Api Software
The Garment Factory 10 Montrose Street,
Glasgow, G1 1RE,
United Kingdom
Glasgow, G1 1RE,
United Kingdom
44 84 5603-3613
Professional Services
Api Software Technographics
Api Software Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Api Software and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Api Software employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Api Software has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Exclaimer Cloud Signatures for Office 365 for Digital Signing in 2020, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Api Software is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Api Software revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Api Software intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Api Software Tech Stack and Enterprise Applications
Api Software Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018 Api Software deployed Cisco Webex Meetings as its primary Audio Video and Web Conferencing solution, embedding the Cisco Webex Meetings join flows on the company website to support external client access and scheduled sessions. The deployment targets both client-facing engagement and internal collaboration consistent with the Audio Video and Web Conferencing category.
Configuration emphasizes core conferencing capabilities, Cisco Webex Meetings is provisioned to deliver scheduled meeting rooms, real-time video and audio, screen sharing and meeting recording, and it is configured for browser-based join from the public site to reduce friction for external participants. Administrative controls for meeting lifecycle and recording management are centralized to the extent typical for a small professional services firm.
Operational coverage is focused on Api Software's client services and sales activities within the United Kingdom, scaled to the company's 40 employees, with governance centered on account provisioning, access controls and public site meeting flows. The implementation keeps Cisco Webex Meetings as the visible entry point for external meetings on the corporate site, aligning web-based client scheduling with internal meeting administration.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Api Software Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exclaimer | Legacy | Exclaimer Cloud Signatures for Office 365 | Digital Signing | Content Management | n/a | 2020 | 2020 |
In 2020 Api Software deployed Exclaimer Cloud Signatures for Office 365, using the Digital Signing application to centralize management of corporate email signatures and ensure brand consistency, and the implementation is referenced on the company website. The deployment established a cloud-hosted signature management layer tied to the organization’s Office 365 tenant, positioning Exclaimer Cloud Signatures for Office 365 as the primary control point for signature templating and distribution.
Exclaimer Cloud Signatures for Office 365 was configured with templated HTML signature layouts, role and attribute driven assignment, and centralized signature rules to standardize sender identity and contact blocks. Configuration work focused on mapping Office 365 user attributes into signature templates and maintaining a single admin console for template edits, which aligns with typical Digital Signing functional workflows.
The implementation integrates directly with Office 365 mail routing and directory attributes for signature provisioning, applying signatures to outbound mail for the company’s employee base. Operational scope covers company-wide email across Api Software, and the solution is used to align external communications, marketing banners, and contact information with the corporate web presence.
Governance was organized around a central administrator model, with template approval and controlled updates managed through the Exclaimer admin interface, and versioned signature templates to enforce policy. Changes to signature design and content were routed through the centralized console to reduce ad hoc local edits and maintain consistent email presentation.
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Api Software CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022 Api Software implemented Hotjar on its public website to support Customer Experience instrumentation and user behavior analysis. The deployment uses the Hotjar application to capture client-side behavioral signals, applying typical Hotjar capabilities such as session recordings, heatmaps and in-page feedback collectors to key pages. This positions Hotjar as the primary Customer Experience tool for on-site UX observation and qualitative feedback capture.
Architecturally the implementation is centered on a lightweight JavaScript snippet embedded across the site, sending anonymized event and session data to Hotjar's cloud for replay and heatmap aggregation. Operational scope is the public website, with configuration emphasizing page-level tagging, team-level access controls and targeted capture on conversion and high-traffic content pages to align with web analytics and UX research workflows. Governance and rollout were executed at site level with phased page coverage, focusing on instrumenting customer-facing journeys rather than backend systems.
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Api Software PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Api Software IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Api Software CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Api Software
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Apps Being Evaluated by Api Software Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Api Software IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Api Software digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Api Software Technographics
Api Software is a Professional Services organization based in United Kingdom,
with around 40 employees and annual revenues of $4.0 million.
Api Software operates a diverse technology stack with applications such as
Cisco Webex Meetings, Exclaimer Cloud Signatures for Office 365 and Hotjar,
covering areas like Audio Video and Web Conferencing, Digital Signing and Customer Experience.
Api Software has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, Exclaimer and Contentsquare.
Api Software recently adopted applications including
Slack Connect in 2022, Hotjar in 2022 and Microsoft Clarity in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Api Software’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Api Software’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Api Software technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.