ARAG Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ARAG Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4400 ARAG Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ARAG Group has purchased the following applications: Serrala FinanceSuite for AP Automation in 2013, Cognigy.IN for Analytics and BI in 2017, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ARAG Group is running and its propensity to invest more and deepen its relationship with Serrala , SAP , Cognigy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ARAG Group revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ARAG Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP Financial Management | n/a | 2013 | 2013 |
In 2013 ARAG Group implemented Serrala FinanceSuite as an AP Automation solution to centralize accounts payable processing across its corporate finance organization. The initiative focused on standardizing invoice intake and processing workflows within the insurer instead of ad hoc departmental handling.
Serrala FinanceSuite was configured to deliver core AP Automation capabilities including automated invoice capture and validation, electronic matching and reconciliation, configurable workflow based approvals, exception management, and payment orchestration. Configuration work emphasized structured supplier master handling and audit trail capture to support finance control and compliance requirements.
Technical workstreams mapped invoice posting, payment execution, and reconciliation touchpoints into ARAG Group finance operations and banking channels, aligning data flows for posting and bank reconciliation. The implementation established established interfaces and data handoffs between AP processing and the broader finance operating model without naming external systems.
Governance and rollout focused on centralized AP process ownership, role based approval routing, reconciled record retention, and staged adoption across finance teams. Operational procedures were documented to convert manual invoice handling into standardized Serrala FinanceSuite driven AP Automation workflows and to sustain control over invoice lifecycle and payment sequencing.
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ERP Financial | ERP Financial Management |
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2011 | 2012 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cognigy | Legacy | Cognigy.IN | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017 ARAG Group deployed Cognigy.IN to establish a company wide chatbot and conversational intelligence platform, positioning the implementation within the Analytics and BI category to support customer communication across the insurer's operations. The project targeted ARAG SE, the largest family owned insurance company in Germany with operations in 19 countries, and sought to replace a constrained chatbot workflow with a platform that enables greater flexibility and process optimization.
CONET partnered on requirements analysis and design, and supported configuration and training for Cognigy.IN implemented on the Cognigy.AI technology stack. The implementation focused on virtual assistant development, conversational flows, natural language understanding and intent handling, plus tooling that lets specialist departments author and adapt bots without deep IT change requests. CONET delivered phased workshops and in depth training to shift day to day bot configuration to business users while retaining centralized technical oversight.
The solution included explicit integrations and flexible interfaces to Microsoft 365, Google Analytics and SharePoint Online to connect conversational channels to existing content, analytics and document repositories. Operational scope included customer advisory functions and specialist departments initially in Germany, with plans to expand the solution company wide and subsequently to other country operations. Integration work also encompassed process alignment so bots could surface data from core repositories and feed analytics into monitoring tools.
Governance focused on a coordinated rollout model, combining CONET led workshops with departmental enablement to reduce coordination overhead between business and IT. As a result ARAG advisors can largely design and adapt chatbots themselves, routine inquiries are handled automatically, processing is simplified and specialist teams are relieved of simple recurring tasks. The program is being extended with additional use cases inspired by early success and the implementation retained a clear separation of business led content ownership and technical integration governance.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2007 | 2007 |
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Customer Engagement, Customer Experience | CRM |
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2014 | 2015 |
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Customer Support | CRM |
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2014 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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