Sydney, 2000, NSW,
Australia
Ash Street Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ash Street and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7 Ash Street employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ash Street has purchased the following applications: Microsoft 365 for Collaboration in 2016, Stripe Payments for Payment Processing in 2019, Now Book It for Reservation and Booking Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ash Street is running and its propensity to invest more and deepen its relationship with Microsoft , MyGuestlist , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ash Street revenues, which have grown to $6.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ash Street intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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Event Management | Collaboration |
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2017 | 2017 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2019 | 2019 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Now Book It | Legacy | Now Book It | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Ash Street deployed Now Book It as its online reservation platform. Now Book It is used on their website and is classified under Reservation and Booking Management, providing a centralized booking channel for the single-site leisure and hospitality operation.
The Now Book It implementation is configured as a web-embedded booking engine with an availability calendar, guest information capture, booking confirmation workflows, and basic table allocation capabilities. These functional modules are aligned to manage incoming online reservations, enforce service times and seating rules, and capture customer contact details for front-of-house staff to act on.
Integration is limited to the website embedding, routing customer-initiated bookings directly into Now Book It for operational handling by the small team. Operational scope covers front-of-house reservations and guest management during service hours, and governance focused on daily staff adoption and centralized booking management rather than complex cross-system orchestration.
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