appello Onlinemarketing
Ortsstrasse 6/5,
Biedermannsdorf, 2362,
Austria
Biedermannsdorf, 2362,
Austria
43 2236 710 375
Professional Services
appello Onlinemarketing Technographics
appello Onlinemarketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by appello Onlinemarketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 appello Onlinemarketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that appello Onlinemarketing has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Albacross Intent Data for Account Based Marketing in 2021, Atlassian Jira Service Desk for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems appello Onlinemarketing is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Albacross or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing appello Onlinemarketing revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for appello Onlinemarketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
appello Onlinemarketing Tech Stack and Enterprise Applications
appello Onlinemarketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 appello Onlinemarketing implemented Google Workspace (Formerly Google G-Suite) as its core Collaboration platform. The implementation is visible on the company website and is positioned to support organizational email and collaborative document workflows for the firm.
The Google Workspace (Formerly Google G-Suite) deployment includes standard Collaboration capabilities such as Gmail for domain email, Google Calendar for scheduling, Google Drive and Docs for document creation and shared file storage, and Google Meet for virtual meetings. Configuration work centers on account provisioning through the Google Workspace admin console, shared drive structures for team content, and standard collaboration controls for document sharing and real time editing.
Operationally the deployment is provisioned across the organization and scaled to the company size of 30 employees, supporting core business functions including internal collaboration, client communications, and content development. Use of Google Workspace on the appello Onlinemarketing website indicates integration of corporate email and externally facing contact mechanisms with the Google Workspace environment.
Governance and workflow changes are grounded in Google Workspace administrative controls, encompassing user account lifecycle management, access and sharing policies, and folder level permissions for collaborative teams. The implementation narrative links appello Onlinemarketing, Google Workspace (Formerly Google G-Suite), and the Collaboration category to the company business functions of communication and collaborative content production.
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Collaboration | Collaboration |
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2021 | 2021 |
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appello Onlinemarketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Albacross | Legacy | Albacross Intent Data | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, appello Onlinemarketing implemented Albacross Intent Data for Account Based Marketing. The 30 person Austrian professional services firm evaluated 11 vendor solutions from the US, Canada, India, Germany, the Czech Republic and the UK, and concluded that Albacross, a Sweden based provider, delivered the best performance ratio and the highest quality of company identification. The vendor selection process included phone and email reviews, extended testing periods, and commercial contracts with two European providers to run parallel pilots, one of which was Albacross. This procurement decision prioritized intent signal accuracy and company identification coverage as primary selection criteria.
Albacross Intent Data was configured to support company identification, intent signal capture, account prioritization and lead qualification workflows aligned to Account Based Marketing practices. Implementation work focused on configuring identification rules, intent scoring thresholds and enrichment where required, with a longer pilot window used to validate data quality before broader use. Operational scope targeted marketing and revenue teams within appello Onlinemarketing, and governance emphasized comparative trials and contract based pilots to confirm solution fit. The case narrative cites Albacross Intent Data as the selected solution for improving ABM targeting and company level identification.
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appello Onlinemarketing ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2021 | 2021 |
In 2021, appello Onlinemarketing deployed Atlassian Jira Service Desk on their website to centralize client request intake and basic IT support workflows. The deployment leverages Atlassian Jira Service Desk within the IT Service Management category, positioned to handle external customer tickets through a public portal and to support internal service operations for the 30 person professional services firm based in Austria. The implementation is web embedded so incoming requests submitted on the appello Onlinemarketing website are captured and converted into service desk issues for triage and assignment.
Configuration work focused on request types, workflow states, agent queues, priority rules and SLA timers, reflecting standard IT Service Management functional modules such as ticketing, queue management and customer portals in Atlassian Jira Service Desk. Governance was aligned to role based agent permissions and workflow based escalation, with process changes to route client inquiries into defined service queues and to establish first response handling across client services and internal IT functions. The overall relationship is appello Onlinemarketing Atlassian Jira Service Desk IT Service Management supporting customer support intake and internal service operations via a website integrated customer portal.
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appello Onlinemarketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at appello Onlinemarketing
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by appello Onlinemarketing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from appello Onlinemarketing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the appello Onlinemarketing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD appello Onlinemarketing Technographics
appello Onlinemarketing is a Professional Services organization based in Austria,
with around 30 employees and annual revenues of $5.0 million.
appello Onlinemarketing operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Albacross Intent Data and Atlassian Jira Service Desk,
covering areas like Collaboration, Account Based Marketing and IT Service Management.
appello Onlinemarketing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Albacross and Atlassian.
appello Onlinemarketing recently adopted applications including
Microsoft 365 in 2021, Albacross Intent Data in 2021 and Atlassian Jira Service Desk in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of appello Onlinemarketing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates appello Onlinemarketing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete appello Onlinemarketing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.