Appronto
Stadionstraat 15,
Breda, 4815 NC,
Netherlands
Breda, 4815 NC,
Netherlands
31 85 800 0045
Professional Services
Appronto Technographics
Appronto Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Appronto and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 45 Appronto employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Appronto has purchased the following applications: Exact Online for ERP Financial in 2021, Marksmen Job Marketing for Candidate Relationship Management in 2022, Quriobot for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Appronto is running and its propensity to invest more and deepen its relationship with Exact Software , Marksmen Interactive , Teamtailor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Appronto revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Appronto intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Appronto Tech Stack and Enterprise Applications
Appronto ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Online | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Appronto implemented Exact Online as its core financial system. Exact Online is deployed to serve the company finance and administrative functions, reflecting an ERP Financial adoption at an SME scale for a 45 person professional services firm based in the Netherlands.
The Exact Online implementation focuses on standard ERP Financial capabilities typical for small professional services firms, including general ledger bookkeeping, accounts receivable and accounts payable workflows, electronic invoicing, and VAT reporting. Configuration work was proportionate to SME operations, emphasizing streamlined invoicing templates, chart of accounts alignment to Dutch tax requirements, and automated posting rules to reduce manual journal entries.
Appronto uses Exact Online on their website to surface customer-facing billing and invoicing flows, integrating the application with web-based order and client portals to create end-to-end invoice generation and delivery. Operational coverage centers on the finance and administrative teams, with Exact Online acting as the authoritative record for revenue recognition and customer billing information.
Governance activities align with ERP Financial best practices, including role-based access controls, defined month-end close procedures, and standardized invoice approval workflows. This configuration supports consistent bookkeeping and regulatory reporting across the organization without introducing enterprise-scale architecture beyond what is typical for a 45 person services firm.
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Appronto HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Marksmen Interactive | Legacy | Marksmen Job Marketing | Candidate Relationship Management | HCM | n/a | 2022 | 2022 |
In 2022 Appronto engaged Marksmen Interactive to deploy Marksmen Job Marketing, a Candidate Relationship Management application, to strengthen employer positioning and candidate attraction for HR and recruitment in the Netherlands. The engagement centered on employer branding and rapid job marketing concept work delivered directly by Marksmen Interactive to a 45 person professional services firm.
The implementation emphasized employer-branding configuration and rapid campaign orchestration typical of Candidate Relationship Management solutions. Marksmen Job Marketing was used to define employer value propositions and to create campaign-ready content, with a one day concept session followed by quick campaign activation. Functional capabilities inferred from Marksmen’s employer-branding approach include campaign management, creative content templates, candidate engagement workflows, and campaign provisioning for job marketing.
Operational scope covered Appronto’s HR and recruitment activities within the Netherlands, with the recruitment team and hiring stakeholders adopting new employer-branding assets and job-marketing processes. Deployment was vendor led, moving from a one day concept workshop into iterative campaign activations, aligning creative output to recruitment workflows. The stated objective was to improve employer positioning and candidate attraction through Marksmen Job Marketing and employer-branding work, with governance focused on rapid concept to campaign handoff and operational ownership by HR and hiring managers.
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2022 |
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Appronto AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Quriobot | Legacy | Quriobot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Appronto deployed Quriobot on its website. The deployment embedded the Quriobot widget into customer facing pages to provide conversational self service and lead capture. The implementation leverages Chatbots and Conversational AI functionality to run guided conversational flows, present contextual FAQs, and capture contact data through scripted form questions. This configuration supports marketing and client services workflows by routing visitors into predefined engagement paths.
Operationally the Quriobot instance is maintained by Appronto's marketing and client services teams who update conversation trees and manage content. Governance centers on content ownership and periodic review of conversation logic to align form fields with existing contact handling processes. The solution architecture centers on an embedded web interface with conversational logic authored in Quriobot, scaled to a 45 person professional services organization. Appronto uses Quriobot on their website to centralize initial client interactions and automate first touch engagement.
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Appronto Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Appronto CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Appronto PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Appronto IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Appronto
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Appronto Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Appronto IT executives and key decision makers. This section highlights Appronto's latest recorded technology evaluations, including Siemens Teamcenter for Product Lifecycle Management on 2024-09-12. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Appronto digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-09-12 | Appronto | Evaluated | Siemens Digital Industries Software | Siemens Teamcenter | Product Lifecycle Management | PLM and Engineering |
FAQ - APPS RUN THE WORLD Appronto Technographics
Appronto is a Professional Services organization based in Netherlands,
with around 45 employees and annual revenues of $5.0 million.
Appronto operates a diverse technology stack with applications such as
Exact Online, Marksmen Job Marketing and Quriobot,
covering areas like ERP Financial, Candidate Relationship Management and Chatbots and Conversational AI.
Appronto has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Exact Software, Marksmen Interactive and Quriobot.
Appronto recently adopted applications including
Marksmen Job Marketing in 2022, Teamtailor ATS in 2022 and HubSpot Ads in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Appronto’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Appronto’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Appronto technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.