computer Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Greetings revenues, which have grown to $1.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Greetings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Greetings Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 - Accounts Payable (AP) | AP Automation | ERP Financial Management | n/a | 2014 | 2014 |
In 2014 American Greetings implemented SAP ERP ECC 6.0 - Accounts Payable (AP) to advance its AP Automation capabilities and reduce manual finance effort. The SAP ERP ECC 6.0 - Accounts Payable (AP) deployment was delivered through the company SAP COE Project Delivery team with a focus on automating invoice processing and enhancing Accounts Payable workflows for the Finance business.
Configuration work centered on SAP Financial modules and SAP FICO patterns, including Accounts Payable configuration for vendor master management, invoice verification and automated posting into the General Ledger. The implementation leveraged standard ECC capabilities to support invoice processing, three way matching with Materials Management, FI postings for GL reconciliation, and integration touchpoints with Accounts Receivable, Enterprise Controlling, Asset Management, Treasury and Risk management, FSCM and BPC as part of end to end financial processing.
Integration and operational coverage included coordination with cross functional IT peers and non SAP business systems, with application maintenance and support teams engaged for cutover and post go live support. The program incorporated collaboration across SAP functional areas to ensure end to end process consistency with SD and PP where business processes intersect, and included onshore and offshore support resources as part of the operating model.
Governance and rollout practices were driven by the SAP COE Project Delivery structure, with senior SAP FICO subject matter experts performing requirements analysis, solution design, configuration, testing, production cutover and knowledge transfer. The delivery emphasized coaching American Greetings finance and IT resources, formalizing support processes, and building internal expertise to expand usage of SAP ERP ECC 6.0 - Accounts Payable (AP) across the enterprise finance organization.
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AR Automation | ERP Financial Management |
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2014 | 2015 |
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AR Automation | ERP Financial Management |
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2015 | 2015 |
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AR Automation | ERP Financial Management |
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2010 | 2010 |
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ERP Financial | ERP Financial Management |
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2012 | 2012 |
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Expense Management | ERP Financial Management |
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2015 | 2015 |
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Payment Processing | ERP Financial Management |
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2010 | 2010 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infinite Computer Solutions | Legacy | Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
American Greetings selected and deployed Infinite BrassRing (formerly IBM Kenexa BrassRing) in 2018 to replace a legacy recruiting platform. The Infinite BrassRing Applicant Tracking System was implemented as the company’s careers-site ATS, handling candidate application capture, requisition posting, applicant tracking, and candidate lifecycle workflows directly through American Greetings’ public website. The implementation centers on web-based ATS functionality typical for BrassRing deployments, consolidating external applicant flow and recruiting operations onto the new platform.
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Candidate Relationship Management | HCM |
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2019 | 2019 |
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Payroll Tax Compliance | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2011 | 2011 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Retail | Retail Management | ERP Services and Operations | Capgemini | 2008 | 2008 |
In 2008 American Greetings implemented SAP Retail as part of a Retail Management program with Capgemini US LLC serving as the systems integrator. The multi-year initiative was framed to standardize operations and establish a single global ERP platform that would provide more comprehensive and real-time information to support U.S. market leadership while aligning global business processes.
The deployment centered on SAP Retail as the enterprise resource planning backbone, configured to support core ERP functions typical for Retail Management, including merchandising, inventory control, procurement, order-to-cash workflows and financial close capabilities. The project emphasized a services-oriented architecture, delivering a flexible and open system design intended to enable modular configuration and extensibility within the SAP Retail application landscape.
Capgemini combined delivery and consulting services using its proprietary SAP for Retail methodology and the Capgemini Retail Solution Center CRESCENT in Kolkata to drive development and testing. Capgemini also employed its Rapid Design and Visualization application development accelerator to prototype application screens and process flows prior to coding, supporting iterative design and stakeholder validation for merchandising and supply chain scenarios.
Operational scope tied SAP Retail to American Greetings business functions spanning product creation, manufacturing, distribution and retail channel operations, with an objective to centralize transaction data and provide real-time visibility across those domains. The services-oriented architecture was positioned to facilitate integration with other enterprise systems and enable consistent master data and transactional workflows across sites and business units.
Governance and process workstreams were driven by Capgemini Consulting and American Greetings leadership to identify target business processes, determine process interactions and implement a structured change management program. The change program focused on aligning strategy and operations and educating cross functional teams on new SAP Retail capabilities, while the overall platform objective remained delivering real-time data to make operations more efficient.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Information Management | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2016 | 2016 |
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CRM | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2018 | 2018 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2016 | 2017 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2014 | 2014 |
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Apps Development | PaaS |
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2012 | 2012 |
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Apps Development | PaaS |
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2022 | 2022 |
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Operating System (OS) | PaaS |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Database Management | IaaS |
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2014 | 2014 |
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Network Management and Monitoring | IaaS |
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2012 | 2012 |
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Network Virtualisation | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at American Greetings
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Apps Being Evaluated by American Greetings Executives
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FAQ - APPS RUN THE WORLD American Greetings Technographics
American Greetings is a Retail organization based in United States,
with around 17000 employees and annual revenues of $1.70 billion.
American Greetings operates a diverse technology stack with applications such as
SAP ERP ECC 6.0 - Accounts Payable (AP), Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) and SAP Retail,
covering areas like AP Automation, Applicant Tracking System and Retail Management.
American Greetings has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Infinite Computer Solutions.
American Greetings recently adopted applications including
Bubble Platform in 2022, OVHcloud in 2022 and Findify Personalization in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of American Greetings’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates American Greetings’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete American Greetings technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.