Asahi United Kingdom
Asahi House, 88-100 Chertsey Road,
Woking, GU21 5BJ,
United Kingdom
Woking, GU21 5BJ,
United Kingdom
44 1483-718-100
Consumer Packaged Goods
Asahi United Kingdom Technographics
Asahi United Kingdom Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Asahi United Kingdom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 Asahi United Kingdom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Asahi United Kingdom has purchased the following applications: SAP Concur Invoice for AP Automation in 2019, SAP HCM (HR) for Core HR in 2015, Ruby Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Asahi United Kingdom is running and its propensity to invest more and deepen its relationship with SAP , Ruby , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Asahi United Kingdom revenues, which have grown to $670.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Asahi United Kingdom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Asahi United Kingdom Tech Stack and Enterprise Applications
Asahi United Kingdom ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Invoice | AP Automation | ERP | n/a | 2019 | 2019 |
In 2019, Asahi United Kingdom implemented SAP Concur Invoice as its AP Automation solution. The deployment was used operationally by logistics, supply chain, customer service, and finance teams to process and pay subcontractor and 3PL invoices tied to inbound shipments and inter-warehouse transfers across the UK and Ireland, including warehouses in South England and Scotland.
The implementation centered on automated supplier invoice capture and approval workflows, invoice processing, and cost allocation capabilities to link third party transport and warehousing charges back to SKU and order data. SAP Concur Invoice was configured to support invoice validation and routing for approvals, with controls aligned to logistics scheduling and order book edits maintained by the UK logistics coordinator.
Integration work connected SAP Concur Invoice with multiple SAP functions to consume product and customer master data, enabling invoice coding, cost center assignment, and chargebacks to specific warehouses or depots. Operational governance included weekly KPI tracking with warehouses, due diligence through calls and site visits, and coordination between customer service, hauliers, and finance to ensure invoice accuracy before payment via SAP Concur Invoice.
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ERP Financial | ERP |
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2015 | 2016 |
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ERP Financial | ERP |
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2019 | 2020 |
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Asahi United Kingdom HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2015 | 2016 |
In 2015, Asahi United Kingdom implemented SAP HCM (HR) as part of a coordinated infrastructure and data center migration program. SAP HCM (HR) was deployed in the context of the company’s Core HR agenda and formed the HR application layer within a wider SAP estate migration.
The technical scope included the concurrent migration of SAP ECC, CRM, SRM, BW on Hana, Bobj, and EP, with SAP HCM (HR) migrated alongside these modules. The program moved SAP systems from AIX to Linux and into a new data center, while also executing a cloud migration plan and migrating non SAP applications that were running on VMWare.
A technical project manager role was charged with planning, designing, and executing the migrations for the SAP portfolio, coordinating platform level activities such as operating system conversion, data center cutover sequencing, and cross system validation across HCM and the supporting SAP components. The migration encompassed system configuration alignment for HCM with reporting components such as BW on Hana and Bobj, preserving HR data flows and reporting continuity.
Operational ownership concentrated on HR and central IT operations, with the implementation impacting Core HR processes through relocation of SAP HCM (HR) infrastructure and consolidation onto Linux and cloud hosted resources. Governance emphasis in the program addressed migration sequencing and technical change management across the SAP footprint, while technical design focused on platform standardization and coexistence with non SAP workloads running on VMWare.
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Asahi United Kingdom AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Asahi United Kingdom implemented Ruby Live Chat on their website. Ruby Live Chat is deployed as an interface embedded on the site providing live messaging and agent assisted chat, and it is classified in the Chatbots and Conversational AI category. The implementation targets real-time customer engagement and digital customer service workflows across Asahi United Kingdom web properties.
Configuration work emphasized the web chat widget, agent console, routing rules and scripted responses to standardize conversational flows. Operational ownership is held by customer service and digital teams, who maintain chat scripts, scheduling and use chat transcripts for operational review and quality control. Governance included documented chat handling workflows and agent training to align live chat interactions with existing service processes.
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Asahi United Kingdom Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Data Warehouse | Analytics and BI |
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2016 | 2016 |
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Asahi United Kingdom Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Asahi United Kingdom CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Asahi United Kingdom ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Asahi United Kingdom TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2019 | 2019 |
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Asahi United Kingdom PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Asahi United Kingdom IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Asahi United Kingdom CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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Asahi United Kingdom Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2008 | 2008 |
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IT Decision Makers and Key Stakeholders at Asahi United Kingdom
| First Name | Last Name | Title | Function | Department | Phone | |
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IS Business Partner BI & Analytics | Manager | IT | |
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HR Director | Director | HR | |
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Head of Customer Demand & Supply Planning | Director | Supply Chain | |
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Finance Director | Director | Finance | |
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Head of Finance | Director | Finance | |
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Head of Finance - Wholesale | Director | Finance | |
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Head of Business Data | Director | Finance | |
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SAP S/4 HANA MM Lead | Manager | IT | |
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Transformation Director | Director | Operations | |
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Head of Finance - Commercial | Director | Finance | |
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Apps Being Evaluated by Asahi United Kingdom Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Asahi United Kingdom IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Asahi United Kingdom digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Asahi United Kingdom Technographics
Asahi United Kingdom is a Consumer Packaged Goods organization based in United Kingdom,
with around 550 employees and annual revenues of $670.0 million.
Asahi United Kingdom operates a diverse technology stack with applications such as
SAP Concur Invoice, SAP HCM (HR) and Ruby Live Chat,
covering areas like AP Automation, Core HR and Chatbots and Conversational AI.
Asahi United Kingdom has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Ruby.
Asahi United Kingdom recently adopted applications including
Ruby Live Chat in 2021, Oracle Moat in 2020 and SAP Concur Invoice in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Asahi United Kingdom’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Asahi United Kingdom’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Asahi United Kingdom technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.