Lostock Gralam, CW9 7UA,
United Kingdom
Balluff UK Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Balluff UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Balluff UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Balluff UK has purchased the following applications: Olark Live Chat for Chatbots and Conversational AI in 2017, Adobe Connect for Audio Video and Web Conferencing in 2017, KYKLO eCommerce for eCommerce in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Balluff UK is running and its propensity to invest more and deepen its relationship with Olark , Adobe Systems , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Balluff UK revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Balluff UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| KYKLO | Legacy | KYKLO eCommerce | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018 Balluff UK implemented KYKLO eCommerce to enable distributor-facing eCommerce capabilities and to expand digital channel reach for sensors and automation products. The KYKLO eCommerce deployment was positioned to drive awareness and discovery for Balluff product lines and to capture time and place business that distributors can convert into leads, a priority articulated by Balluff Director of Channel Clayton Webber.
The implementation centered on distributor webstores, product catalog publication, local stock visibility, search and discovery functionality, webstore checkout, lead capture workflows, and analytics dashboards. KYKLO eCommerce was configured to publish product content and surface browsing behavior and buying patterns, supporting catalog management and digital merchandising consistent with eCommerce platform capabilities.
Operational scope targeted Balluff distributors as the primary users, making distributor webstores the front line discovery points for Balluff sensors, IO-Link networking, and related automation components. The deployment emphasized channel alignment and joint marketing so that customers discovering distributor inventory online also discover Balluff as the manufacturer.
Governance and rollout prioritized distributor enablement and follow-up processes to convert internet browsers into long-term customers, reflecting Balluff’s channel strategy. The program also aimed to produce the insightful data Clayton Webber described, enabling both distributors and Balluff to analyze who is viewing products, what is being reviewed versus purchased, and how products are associated in customer searches.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Order Management, Inventory Management | SCM |
|
2015 | 2015 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Support | CRM |
|
2017 | 2017 |
|
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|
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Sales Automation, CRM, Sales Engagement | CRM |
|
2022 | 2022 |
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Sales Automation, Sales Engagement | CRM |
|
2017 | 2017 |
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Tag Management | CRM |
|
2014 | 2014 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2017 | 2017 |
|
PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Product Lifecycle Management | PLM and Engineering |
|
2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2023 | 2023 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
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|
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Content Delivery Network | IaaS |
|
2018 | 2018 |
|
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|
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Content Delivery Network | IaaS |
|
2021 | 2021 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2023 | 2023 |
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