Asbury Automotive Group
2905 Premiere Parkway Suite 300,
Duluth, 30097, GA,
United States
Duluth, 30097, GA,
United States
1 770 418 8200
Automotive
Asbury Automotive Group Technographics
Asbury Automotive Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Asbury Automotive Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14200 Asbury Automotive Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Asbury Automotive Group has purchased the following applications: Stripe Payments for Payment Processing in 2020, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2013, CDK Global DMS for Dealership Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Asbury Automotive Group is running and its propensity to invest more and deepen its relationship with Stripe , iCIMS , CDK Global or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Asbury Automotive Group revenues, which have grown to $9.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Asbury Automotive Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Asbury Automotive Group Tech Stack and Enterprise Applications
Asbury Automotive Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Asbury Automotive Group implemented Stripe Payments on its public website to handle online customer payments. Asbury Automotive Group deployed Stripe Payments as its Payment Processing solution to capture card transactions within customer-facing checkout flows and to centralize card acceptance across web-based purchase and service payment experiences.
The implementation focuses on web checkout integration and standard payment processing capabilities such as authorization, capture, refunds, and tokenization to reduce PCI scope and streamline card handling. Stripe Payments is embedded in the corporate site to support online payments for retail and service customers in the United States, with operational ownership aligned to ecommerce and finance teams for reconciliation and dispute handling.
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Asbury Automotive Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2013 | 2013 |
In 2013, Asbury Automotive Group implemented iCIMS Recruit Applicant Tracking System on its public careers website. The deployment used iCIMS Recruit Applicant Tracking System to centralize candidate intake, publish job postings, and manage application workflows for corporate talent acquisition and dealership hiring teams, reflecting a standard Applicant Tracking System implementation focused on web hosted career site integration.
Functional configuration emphasized job requisition management, applicant tracking, resume parsing, candidate status workflows, and recruiter facing dashboards to support screening and interview orchestration. Operational scope covered HR and recruiting functions across Asbury Automotive Group, with standardized requisition approval flows and centralized governance of workflow configuration and access controls to ensure consistent candidate lifecycle handling from posting through hiring. Integrations centered on embedding job listings and application forms in the corporate careers site and orchestrating handoffs into internal HR processes, enabling a unified view of candidate records and recruiter activity.
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Asbury Automotive Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Global DMS | Dealership Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Asbury Automotive Group implemented CDK Global DMS. The deployment targeted Dealership Management support for Asbury's Atlanta new car pre-stock team and the new car department, centralizing vehicle intake and invoice handling workflows.
CDK Global DMS was configured to support inventory management and manufacturer invoice processing, with vehicle model and purchase data entered into the system using CDK Drive as part of standard data ingestion processes. Functional capabilities implemented included pre-stock vehicle intake, structured vehicle record creation, and the distribution of manufacturer invoices to new car teams, aligning Dealership Management operations with standardized data capture and inventory workflows.
The operational rollout covered the Atlanta pre-stock and new car teams, accompanied by governance changes that standardized invoice receipt, distribution, and data entry responsibilities. Asbury introduced two organization methods and systems during this implementation, which optimized timeliness and efficiency within the new car department through more consistent vehicle records and faster invoice processing.
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Dealership Management | ERP Services and Operations |
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2025 | 2025 |
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Asbury Automotive Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Asbury Automotive Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Asbury Automotive Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Automotive Dealership CRM | CRM |
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2024 | 2025 |
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Customer Data Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Asbury Automotive Group SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incentive Compensation Management | SPM |
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2016 | 2016 |
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Asbury Automotive Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Asbury Automotive Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Asbury Automotive Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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General Sales Manager | Manager | Sales | |
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Sales Manager | Manager | Sales | |
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Sales Manager | Manager | Sales | |
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General sales manager | Manager | Sales | |
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VP, Total Rewards | VP | HR | |
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Compensation Analyst | Manager | HR | |
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Apps Being Evaluated by Asbury Automotive Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Asbury Automotive Group IT executives and key decision makers. This section highlights Asbury Automotive Group's latest recorded technology evaluations, including CDK Drive for Dealership Management on 2025-12-29, CDK Global DMS for Dealership Management on 2025-09-22, and Ceridian Dayforce Payroll for Payroll on 2024-09-05. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Asbury Automotive Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-12-29 | Asbury Automotive Group | Evaluated | CDK Global | CDK Drive | Dealership Management | ERP Services and Operations |
| 2025-09-22 | Asbury Automotive Group | Evaluated | CDK Global | CDK Global DMS | Dealership Management | ERP Services and Operations |
| 2024-09-05 | Asbury Automotive Group | Evaluated | Dayforce | Ceridian Dayforce Payroll | Payroll | HCM |
FAQ - APPS RUN THE WORLD Asbury Automotive Group Technographics
Asbury Automotive Group is a Automotive organization based in United States,
with around 14200 employees and annual revenues of $9.80 billion.
Asbury Automotive Group operates a diverse technology stack with applications such as
Stripe Payments, iCIMS Recruit Applicant Tracking System and CDK Global DMS,
covering areas like Payment Processing, Applicant Tracking System and Dealership Management.
Asbury Automotive Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, iCIMS and CDK Global.
Asbury Automotive Group recently adopted applications including
Tekion Automotive Retail Cloud in 2025, Tekion Automotive CRM in 2024 and PureCars AutoMiner CDP in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Asbury Automotive Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Asbury Automotive Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Asbury Automotive Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.