Audax
Audax Technographics
Audax Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Audax and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Audax employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Audax has purchased the following applications: Microsoft 365 for Collaboration in 2015, Copernica Marketing Suite for Marketing Automation in 2012, Serrala AutoBank for Treasury Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Audax is running and its propensity to invest more and deepen its relationship with Microsoft , Copernica , Serrala or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Audax revenues, which have grown to $310.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Audax intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Audax Tech Stack and Enterprise Applications
Audax Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Audax implemented Microsoft 365 as its cloud collaboration platform, a deployment noted on the company website and positioned to support core Collaboration needs. The implementation established Microsoft 365 as the primary suite for corporate communications, document sharing, and team coordination across the distribution business.
The Microsoft 365 deployment leverages standard cloud-hosted Microsoft 365 services, with Exchange Online email, SharePoint Online content management, OneDrive file synchronization, and Microsoft Teams communications described as the central capabilities informing workflows. Governance follows a centralized Microsoft 365 tenant model with administrative controls, user provisioning, and role-based access management typical for Collaboration environments, aligning the solution with business functions including operations, sales, and corporate support.
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Audax CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Copernica | Legacy | Copernica Marketing Suite | Marketing Automation | CRM | n/a | 2012 | 2012 |
In 2012 Audax implemented Copernica Marketing Suite on their website, deploying a Marketing Automation solution to centralize digital customer engagement. Audax is a Netherlands distribution company with approximately 1500 employees and €310,000,000 in revenue, and the Copernica Marketing Suite entry point is explicitly the company website where campaign execution and subscriber capture are hosted.
Copernica Marketing Suite was configured to manage contact lists, subscription preference handling, on‑site web form capture, email campaign management, template-driven content and behavioral trigger workflows. The implementation uses common Marketing Automation functional modules such as segmentation, dynamic content insertion, scheduling and automated campaign orchestration to support promotional and lifecycle messaging.
The deployment is integrated directly with the Audax website for real-time subscriber capture and behavioral event signaling to drive automated journeys, and it is operated primarily by marketing and e-commerce teams. Operational coverage centers on digital channels and email programs, with the Copernica Marketing Suite acting as the orchestration layer between on-site activity and outbound messaging.
Governance practices described in the implementation focus on campaign approval workflows, segmentation standards and data privacy controls to manage subscriber consent and list hygiene. Rollout and operational ownership were aligned to marketing operations, enabling centralized campaign configuration and distributed execution across Audax marketing channels.
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Audax TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala AutoBank | Treasury Management | TRM | n/a | 2014 | 2014 |
In 2014 Audax implemented Serrala AutoBank as a core Treasury Management application to centralize bank statement processing and cash application within its finance organization. Serrala AutoBank was positioned to support finance and treasury business functions responsible for incoming payments, reconciliation and bank communication.
The deployment focused on Finance Suite AutoBank modules, specifically Automatic Cash Application, Bank Statements processing, SEPA implementation for AutoBank, and master data management. Configuration emphasized rules based matching, statement parsing, SEPA message handling and centralized reference data to enable automated posting and systematic exception routing.
Operational scope covered Audax corporate finance, treasury and accounts receivable teams in the Netherlands, creating a centralized cash application and bank statement processing hub for distribution operations. The architecture centered on a processing layer for bank statement ingestion, automated reconciliation and exception management, combined with master data governance to standardize bank and customer references.
Governance and rollout workstreams established master data management controls and revised cash application workflows, using a phased approach to align statement formats and SEPA processing rules across business units. Operational ownership was anchored in finance and treasury, with process changes focused on automated matching, exception resolution and reference data stewardship.
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Audax IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Audax
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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Finance Director Audax Gilze | Director | Finance | |
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Assistant Controller | Director | Finance | |
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Manager ERP | Manager | Finance | |
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Apps Being Evaluated by Audax Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Audax IT executives and key decision makers. This section highlights Audax's latest recorded technology evaluations, including Cisco Meraki SD-WAN for SD-WAN on 2025-05-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Audax digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-05-06 | Audax | Evaluated | Cisco Meraki | Cisco Meraki SD-WAN | SD-WAN | IaaS |
FAQ - APPS RUN THE WORLD Audax Technographics
Audax is a Distribution organization based in Netherlands,
with around 1500 employees and annual revenues of $310.0 million.
Audax operates a diverse technology stack with applications such as
Microsoft 365, Copernica Marketing Suite and Serrala AutoBank,
covering areas like Collaboration, Marketing Automation and Treasury Management.
Audax has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Copernica and Serrala.
Audax recently adopted applications including
Cloudflare CDN in 2020, Microsoft 365 in 2015 and Serrala AutoBank in 2014,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Audax’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Audax’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Audax technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.