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BankBazaar India
Location
3rd Floor, Hameedia Center, 14/43 Haddows Road, Nungambakkam,,
Chennai, 600006,
India
Website
https://www.bankbazaar.com/
Phone
91 44 6651 1800
Artw industry
Banking and Financial Services
Employee
Revenue

BankBazaar India Technographics

BankBazaar India Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by BankBazaar India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 BankBazaar India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that BankBazaar India has purchased the following applications: Kenscio Predictive Analytics for Analytics and BI in 2023, Amazon EC2 for Application Hosting and Computing Services in 2013, New Relic APM for Application Performance Management in 2014 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems BankBazaar India is running and its propensity to invest more and deepen its relationship with Kenscio , Amazon Web Services (AWS) , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing BankBazaar India revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BankBazaar India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

BankBazaar India Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Kenscio Legacy Kenscio Predictive Analytics Analytics and BI Analytics and BI n/a 2023 2023 In 2023, BankBazaar India implemented Kenscio Predictive Analytics to support its email marketing and deliverability operations. Kenscio Predictive Analytics was deployed as an Analytics and BI solution to provide campaign-level real-time analytics and subject-line optimization across large-scale email sends in India. The implementation focused on campaign intelligence capabilities, combining predictive modeling for recipient targeting with real-time dashboards for inboxing and engagement monitoring. Functional workflows emphasized subject-line optimization and deliverability reporting, with analytics-driven selection of segments and timing to improve targeting and inbox placement. Operational ownership rested with BankBazaar marketing and campaign operations teams, who used Kenscio Predictive Analytics to run, monitor, and refine national email programs. Reported outcomes from the engagement included inboxing near 91 to 92 percent and open rates improving from approximately 19 percent to campaign highs above 40 percent, with real-time analytics and subject-line optimization cited as core features driving those results.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2013 2013
Application Hosting and Computing Services IaaS 2017 2017
Content Delivery Network IaaS 2017 2017
Content Delivery Network IaaS 2016 2016
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
New Relic Legacy New Relic APM Application Performance Management ITSM n/a 2014 2014
Application Performance Management ITSM 2019 2019
IT Service Management ITSM 2018 2018
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Call Center CRM 2017 2017
Customer Engagement CRM 2019 2019
Customer Experience CRM 2021 2021
Customer Support CRM 2018 2018
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Marketing Automation CRM 2024 2024
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Collaboration Collaboration 2011 2011
Collaboration Collaboration 2017 2017
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
eCommerce eCommerce 2014 2014
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Identity and Access Management (IAM) CyberSecurity 2017 2017
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Performance and Goal Management HCM 2015 2015
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Transactional Email PaaS 2016 2016
IT Decision Makers and Key Stakeholders at BankBazaar India
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by BankBazaar India Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD BankBazaar India Technographics

BankBazaar India is a Banking and Financial Services organization based in India, with around 1200 employees and annual revenues of $100.0 million.

BankBazaar India operates a diverse technology stack with applications such as Kenscio Predictive Analytics, Amazon EC2 and New Relic APM, covering areas like Analytics and BI, Application Hosting and Computing Services and Application Performance Management.

BankBazaar India has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Kenscio, Amazon Web Services (AWS) and New Relic.

BankBazaar India recently adopted applications including Kenscio Email Marketing in 2024, Kenscio Predictive Analytics in 2023 and PubMatic in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of BankBazaar India’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates BankBazaar India’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete BankBazaar India technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.