Waterloo, N2L 5J2, ON,
Canada
Axonify Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Axonify and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Axonify employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Axonify has purchased the following applications: PathFactory ABM for Account Based Marketing in 2019, Amazon EC2 for Application Hosting and Computing Services in 2017, New Relic APM for Application Performance Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Axonify is running and its propensity to invest more and deepen its relationship with PathFactory , 6sense , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Axonify revenues, which have grown to $38.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Axonify intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| PathFactory | Legacy | PathFactory ABM | Account Based Marketing | CRM | n/a | 2019 | 2019 | In 2019, Axonify implemented PathFactory ABM to support its AxoniCom virtual event and ongoing content programs, choosing PathFactory’s Virtual Event Experience because the company already used PathFactory’s Intelligent Content Platform across its marketing campaigns. The deployment was explicitly tied to event execution and post-event content distribution, with PathFactory ABM used to capture attendee engagement signals during the live event and to seed subsequent campaigns. PathFactory ABM, operating within the Account Based Marketing category, was applied to manage virtual event content flows and engagement analytics. Implementation included the Virtual Event Experience and the Intelligent Content Platform capabilities, configured to collect high-quality engagement data, enable on-demand content delivery, and support content sequencing for nurture programs. The configuration aligned with standard account based marketing workflows, emphasizing targeted content delivery and content consumption telemetry for demand generation. Operational scope focused on marketing and demand generation teams, with use cases spanning the AxoniCom event, three new brand campaigns, and multi-stage nurture programs. Governance centered on centralizing event content and engagement data to inform future event planning and campaign reuse, while marketing ops managed content distribution and analytics handoffs. Stakeholders reported a seamless attendee experience and favorable vendor collaboration, with marketing leadership noting strong platform familiarity as a key selection factor. | |
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Account Based Marketing | CRM |
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2019 | 2019 |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 | ||
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2019 | 2019 | ||
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IT Service Management | ITSM |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2013 | 2013 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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