AUTO1
Bergmannstrasse 72,
Berlin, 10961,
Germany
Berlin, 10961,
Germany
49 30 201 63 405
Professional Services
AUTO1 Technographics
AUTO1 Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AUTO1 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4200 AUTO1 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AUTO1 has purchased the following applications: In-House ATS for Applicant Tracking System in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Crazy Egg for Marketing Analytics in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AUTO1 is running and its propensity to invest more and deepen its relationship with In-House Applications , HeavenHR , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AUTO1 revenues, which have grown to $3.34 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AUTO1 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AUTO1 Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, AUTO1 deployed an In-House ATS as its Applicant Tracking System to power job postings and application capture on the company careers site. The In-House ATS is embedded in AUTO1's public recruiting pages and serves as the primary intake mechanism for external candidates applying through the website.
The implementation focuses on standard Applicant Tracking System capabilities, including job requisition publishing, application form capture, candidate profile storage, basic resume parsing, and stage-based pipeline tracking. Recruiting and HR users operate against configured workflows within the In-House ATS to advance candidates through screening, interview coordination, and offer stages.
Deployment is in-house, with the ATS integrated into AUTO1's careers domain so that applicant data flows from the public site into the internal applicant database. Operational coverage centers on HR and Talent Acquisition functions, with the system providing centralized candidate records and a single source of truth for hiring activity.
Governance and maintenance are performed by internal teams consistent with an in-house application model, with configuration and access controls controlled by HR and internal engineering or HRIS personnel. Recruitment processes were structured around the In-House ATS as the intake and workflow orchestration layer for hiring at AUTO1.
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Recruiting | HCM |
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2016 | 2016 |
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Time and Attendance | HCM |
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2016 | 2016 |
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Workforce Scheduling | HCM |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, AUTO1 implemented Google Workspace (Formerly Google G-Suite). The deployment established Google Workspace as the enterprise Collaboration platform for core communication and productivity workflows across the organization.
Google Workspace (Formerly Google G-Suite) configuration includes Gmail for corporate email, Google Drive for centralized file storage, Google Docs and Google Sheets for real time document collaboration, and Google Meet for video conferencing. The implementation leverages the Admin console to manage user accounts, domain settings, and baseline security policies consistent with Collaboration platforms.
Functional capabilities focus on email routing, shared drives, calendar scheduling, document coauthoring, and meeting orchestration, supporting standard knowledge worker processes. These capabilities align with business functions such as corporate communications, collaborative product development, and cross functional team coordination.
Governance is organized around domain level administration, group and access controls, and policy configuration through the Google Workspace administration tools to enforce account provisioning and data access rules. The narrative centers on structural implementation details and does not assert outcomes beyond the platform scope.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2017 | 2017 |
In 2017, AUTO1 implemented Crazy Egg on their website. AUTO1 deployed Crazy Egg as a Marketing Analytics solution to capture on-page user behavior across its public web properties. The implementation addressed behavioral analytics needs for marketing and product teams, aligning Crazy Egg data with site optimization and UX analysis workflows.
Deployment used client-side JavaScript instrumentation to generate heatmaps, click maps, scroll maps, and session recordings, reflecting standard Crazy Egg capabilities for granular page-level insight. Data collection was scoped to AUTO1 web pages, with configuration focused on snapshot creation, recording rules, and user segment filters, and governance centered on tagging consistency and access controls for marketing and UX stakeholders.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at AUTO1
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by AUTO1 Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD AUTO1 Technographics
AUTO1 is a Professional Services organization based in Germany,
with around 4200 employees and annual revenues of $3.34 billion.
AUTO1 operates a diverse technology stack with applications such as
In-House ATS, Google Workspace (Formerly Google G-Suite) and Crazy Egg,
covering areas like Applicant Tracking System, Collaboration and Marketing Analytics.
AUTO1 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as In-House Applications, Google and Crazy Egg.
AUTO1 recently adopted applications including
Salesforce Sales Cloud in 2021, Amazon SES in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AUTO1’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AUTO1’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AUTO1 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.