Beautycounter
1733 Ocean Ave #400,
Santa Monica, 90401, CA,
United States
Santa Monica, 90401, CA,
United States
1 888-988-9108
Retail
Beautycounter Technographics
Beautycounter Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Beautycounter and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Beautycounter employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Beautycounter has purchased the following applications: SAP S/4 HANA for ERP Financial in 2017, Adobe Connect for Audio Video and Web Conferencing in 2017, Contentful Content Platform for Web Content Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Beautycounter is running and its propensity to invest more and deepen its relationship with SAP , Klarna , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Beautycounter revenues, which have grown to $1.17 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Beautycounter intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Beautycounter Tech Stack and Enterprise Applications
Beautycounter ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | Protera Technologies | 2017 | 2018 |
In 2017, Beautycounter implemented SAP S/4HANA as its ERP Financial system to address scalability and supply chain visibility challenges. The initial implementation stalled during an AWS migration, and Protera Technologies was engaged to stabilize the environment, fully implementing SAP ECC, Process Orchestration, and Web Dispatcher on AWS within a six month project timeline while taking over ongoing cloud and SAP managed services.
In 2018 Beautycounter transformed its instance to SAP S/4HANA version 1610 with a focus on end user capabilities and analytics, deploying SAP S/4HANA and activating Fiori transactional and analytics apps for finance and accounting. The deployment emphasized supply chain and finance workflows, moving many manual processes to automated S/4HANA-driven transactions and enabling faster analytics and reporting for functional teams.
Protera handled digital interfaces between a cloud Integrated Business Planning solution and the SAP S/4HANA instance to streamline demand forecasting, sales and operations planning, and supply planning processes, and the company migrated its SAP footprint to AWS. Operational coverage included finance, accounting, and supply chain teams, and the project supported a distributor transition in 2020 while keeping interfaces and fulfillment flows synchronized with the S/4HANA core.
Governance and rollout combined MSP managed services with internal change management, including a roadshow across functional units to drive Fiori adoption and to demonstrate process improvements. Protera later executed a 12 week upgrade to SAP S/4HANA 2020 and resized the SAP on AWS instance to increase memory allocation, and Beautycounter reports a 25 to 30 percent increase in inventory accuracy with trackable flows from sale to procurement to the general ledger.
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Payment Processing | ERP |
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2020 | 2020 |
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Beautycounter Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Beautycounter deployed Adobe Connect on its public website to provide web-based meetings and virtual events. Adobe Connect is used as an Audio Video and Web Conferencing application to deliver persistent virtual rooms, webinar pods, screen sharing, recording, chat, and breakout session capabilities that support live product presentations and hosted events.
The implementation centers on cloud-hosted Adobe Connect meeting rooms embedded into the corporate site, enabling scheduled and on-demand sessions for customer engagement and training workflows. Operational coverage emphasizes retail-facing functions, including marketing, customer experience, and advisor training, with governance focused on centralized meeting templates, branded content controls, and scheduled event administration to maintain consistency across sessions. Beautycounter Adobe Connect Audio Video and Web Conferencing supports interactive product demonstrations and hosted educational sessions while preserving a web-native access model for attendees.
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Collaboration | Collaboration |
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2017 | 2017 |
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Beautycounter Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentful GmbH | Legacy | Contentful Content Platform | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017 Beautycounter implemented Contentful Content Platform to decouple its ecommerce front end from Magento and establish a headless content layer. This Web Content Management deployment targeted the public storefront and checkout flows and enabled a React based front end architecture for marketing driven page templates and interaction design.
The Contentful Content Platform was configured to provide structured content models, editorial authoring workflows, and API driven content delivery to support rapid front end iteration. Implementation work included content modeling for marketing pages, templating contracts for the React storefront, and prototypes built in InVision and HTML CSS JS to validate interaction designs prior to engineering handoff.
The project integrated the Contentful Content Platform with the existing Magento commerce backend while decoupling presentation from Magento templating, allowing the React front end to consume content via Contentful APIs. Operational ownership spanned Marketing, Product UX, and Development teams, with the platform used to coordinate content updates across the ecommerce site and checkout experience.
Governance and process changes accompanied the technical rollout, with a new UX UI team established and product management responsibilities enforced during sprint delivery to reduce cross team implementation errors. The Contentful Content Platform deployment supported a redesigned checkout and continuous iteration practices, and post launch reporting recorded a 10% conversion increase after launch as well as a significant improvement in overall page speed.
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Beautycounter eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2016 | 2016 |
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Beautycounter CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center, Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Beautycounter ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Beautycounter PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Beautycounter IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Beautycounter CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Beautycounter
| First Name | Last Name | Title | Function | Department | Phone | |
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Director CRM & Loyalty | Director | IT | |
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Customer Support Manager | Manager | Customer Service | |
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CTO | CXO | Finance | |
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Chief Operations Officer | CXO | Finance | |
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Vice President Operations | VP | Operations | |
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Apps Being Evaluated by Beautycounter Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Beautycounter IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Beautycounter digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Beautycounter Technographics
Beautycounter is a Retail organization based in United States,
with around 5000 employees and annual revenues of $1.17 billion.
Beautycounter operates a diverse technology stack with applications such as
SAP S/4 HANA, Adobe Connect and Contentful Content Platform,
covering areas like ERP Financial, Audio Video and Web Conferencing and Web Content Management.
Beautycounter has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Adobe Systems and Contentful GmbH.
Beautycounter recently adopted applications including
Google Cloud Platform (GCP) in 2021, Okta Identity Cloud in 2021 and Klarna Payments in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Beautycounter’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Beautycounter’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Beautycounter technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.