BBS Automation Malaysia
Plot 313, Lorong Perindustrian Bukit Minyak 18 Penang Science Park,
Penang, 14100,
Malaysia
Penang, 14100,
Malaysia
60 4 202 3466
Manufacturing
BBS Automation Malaysia Technographics
BBS Automation Malaysia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BBS Automation Malaysia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 BBS Automation Malaysia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BBS Automation Malaysia has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2015, Microsoft 365 for Collaboration in 2017, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BBS Automation Malaysia is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Deutsche Telekom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BBS Automation Malaysia revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BBS Automation Malaysia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BBS Automation Malaysia Tech Stack and Enterprise Applications
BBS Automation Malaysia ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, BBS Automation Malaysia implemented Microsoft Dynamics AX as an ERP Financial application. The deployment targeted the Penang manufacturing site of BBS Automation Penang Sdn. Bhd., supporting core finance and operational workflows for a 120 employee company and an IT estate servicing over 60 daily users.
Microsoft Dynamics AX 2009 was configured to deliver standard ERP Financial capabilities including general ledger, accounts payable, accounts receivable, and inventory bookkeeping, aligned to manufacturing operational needs. Configuration work emphasized financial module setup and inventory control workflows, with parallel initiatives for computer inventory management and daily data backup processes managed by the IT team.
The application was deployed on new Windows Server 2008 infrastructure and operated alongside Microsoft Office 365 for productivity and a deployed firewall for network security. The IT Manager led design and implementation of new factory infrastructure, and maintained and supported the user base while managing hardware and software inventory.
Operational governance encompassed vendor sourcing, annual IT budgeting, planning for yearly IT enhancements, and routine backup and support procedures to sustain ERP Financial operations. These governance and support practices centralized system administration and formalized workflows for finance, procurement, and inventory functions at the Penang site.
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BBS Automation Malaysia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, BBS Automation Malaysia implemented Microsoft 365 as its Collaboration platform. The deployment is referenced on the company public website and was put in place to provide a unified collaboration and productivity layer for the firm of about 120 employees based in Malaysia.
The Microsoft 365 implementation includes core Collaboration capabilities typical of the suite, including cloud email and calendaring, real time chat and meetings, document libraries and intranet sites, and Office application access for authoring and coauthoring. Microsoft 365 is positioned to serve central business functions in the organization through shared mailboxes, team workspaces, and document versioning and access controls.
Integrations with other on premise or cloud systems are not explicitly documented on the site, however the Microsoft 365 footprint is applied across operational and administrative functions, supporting engineering, production coordination, sales and back office tasks within the company. The implementation scope is company wide within Malaysia and emphasizes internal communication and document management aligned to manufacturing workflows.
Governance for Microsoft 365 focuses on centralized tenant administration, user provisioning and role based access control, along with site and channel governance to manage document lifecycles and collaboration boundaries. Rollout and operationalization practices likely emphasized staged user onboarding, mailbox and site configuration, and end user enablement to embed Collaboration capabilities into day to day business processes.
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BBS Automation Malaysia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, BBS Automation Malaysia implemented Salesforce Sales Cloud. The deployment uses Salesforce Sales Cloud as a Sales Automation,CRM,Sales Engagement solution embedded on the company website to support core sales processes.
Configuration focused on Sales Cloud standard functional areas, including lead capture and routing, opportunity and pipeline management, account and contact records, and activity tracking for sales engagement. The implementation leverages Sales Cloud declarative configuration such as custom objects, page layouts, assignment rules, and sales process stages to align with manufacturing sales workflows.
The Salesforce Sales Cloud instance is integrated with the corporate website to capture web inquiries and convert them into leads within the CRM, enabling direct lead assignment to sales representatives. Operational coverage centers on the sales organization and customer facing teams in Malaysia, providing a single system for managing inbound inquiries and ongoing opportunity progression.
Governance elements emphasize role based access, record ownership rules, and standardized sales stages to enforce consistent workflows and data quality across the organization. Rollout details are limited, however the implementation emphasizes sales process orchestration, pipeline visibility, and centralized customer records using Salesforce Sales Cloud as the primary Sales Automation,CRM,Sales Engagement platform.
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BBS Automation Malaysia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
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IT Decision Makers and Key Stakeholders at BBS Automation Malaysia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
General Manager APAC | Manager | Finance | |
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IT Manager | Manager | IT | |
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Finance & Accounting Management | Manager | Finance | |
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Senior Operations Manager | Manager | Operations | |
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Apps Being Evaluated by BBS Automation Malaysia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BBS Automation Malaysia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BBS Automation Malaysia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD BBS Automation Malaysia Technographics
BBS Automation Malaysia is a Manufacturing organization based in Malaysia,
with around 120 employees and annual revenues of $6.0 million.
BBS Automation Malaysia operates a diverse technology stack with applications such as
Microsoft Dynamics AX, Microsoft 365 and Salesforce Sales Cloud,
covering areas like ERP Financial, Collaboration and Sales Automation, CRM, Sales Engagement.
BBS Automation Malaysia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Salesforce.
BBS Automation Malaysia recently adopted applications including
Salesforce Sales Cloud in 2021, Microsoft 365 in 2017 and Open Telekom Cloud in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BBS Automation Malaysia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BBS Automation Malaysia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BBS Automation Malaysia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.