Chennai, 600006,
India
BankBazaar India Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by BankBazaar India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 BankBazaar India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BankBazaar India has purchased the following applications: Synergita Perform for Performance and Goal Management in 2015, Kenscio Predictive Analytics for Analytics and BI in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BankBazaar India is running and its propensity to invest more and deepen its relationship with Synergita , Kenscio , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BankBazaar India revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BankBazaar India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Synergita | Legacy | Synergita Perform | Performance and Goal Management | HCM | n/a | 2015 | 2015 |
In 2015, BankBazaar India deployed Synergita Perform as its Performance and Goal Management application to digitize rating and non rating appraisal processes and to centralize HR performance workflows in India. The implementation linked Synergita Perform directly to BankBazaar India HR functions, focusing on standardized goal setting, structured feedback collection, and formal midyear and annual review cycles.
Synergita Perform was configured to support goal setting, 360° feedback, appraisal automation and both rating and non rating workflows, and the deployment included more than 340 role based feedback forms to align review content with specific job profiles. The configuration used distinct workflow templates for midyear reviews and annual reviews, with automated consolidation of multi rater inputs and scheduled review windows to enforce cadence.
Operational coverage centered on HR and performance management teams across BankBazaar India, using Synergita Perform as the primary appraisal engine for employee reviews and feedback orchestration. The case study does not list external system integrations, the focus remained on embedding digital appraisal processes within HR operations and review administration.
The initiative delivered explicitly stated outcomes, achieving a 99% completion rate and approximately 50% faster appraisals as reported in the case study, outcomes that were enabled by appraisal automation and simplified feedback collection in Synergita Perform. Governance adjustments included formalizing midyear and annual review workflows and standardizing role aligned feedback, shifting review administration to the Synergita Perform platform.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kenscio | Legacy | Kenscio Predictive Analytics | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, BankBazaar India implemented Kenscio Predictive Analytics to support its email marketing and deliverability operations. Kenscio Predictive Analytics was deployed as an Analytics and BI solution to provide campaign-level real-time analytics and subject-line optimization across large-scale email sends in India.
The implementation focused on campaign intelligence capabilities, combining predictive modeling for recipient targeting with real-time dashboards for inboxing and engagement monitoring. Functional workflows emphasized subject-line optimization and deliverability reporting, with analytics-driven selection of segments and timing to improve targeting and inbox placement.
Operational ownership rested with BankBazaar marketing and campaign operations teams, who used Kenscio Predictive Analytics to run, monitor, and refine national email programs. Reported outcomes from the engagement included inboxing near 91 to 92 percent and open rates improving from approximately 19 percent to campaign highs above 40 percent, with real-time analytics and subject-line optimization cited as core features driving those results.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
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Collaboration | Collaboration |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2017 | 2017 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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