Balenciaga
840 Madison Avenue,
New York, 10022, NY,
United States
New York, 10022, NY,
United States
1 212-328-1671
Retail
Balenciaga Technographics
Balenciaga Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Balenciaga and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1325 Balenciaga employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Balenciaga has purchased the following applications: Workday Recruiting for Recruiting, Applicant Tracking System in 2021, Microsoft 365 for Collaboration in 2018, Salesforce Commerce Cloud for eCommerce in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Balenciaga is running and its propensity to invest more and deepen its relationship with Workday , Microsoft , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Balenciaga revenues, which have grown to $112.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Balenciaga intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Balenciaga Tech Stack and Enterprise Applications
Balenciaga HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Balenciaga deployed Workday Recruiting as its Recruiting,Applicant Tracking System and surfaced candidate workflows directly on its public careers site. The implementation uses the full Workday Recruiting application to manage external applicant intake and to present live job listings through the Workday-hosted careers endpoint.
Workday Recruiting was configured to support standard recruiting functional modules, including job requisition management, application intake, candidate profile and resume handling, interview orchestration, and offer workflow orchestration. These configurations align with Talent Acquisition operations and support role-based access for hiring managers and recruiters.
The deployment is operationally scoped to Balenciaga United States HR and Talent Acquisition teams and is exposed to external candidates via the corporate careers site. The Workday Recruiting implementation is positioned as the front-end applicant tracking touchpoint, capturing candidate data and routing it into internal recruitment queues.
Governance was structured around centralized requisition approvals and recruiter-driven workflow management, with candidate data handled under Workday Recruiting governance and access controls. The implementation emphasizes standard ATS workflow orchestration, compliance-oriented record keeping, and integration of recruiting activities with downstream HR processes where required.
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Balenciaga Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Balenciaga deployed Microsoft 365 to establish a Collaboration platform across the organization. The Microsoft 365 footprint is observable on Balenciaga's public website, indicating Microsoft 365 artifacts are used in their web presence. The initiative targeted corporate productivity and collaboration workflows supporting design, merchandising, marketing and corporate functions, focusing on cloud mail, online document co authoring, and shared content libraries.
The implementation emphasized tenant level governance, identity and access controls, and centralized administration for content lifecycle and user provisioning across its United States operations. Microsoft 365 was configured to provide cloud mailbox, document collaboration, team communication and file storage capabilities consistent with the Collaboration category, with administrative controls aligned to corporate compliance needs. Browser side Microsoft 365 components visible on the public site suggest extension of collaboration tooling into content workflows for public facing pages. The deployment narrative centers on Microsoft 365 as the primary Collaboration platform for Balenciaga.
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Collaboration | Collaboration |
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2020 | 2020 |
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Balenciaga eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2011 | 2011 |
In 2011 Balenciaga implemented Salesforce Commerce Cloud to power its eCommerce presence on balenciaga.com. The deployment uses Salesforce Commerce Cloud as the customer-facing storefront and central content management system, aligning Balenciaga Salesforce Commerce Cloud eCommerce with merchandising and online sales functions. Balenciaga is a United States retail company with 1325 employees and reported revenue of 112000000, and the Commerce Cloud deployment serves as the primary platform for the brand's web storefront.
Deployment follows a cloud-hosted SaaS architecture consistent with Salesforce Commerce Cloud, concentrating on storefront management, catalog and merchandising configuration, promotions and checkout orchestration, and content workflows for product and editorial pages. Operational scope centers on the public website and the digital commerce organization, with governance structured around centralized content approvals and merchandising workflows to coordinate marketing and product teams. The implementation emphasizes Salesforce Commerce Cloud capabilities for online catalog management, customer-facing checkout, and digital merchandising within Balenciaga's eCommerce operations.
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Balenciaga CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2017 | 2017 |
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Balenciaga ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Balenciaga TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Balenciaga PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Balenciaga IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Balenciaga CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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Balenciaga Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Balenciaga
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President of Human Resources | VP | HR | |
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Talent Acquisition Manager | Manager | HR | |
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HR Business Partner, Director | Director | HR | |
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Apps Being Evaluated by Balenciaga Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Balenciaga IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Balenciaga digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Balenciaga Technographics
Balenciaga is a Retail organization based in United States,
with around 1325 employees and annual revenues of $112.0 million.
Balenciaga operates a diverse technology stack with applications such as
Workday Recruiting, Microsoft 365 and Salesforce Commerce Cloud,
covering areas like Recruiting, Applicant Tracking System, Collaboration and eCommerce.
Balenciaga has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, Microsoft and Salesforce.
Balenciaga recently adopted applications including
Teads Platform in 2023, Workday Recruiting in 2021 and Salesforce Marketing Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Balenciaga’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Balenciaga’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Balenciaga technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.