Marlborough, 1752, MA,
United States
Atlas Travel Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Atlas Travel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 168 Atlas Travel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Atlas Travel has purchased the following applications: SAP Concur Expense for Expense Management in 2012, SABRE Red 360 for Reservation and Booking Management in 2019, WooCommerce for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Atlas Travel is running and its propensity to invest more and deepen its relationship with SAP , SABRE , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Atlas Travel revenues, which have grown to $39.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Atlas Travel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP Financial Management | n/a | 2012 | 2012 |
In 2012, Atlas Travel implemented SAP Concur Expense, adopting an Expense Management solution to standardize travel and expense processing across its finance and travel operations. The implementation focused on centralizing expense reporting for a 168 employee leisure and hospitality operator, configuring user profiles, approval hierarchies, and role based access controls within SAP Concur Expense.
Functional modules configured included electronic expense report submission, receipt capture and image storage, automated approver routing, policy validation, and spend reporting, aligned to standard Expense Management workflows. The deployment integrated with TMC online support to synchronize booking and itinerary data with third party travel platforms, specifically AeTM and NuTravel, enabling consolidated travel and expense reconciliation.
Operational scope covered finance and travel management teams and established governance through expense policy templates, approver matrices, and automated compliance checks, which redefined workflow handoffs between travel coordinators and finance reviewers. Rollout was delivered as a companywide SaaS configuration of SAP Concur Expense with staged user enablement and configuration of expense policy rules to match Atlas Travel business practices.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | SABRE Red 360 | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Atlas Travel implemented SABRE Red 360 for Reservation and Booking Management to support its Global Travel Management practice for a diversified portfolio of corporate travel accounts. The deployment centralizes reservation workflows and itinerary management across the agency's booking operations, enabling PNR creation, fare shopping and ticketing inside the SABRE Red 360 agent desktop. SABRE Red 360 serves as the primary operational system for booking fulfillment and reservation lifecycle management used by client-facing agents and account managers.
Automation and operational consistency are delivered through Sabre Scripts, with Atlas Travel using scripting to standardize transactional flows inside SABRE Red 360, while Outlook is used for client communications and Word and Excel are used for documentation and account-level spreadsheets, reflecting that Sabre Scripts, Outlook, Word and Excel are all utilized for day to day operations. Governance is organized around script libraries, desktop configuration standards and agent workflow training to enforce corporate travel policies and streamline booking and post-booking processes for corporate accounts.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, Atlas Travel implemented WooCommerce on its public website as the chosen eCommerce platform. The deployment places WooCommerce as the transactional layer within the site, leveraging the WordPress content layer to present travel products, package listings, and a customer-facing storefront consistent with an eCommerce architecture.
The implementation centers on standard WooCommerce functional modules, including product catalog and booking style product configuration, shopping cart and checkout workflows, customer account and order management, and administrative reporting and inventory-like availability controls. Payment processing and confirmation flows are handled through the site level without named gateway details provided, while customer self-service and order history are surfaced through the WooCommerce back end. Operational ownership sits with digital and operations teams, with governance focused on site content to order lifecycle handoff and process changes to support online bookings and customer service workflows.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2024 | 2024 |
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CRM | CRM |
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2021 | 2021 |
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CRM | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PR and Media Communication | CRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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