Paris 18e Arrondissement, 75018,
France
Anima Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Anima and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1 Anima employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Anima has purchased the following applications: Google Identity Platform for Identity and Access Management (IAM) in 2023, Campaigner for Marketing Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Anima is running and its propensity to invest more and deepen its relationship with Google , Campaigner or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Anima revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Anima intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Identity Platform | Identity and Access Management (IAM) | CyberSecurity | n/a | 2023 | 2023 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Campaigner | Legacy | Campaigner | Marketing Automation | CRM | n/a | 2023 | 2023 | In 2023, Anima implemented Campaigner as its Marketing Automation solution. The deployment is focused on using Campaigner on the company website to capture subscriber opt-ins, manage email lists and deliver outbound email communications for this France-based manufacturing microbusiness. The implementation centers on Campaigner core capabilities including email campaign management, automation workflows, subscriber segmentation, template management and tracking instrumentation. Integrations are limited to the website, with embedded webforms and tracking scripts feeding contact records and consent status into Campaigner. Operational coverage is primarily marketing and customer engagement, with a single administrator maintaining configuration and lightweight governance for list hygiene and consent management. |
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