Atlanta Falcons
4400 Falcon Parkway,
Flowery Branch, 30542, GA,
United States
Flowery Branch, 30542, GA,
United States
1 770-965-3115
Leisure and Hospitality
Atlanta Falcons Technographics
Atlanta Falcons Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Atlanta Falcons and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 Atlanta Falcons employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Atlanta Falcons has purchased the following applications: Workday Recruiting for Recruiting, Applicant Tracking System in 2019, Ticketmaster for Reservation and Booking Management in 2006, 24/7 Software Collaboration Platform for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Atlanta Falcons is running and its propensity to invest more and deepen its relationship with Workday , Ticketmaster , 24/7 Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Atlanta Falcons revenues, which have grown to $544.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Atlanta Falcons intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Atlanta Falcons Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, the Atlanta Falcons implemented Workday Recruiting. Workday Recruiting in the Recruiting,Applicant Tracking System category is embedded on the Atlanta Falcons public careers site to capture candidate applications, present active job postings, and route applicants into the organization’s hiring workflows.
The implementation centers on applicant intake and tracking capabilities, including job requisition management, candidate profile capture, interview workflow orchestration, and branded career-site presentation to preserve a consistent candidate experience. Operational scope covers Talent Acquisition and HR functions within the franchise, with governance focused on requisition approval routing, applicant communications, and configuration of recruiting workflows to align hiring managers and HR processes.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ticketmaster | Legacy | Ticketmaster | Reservation and Booking Management | ERP Services and Operations | n/a | 2006 | 2023 |
In 2006, Atlanta Falcons implemented Ticketmaster for Reservation and Booking Management on their public website. The deployment embedded Ticketmaster purchase flows directly into the team site, centralizing online ticket sales and reservations onto the Ticketmaster platform.
Ticketmaster was configured to manage core ticketing modules consistent with Reservation and Booking Management, including seat inventory and map-driven selection, event listing and scheduling, and online checkout with e-ticket delivery. Configuration focused on web-based booking workflows and purchase orchestration, aligning digital sales, box office operations, and event operations around a single booking engine.
Operational coverage includes the Atlanta Falcons digital sales channel and stadium box office, handling event ticketing and season ticket programs via the website. Governance concentrated on centralized reservation controls and booking policy enforcement within Ticketmaster, with the platform acting as the canonical system of record for on-site ticket inventory and online reservations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 24/7 Software | Legacy | 24/7 Software Collaboration Platform | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Atlanta Falcons implemented the 24/7 Software Collaboration Platform to support Collaboration across stadium operations, ticketing, marketing, and corporate administration. The deployment served a U.S.-based leisure and hospitality organization with approximately 550 employees, and the project is recorded in the vendor customer listings for 24/7 Software Collaboration Platform. The platform was positioned to centralize cross-functional communication and event coordination for the Falcons organization.
The implementation leveraged core Collaboration capabilities typical of the category, including centralized document management, task and project coordination, shared calendars, scheduling and resource planning, approval workflows, and real-time communication. Configuration work focused on departmental workspaces, role based permissions, content repositories, and workflow templates to model event lifecycles and operational handoffs. The 24/7 Software Collaboration Platform was configured to support coordinated planning between operations, marketing and administrative teams.
Governance practices emphasized administrative controls, user provisioning and role segmentation to isolate stadium operational access from corporate functions, with IT and business process owners managing configuration and ongoing stewardship. The rollout followed a phased approach to team onboarding and process standardization, aligning Collaboration tooling with event and operational workflows. The implementation narrative documents Atlanta Falcons, 24/7 Software Collaboration Platform, Collaboration as an integrated support layer for core event and organizational functions.
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics, Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Atlanta Falcons
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Atlanta Falcons Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Atlanta Falcons Technographics
Atlanta Falcons is a Leisure and Hospitality organization based in United States,
with around 550 employees and annual revenues of $544.0 million.
Atlanta Falcons operates a diverse technology stack with applications such as
Workday Recruiting, Ticketmaster and 24/7 Software Collaboration Platform,
covering areas like Recruiting, Applicant Tracking System, Reservation and Booking Management and Collaboration.
Atlanta Falcons has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, Ticketmaster and 24/7 Software.
Atlanta Falcons recently adopted applications including
Squarespace Acuity Scheduling in 2021, Quantcast Measure in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Atlanta Falcons’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Atlanta Falcons’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Atlanta Falcons technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.