Duluth, 30097, GA,
United States
Asbury Automotive Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Asbury Automotive Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14200 Asbury Automotive Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Asbury Automotive Group has purchased the following applications: Stripe Payments for Payment Processing in 2020, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2013, CDK Global DMS for Dealership Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Asbury Automotive Group is running and its propensity to invest more and deepen its relationship with Stripe , iCIMS , CDK Global or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Asbury Automotive Group revenues, which have grown to $9.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Asbury Automotive Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Asbury Automotive Group implemented Stripe Payments on its public website to handle online customer payments. Asbury Automotive Group deployed Stripe Payments as its Payment Processing solution to capture card transactions within customer-facing checkout flows and to centralize card acceptance across web-based purchase and service payment experiences.
The implementation focuses on web checkout integration and standard payment processing capabilities such as authorization, capture, refunds, and tokenization to reduce PCI scope and streamline card handling. Stripe Payments is embedded in the corporate site to support online payments for retail and service customers in the United States, with operational ownership aligned to ecommerce and finance teams for reconciliation and dispute handling.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2013 | 2013 |
In 2013, Asbury Automotive Group implemented iCIMS Recruit Applicant Tracking System on its public careers website. The deployment used iCIMS Recruit Applicant Tracking System to centralize candidate intake, publish job postings, and manage application workflows for corporate talent acquisition and dealership hiring teams, reflecting a standard Applicant Tracking System implementation focused on web hosted career site integration.
Functional configuration emphasized job requisition management, applicant tracking, resume parsing, candidate status workflows, and recruiter facing dashboards to support screening and interview orchestration. Operational scope covered HR and recruiting functions across Asbury Automotive Group, with standardized requisition approval flows and centralized governance of workflow configuration and access controls to ensure consistent candidate lifecycle handling from posting through hiring. Integrations centered on embedding job listings and application forms in the corporate careers site and orchestrating handoffs into internal HR processes, enabling a unified view of candidate records and recruiter activity.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Global DMS | Dealership Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Asbury Automotive Group implemented CDK Global DMS. The deployment targeted Dealership Management support for Asbury's Atlanta new car pre-stock team and the new car department, centralizing vehicle intake and invoice handling workflows.
CDK Global DMS was configured to support inventory management and manufacturer invoice processing, with vehicle model and purchase data entered into the system using CDK Drive as part of standard data ingestion processes. Functional capabilities implemented included pre-stock vehicle intake, structured vehicle record creation, and the distribution of manufacturer invoices to new car teams, aligning Dealership Management operations with standardized data capture and inventory workflows.
The operational rollout covered the Atlanta pre-stock and new car teams, accompanied by governance changes that standardized invoice receipt, distribution, and data entry responsibilities. Asbury introduced two organization methods and systems during this implementation, which optimized timeliness and efficiency within the new car department through more consistent vehicle records and faster invoice processing.
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Dealership Management | ERP Services and Operations |
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2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Automotive Dealership CRM | CRM |
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2024 | 2025 |
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Customer Data Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incentive Compensation Management | SPM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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