Baker Distributing
14610 Breakers Drive #100,
Jacksonville, 32258, FL,
United States
Jacksonville, 32258, FL,
United States
1 904-407-4477
Distribution
Baker Distributing Technographics
Baker Distributing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baker Distributing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1400 Baker Distributing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baker Distributing has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2013, Zendesk Chat for Chatbots and Conversational AI in 2018, MicroStrategy ONE Analytics for Analytics and BI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baker Distributing is running and its propensity to invest more and deepen its relationship with SAP , Zendesk , MicroStrategy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baker Distributing revenues, which have grown to $195.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baker Distributing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baker Distributing Tech Stack and Enterprise Applications
Baker Distributing ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2013 | 2014 |
In 2013 Baker Distributing implemented SAP ERP ECC 6.0 as an ERP Financial solution to centralize financial and inventory transaction processing across its distribution operations. The implementation tied directly to inventory management and inventory control capabilities noted for the Inventory Control Manager role and emphasized process improvement within the companys ERP footprint.
SAP ERP ECC 6.0 was configured to deliver core financial accounting and cost control functionality alongside materials and inventory management capabilities typical of ERP Financial deployments. Functional configuration focused on financial accounting, cost controlling and materials management workflows to support procure-to-pay, inventory valuation and order-related inventory transactions.
Operational coverage targeted Baker Distributings distribution and warehouse operations in the United States, impacting finance, inventory control, procurement and distribution business functions. The implementation centralized transactional capture and inventory control processes within SAP ERP ECC 6.0 and provided a single financial ledger for inventory-related accounting.
Governance and process workstreams emphasized standardizing inventory control procedures and embedding SAP ERP driven workflows, with role-level alignment for Inventory Control Managers and operational teams. The program concentrated on process improvement and procedural controls for inventory and financial reconciliation within the ERP Financial environment.
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Baker Distributing AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Baker Distributing implemented Zendesk Chat to support customer service on its public website. Zendesk Chat, classified in the Chatbots and Conversational AI category, provides live chat functionality and is used alongside Zendesk customer ticket management to capture customer requests and ensure issues are monitored and resolved.
The deployment centers on a cloud hosted live chat widget embedded on Baker Distributing's website, instrumented to create support tickets and append conversation transcripts to the ticket record. Functional capabilities implemented include real time chat routing to agent workspaces, conversation history and transcript capture, canned responses and session metadata to support ticket triage and resolution workflows.
Operational scope covers Baker Distributing's customer service organization, where chat sessions feed into Zendesk ticket queues for assignment, escalation and monitoring. Governance is established through ticket lifecycle rules and standard operating procedures that link live chat interactions to existing support workflows, preserving audit trails and ensuring visibility for issue resolution.
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Baker Distributing Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2016 | 2018 |
Baker Distributing implemented MicroStrategy ONE Analytics in 2016 to centralize marketing analytics and executive reporting within the Analytics and BI category. The deployment emphasized proactive dashboarding for executives and divisional leaders, delivering campaign performance views before, during, and after campaigns to shift Baker Marketing toward a data driven operating model. This implementation concentrated on marketing operations, executive decision support, and customer activity monitoring as core business functions.
MicroStrategy ONE Analytics was configured to provide executive dashboards, campaign analytics, and automated customer activity reports. Development work included T SQL programming for data extraction and transformation, Power BI and MicroStrategy report development, and data mining driven analytic models to shape marketing strategy. An automated internal dashboard for tracking Baker Online Rewards customer activity was built and used to surface account level issues and program engagement metrics.
The project introduced a formal marketing production outline and implemented JIRA project management software to structure marketing workflows and approvals, improving production efficiency and coordination. Analytics outputs fed campaign pre campaign customer analysis and operative dashboards used by divisional leaders and campaign managers, and the customer activity dashboard supported resolution of issues for over 1,000 customer accounts.
Governance changes emphasized regular presentation of dashboard findings to executives and divisional leadership and integrated analytics into marketing planning and campaign execution. Reported outcomes tied directly to the analytics work include growth in ductless product sales by over $150,000 through pre campaign analysis, and improvements to the Baker Online Rewards program that increased enrollment by over 30 percent and sales by over 15 percent in the first three months after revision.
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Analytics and BI | Analytics and BI |
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2016 | 2018 |
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Baker Distributing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Baker Distributing eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Baker Distributing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Baker Distributing ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Baker Distributing TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Baker Distributing PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Baker Distributing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Baker Distributing CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Baker Distributing
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, Business Intelligence and Analytics | Director | IT | |
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CFO | CXO | Finance | |
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IT Project Manager | Manager | IT | |
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Sales Center Manager | Manager | Sales | |
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Customer Service Representative | Manager | Customer Service | |
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Service Center Manager | Manager | Operations | |
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E Commerce Territory Sales Manager and Customer Relationship Management | Manager | Customer Service | |
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VP IT | VP | IT | |
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VP Tecnology | VP | IT | |
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Director Information Technology Operations | Director | IT | |
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Director of IT | Director | IT | |
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Apps Being Evaluated by Baker Distributing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Baker Distributing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Baker Distributing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Baker Distributing Technographics
Baker Distributing is a Distribution organization based in United States,
with around 1400 employees and annual revenues of $195.0 million.
Baker Distributing operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Zendesk Chat and MicroStrategy ONE Analytics,
covering areas like ERP Financial, Chatbots and Conversational AI and Analytics and BI.
Baker Distributing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Zendesk and MicroStrategy.
Baker Distributing recently adopted applications including
OneTrust Cookie Consent in 2021, OneTrust CookiePro in 2021 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Baker Distributing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Baker Distributing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Baker Distributing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.