Boston, 2210, MA,
United States
Au Bon Pain Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Au Bon Pain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Au Bon Pain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Au Bon Pain has purchased the following applications: Ceridian Dayforce Benefits for Benefits Administration in 2014, Personica for Customer Loyalty in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Au Bon Pain is running and its propensity to invest more and deepen its relationship with Dayforce , Fishbowl (formerly Personica) , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Au Bon Pain revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Au Bon Pain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dayforce | Legacy | Ceridian Dayforce Benefits | Benefits Administration | HCM | n/a | 2014 | 2014 |
In 2014, Au Bon Pain implemented Ceridian Dayforce Benefits as its Benefits Administration platform for its United States workforce of approximately 4,000 employees. The deployment centered on the Ceridian Dayforce Benefits Management module to centralize benefit enrollment, eligibility configuration, and event handling across retail and corporate HR functions.
Configuration focused on the Benefits Management module, including plan setup, enrollment workflows, and eligibility rules aligned with Benefits Administration standards. The implementation included benefits interface files to support file-based exchange with external carriers and downstream systems, and the account team was explicitly accountable for the accuracy and troubleshooting of the Ceridian Dayforce Benefits Management module and associated benefits interface files.
Operational ownership was placed with HR benefits administrators who executed day-to-day enrollment support, data reconciliation, and interface monitoring, and who operated governance checkpoints and change-control processes for benefits data feeds. Ceridian Dayforce Benefits was positioned to support employee lifecycle events, ongoing benefits administration processes, and rapid troubleshooting of benefit file exchanges across Au Bon Pain US operations.
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Recruiting, Applicant Tracking System | HCM |
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2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fishbowl (formerly Personica) | Legacy | Personica | Customer Loyalty | CRM | n/a | 2017 | 2017 |
In 2017, Au Bon Pain deployed Personica to power Customer Loyalty on its consumer-facing website. The implementation focused on embedding Personica into web ordering and guest interaction flows to enable online enrollment and digital card functionality for repeat customers.
Personica was configured to support core Customer Loyalty capabilities typical of the category, including member enrollment and profile management, campaign and offer orchestration, personalized offer delivery, and loyalty balance tracking. Configuration emphasized web-based touchpoints, with campaign management and segmentation used by marketing and e-commerce teams to drive targeted promotions and retention workflows.
Operational responsibility was centered on digital commerce and marketing functions, with Personica instrumented in the website storefront and guest engagement layers to align online ordering behavior with loyalty status. Governance included centralized campaign approval and segment definitions to ensure consistent offer logic across web channels, while analytics and reporting modules provided the basis for ongoing campaign iteration.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, Au Bon Pain implemented Microsoft Azure Cloud Services to host and operate its public website. The deployment uses Microsoft Azure Cloud Services in the Application Hosting and Computing Services category to provide external web hosting for the companys digital storefront and public content.
The implementation centers on web application hosting and cloud compute, leveraging platform services for virtualized compute, object storage for site assets, content delivery for site performance, and cloud load balancing and autoscaling to support availability. Microsoft Azure Cloud Services is used to manage application deployment, runtime, and platform-level monitoring consistent with Application Hosting and Computing Services functional expectations.
Operational ownership is focused on the retailer's digital channel and IT operations, with the cloud tenancy integrated directly with the aubonpain.com website for hosting and content delivery. The configuration supports web application runtime, site asset delivery, and platform-level management across the public-facing site.
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2012 | 2012 |
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