Rotterdam, 3011 AA,
Netherlands
Ara Groep Technographics
Ara Groep Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ara Groep and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 95 Ara Groep employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ara Groep has purchased the following applications: FreshDesk Customer Support for Customer Support in 2015, Pathwire MailJet for Transactional Email in 2018, Proofpoint Email Security and Protection for Secure Email Gateways (SEGs) in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ara Groep is running and its propensity to invest more and deepen its relationship with Freshworks , Spotler , Copernica or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ara Groep revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ara Groep intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ara Groep Tech Stack and Enterprise Applications
Ara Groep CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | FreshDesk Customer Support | Customer Support | CRM | n/a | 2015 | 2015 |
In 2015 Ara Groep deployed FreshDesk Customer Support to handle client inquiries originating from its website, establishing FreshDesk Customer Support as the primary Customer Support application for the firm. The implementation supported the professional services delivery model of Ara Groep, a Netherlands based firm with approximately 95 employees, and was oriented toward centralizing incoming client requests from web channels.
The deployment was configured around core ticketing capabilities and a web capture layer, with a web widget embedded on Ara Groep site to create and track tickets directly from client interactions. Configuration work emphasized a customer portal and knowledge base for self service, standard email channel ingestion, and rule based routing to organize incoming incidents and service requests.
Operational coverage focused on the client services and customer support teams within Ara Groep in the Netherlands, with the FreshDesk Customer Support instance serving as the primary intake and case management tool for those departments. The implementation surfaced customer contact history and ticket context to support ongoing client communications, with workflows oriented to queue ownership and escalation routing.
Governance was centered on defined support roles, queue based ownership, and iterative configuration of routing rules and response templates to match Ara Groep service processes. Control over access and ticket lifecycle was maintained through role based permissions and queue assignments, aligning FreshDesk Customer Support with Ara Groep business function requirements for client inquiry handling.
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Tag Management | CRM |
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2016 | 2016 |
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Ara Groep PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018, Ara Groep deployed Pathwire MailJet as its Transactional Email provider on its public website. The implementation positions Pathwire MailJet to handle website-originated message flows for the Netherlands based professional services firm, centralizing automated email delivery for customer and prospect interactions initiated through the site.
Ara Groep Pathwire MailJet Transactional Email is configured to use core transactional capabilities such as template management, SMTP and REST API delivery endpoints, and delivery monitoring to orchestrate website-triggered notifications. The integration scope is explicitly website centric, with MailJet managing send-side controls, template versioning, and deliverability instrumentation to govern customer facing communications. Operational coverage concentrates on web contact forms and automated notifications across Ara Groep digital channels, with account level governance used to control templates, suppression lists, and send policies.
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Ara Groep CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Proofpoint | Legacy | Proofpoint Email Security and Protection | Secure Email Gateways (SEGs) | CyberSecurity | n/a | 2017 | 2017 |
In 2017, Ara Groep deployed Proofpoint Email Security and Protection to secure corporate email for its Netherlands-based professional services operations. Proofpoint Email Security and Protection was provisioned as an organization-wide Secure Email Gateways (SEGs) control to protect staff and client communications across the company’s mail flow.
The implementation followed a cloud-delivered Secure Email Gateways (SEGs) architecture positioned at the mail perimeter via DNS MX routing and SMTP gateway inspection, providing inbound phishing and spam filtering, attachment malware scanning, and URL defense. Configuration emphasized policy-driven inbound and outbound filtering, quarantine management, and administrative workflows operated by Ara Groep’s IT and security functions, with governance centered on centralized email policy administration and escalation procedures for security incidents.
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Ara Groep
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Ara Groep Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-04-10 | Ara Groep | Evaluated | Zendesk | Zendesk Service | Customer Support | CRM |