BankBazaar
Prince Info Park, Block-B, 3rd Floor, 81B, 2nd Main Road, Ambattur Industrial Estate, Ambattur,
Chennai, 600058,
India
Chennai, 600058,
India
91 44 6651 1800
Banking and Financial Services
BankBazaar Technographics
BankBazaar Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BankBazaar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 BankBazaar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BankBazaar has purchased the following applications: PeopleStrong Leave and Attendance for Absence and Leave Management in 2016, Kenscio Predictive Analytics for Analytics and BI in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BankBazaar is running and its propensity to invest more and deepen its relationship with PeopleStrong , Synergita , Kenscio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BankBazaar revenues, which have grown to $26.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BankBazaar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BankBazaar Tech Stack and Enterprise Applications
BankBazaar HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PeopleStrong | Legacy | PeopleStrong Leave and Attendance | Absence and Leave Management | HCM | n/a | 2016 | 2017 |
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Core HR | HCM |
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2016 | 2017 |
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Offboarding | HCM |
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2016 | 2017 |
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Payroll | HCM |
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2016 | 2017 |
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Performance and Goal Management | HCM |
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2015 | 2015 |
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BankBazaar Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kenscio | Legacy | Kenscio Predictive Analytics | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, BankBazaar India implemented Kenscio Predictive Analytics to support its email marketing and deliverability operations. Kenscio Predictive Analytics was deployed as an Analytics and BI solution to provide campaign-level real-time analytics and subject-line optimization across large-scale email sends in India.
The implementation focused on campaign intelligence capabilities, combining predictive modeling for recipient targeting with real-time dashboards for inboxing and engagement monitoring. Functional workflows emphasized subject-line optimization and deliverability reporting, with analytics-driven selection of segments and timing to improve targeting and inbox placement.
Operational ownership rested with BankBazaar marketing and campaign operations teams, who used Kenscio Predictive Analytics to run, monitor, and refine national email programs. Reported outcomes from the engagement included inboxing near 91 to 92 percent and open rates improving from approximately 19 percent to campaign highs above 40 percent, with real-time analytics and subject-line optimization cited as core features driving those results.
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BankBazaar Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, BankBazaar India adopted Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The implementation is observable on the company website and functions as the cloud-native collaboration backbone for corporate communication, document authoring, calendaring and video conferencing.
BankBazaar India configured Google Workspace modules such as Gmail, Drive, Docs, Sheets, Slides, Calendar, Meet, Groups and the Admin console to enable web-first collaboration and shared content workflows. Configuration and automation focused on domain-based provisioning, centralized account administration, shared team drives and collaborative editing to support concurrent document workflows and calendar coordination.
Operational coverage spans corporate departments across India with Google Workspace used for internal collaboration and external communication elements surfaced on the public site. Governance is managed through the Google Workspace Admin console, applying group policies, account lifecycle controls and domain management to align collaboration, access control and administrative auditing with enterprise operations.
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Collaboration | Collaboration |
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2017 | 2017 |
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BankBazaar eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2014 | 2014 |
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BankBazaar CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2017 | 2017 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2024 | 2024 |
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BankBazaar ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2018 | 2018 |
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BankBazaar PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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BankBazaar IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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BankBazaar CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at BankBazaar
| First Name | Last Name | Title | Function | Department | Phone | |
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CHRO | CXO | HR | |
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Human Resource Business Partner | Director | HR | |
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Deputy Manager - HR | Manager | HR | |
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Assistant General Manager - HR | Director | HR | |
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Senior Vice President Human Resources | VP | HR | |
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Apps Being Evaluated by BankBazaar Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BankBazaar IT executives and key decision makers. This section highlights BankBazaar's latest recorded technology evaluations, including ZingHR HCM for Core HR on 2026-01-16. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BankBazaar digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-16 | BankBazaar | Evaluated | ZingHR | ZingHR HCM | Core HR | HCM |
FAQ - APPS RUN THE WORLD BankBazaar Technographics
BankBazaar is a Banking and Financial Services organization based in India,
with around 1000 employees and annual revenues of $26.0 million.
BankBazaar operates a diverse technology stack with applications such as
PeopleStrong Leave and Attendance, Kenscio Predictive Analytics and Google Workspace (Formerly Google G-Suite),
covering areas like Absence and Leave Management, Analytics and BI and Collaboration.
BankBazaar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PeopleStrong, Kenscio and Google.
BankBazaar recently adopted applications including
Kenscio Email Marketing in 2024, Kenscio Predictive Analytics in 2023 and PubMatic in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BankBazaar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BankBazaar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BankBazaar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.