List of PathFactory ABM Customers
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Since 2010, our global team of researchers has been studying PathFactory ABM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PathFactory ABM for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PathFactory ABM for Account Based Marketing include: Cisco Systems, a United States based Professional Services organisation with 90400 employees and revenues of $53.80 billion, Axonify, a Canada based Professional Services organisation with 300 employees and revenues of $38.0 million, Fiix, a Canada based Professional Services organisation with 250 employees and revenues of $25.0 million, Allocadia, a Canada based Professional Services organisation with 150 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using PathFactory ABM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The PathFactory ABM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Allocadia | Professional Services | 150 | $15M | Canada | PathFactory | PathFactory ABM | Account Based Marketing | 2019 | n/a | In 2019, Allocadia implemented PathFactory ABM to drive deeper content engagement and instrument the buyer journey. PathFactory ABM was adopted as an Account Based Marketing solution to provide content intelligence and to support demand generation and content strategy decisions. Deployment emphasized content engagement analytics and content journey orchestration, configuring PathFactory ABM modules for asset-level reporting, time-on-content measurement, engagement scoring, and automated content sequencing. The implementation provisioned content performance dashboards and recommendation logic that marketing and content teams used to prioritize assets and tailor campaign experiences. Operational scope covered Allocadia's marketing, demand generation, and content strategy teams within the professional services organization, with administrators standardizing tagging and measurement across owned channels and offers. Governance changes centralized content performance measurement into a single review workflow, creating recurring prioritization cycles based on engagement signals captured by PathFactory ABM. Allocadia reported a 17% increase in engagement with PathFactory versus one-and-done content offers, and the team stated that the platform allowed them to understand, accelerate, and optimize their content strategy to deliver a better buyer's journey that generates results. PathFactory ABM therefore became the central analytics and orchestration layer for Allocadia's Account Based Marketing content initiatives. | |
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Axonify | Professional Services | 300 | $38M | Canada | PathFactory | PathFactory ABM | Account Based Marketing | 2019 | n/a | In 2019, Axonify implemented PathFactory ABM to support its AxoniCom virtual event and ongoing content programs, choosing PathFactory’s Virtual Event Experience because the company already used PathFactory’s Intelligent Content Platform across its marketing campaigns. The deployment was explicitly tied to event execution and post-event content distribution, with PathFactory ABM used to capture attendee engagement signals during the live event and to seed subsequent campaigns. PathFactory ABM, operating within the Account Based Marketing category, was applied to manage virtual event content flows and engagement analytics. Implementation included the Virtual Event Experience and the Intelligent Content Platform capabilities, configured to collect high-quality engagement data, enable on-demand content delivery, and support content sequencing for nurture programs. The configuration aligned with standard account based marketing workflows, emphasizing targeted content delivery and content consumption telemetry for demand generation. Operational scope focused on marketing and demand generation teams, with use cases spanning the AxoniCom event, three new brand campaigns, and multi-stage nurture programs. Governance centered on centralizing event content and engagement data to inform future event planning and campaign reuse, while marketing ops managed content distribution and analytics handoffs. Stakeholders reported a seamless attendee experience and favorable vendor collaboration, with marketing leadership noting strong platform familiarity as a key selection factor. | |
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Cisco Systems | Professional Services | 90400 | $53.8B | United States | PathFactory | PathFactory ABM | Account Based Marketing | 2019 | n/a | In 2019, Cisco Systems implemented PathFactory ABM in the Account Based Marketing category to scale account centric engagement across its professional services business. Cisco combined customer data with PathFactory ABM to generate more than 100K highly personalized conversations guiding prospects and customers along predefined content paths. The implementation concentrated on content orchestration and account engagement analytics capabilities typical of Account Based Marketing solutions, configuring PathFactory ABM for content sequencing, engagement scoring, and personalized viewing experiences. Configuration activities emphasized account segmentation, adaptive content rules, and automated content exposure tied to observed engagement patterns, enabling repeatable account level journeys and campaign templates. Operational coverage aligned marketing demand generation, ABM teams, and sales enablement functions, with PathFactory ABM surfacing account level engagement signals into marketing operations workflows. The deployment focused on aligning content workflows with account plans, enabling coordinated outreach and systematic handoffs to sales and nurture programs. Governance established marketing operations ownership and content lifecycle rules, with rollout staged by account tier and iterative expansion of content sets. Cisco cited PathFactory ABM as a mechanism to combine data and tooling to scale highly personalized conversations, exceeding 100K individualized interactions as part of its ABM engagement strategy. | |
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Professional Services | 250 | $25M | Canada | PathFactory | PathFactory ABM | Account Based Marketing | 2020 | n/a |
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