Behbehani Brothers
1, Government Ave, Building,
Manama, x,
Bahrain
Manama, x,
Bahrain
973 1745 9999
Automotive
Behbehani Brothers Technographics
Behbehani Brothers Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Behbehani Brothers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Behbehani Brothers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Behbehani Brothers has purchased the following applications: Volaris Incadea DMS for Dealership Management in 2015, Intuit Mailchimp for Marketing Automation in 2019, Cloudflare CDN for Content Delivery Network in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Behbehani Brothers is running and its propensity to invest more and deepen its relationship with Volaris Group , Intuit , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Behbehani Brothers revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Behbehani Brothers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Behbehani Brothers Tech Stack and Enterprise Applications
Behbehani Brothers ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Volaris Group | Legacy | Volaris Incadea DMS | Dealership Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Behbehani Brothers implemented Volaris Incadea DMS to support its Volkswagen accredited service operations. The deployment targeted Dealership Management functions across the service department, parts and workshop operations within the Bahrain business unit.
Volaris Incadea DMS was configured to provide service management and workshop scheduling, parts inventory and procurement tracking, warranty and campaign management, customer records and complaints tracking, and KPI dashboarding for operational monitoring. Configuration emphasis included forecasting workflows and parts purchasing controls to align procurement with manufacturer targets and internal budgeting cycles.
Operational use mapped to existing service management processes, with the Service Manager monitoring key KPIs daily, communicating with the call centre, submitting forecasts to the General Manager, and participating in weekly performance reviews with the Brand Manager. The DMS supported budgeting for parts and workshop, enabled a team bonus scheme, and underpinned coordination of training with VW Middle East, connecting service desk workflows, parts planning, and marketing campaign scheduling.
Governance was formalized through weekly performance meetings, a structured forecasting cadence, and integrated marketing activity planning, exemplified by four separate service campaigns organized for 2016. Staff reported operational familiarity with the Progress system alongside Volaris Incadea DMS, and the implementation was used day to day by a 26 person service team under the Service Manager, concentrating impact on parts, workshop, and service customer handling workflows.
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Behbehani Brothers CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019 Behbehani Brothers implemented Intuit Mailchimp as its Marketing Automation solution, deploying the application to capture and manage customer email engagement directly on its public website. The deployment emphasized email campaign orchestration and subscriber acquisition, with Intuit Mailchimp embedded on site to host signup forms and deliver scheduled campaign content to audiences captured through web interactions.
Configuration work focused on core Marketing Automation capabilities typical for the category, including audience segmentation, campaign templates and scheduling, automated email workflows for subscriber journeys, and basic site tracking for behavioral signals. Intuit Mailchimp was configured to manage mailing lists and opt in flows, and to support template-driven campaign production and analytics within the marketing function.
Architecturally the implementation used Intuit Mailchimp as a cloud SaaS application integrated into Behbehani Brothers website via embedded forms and tracking snippets, creating a direct lead capture and subscription pipeline from site visitors into Mailchimp audiences. Operational coverage centered on the company marketing organization and the Bahrain corporate website, with campaign execution and list management handled through the Mailchimp platform.
Governance was oriented around marketing ownership of audience hygiene, content approval and scheduled campaign workflows, with processes to maintain subscription consent and segmentation logic. Implementation narratives emphasize the role of Intuit Mailchimp in centralizing web-driven email outreach and operationalizing routine marketing communications via Marketing Automation.
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Behbehani Brothers IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
In 2020, Behbehani Brothers implemented Cloudflare CDN to manage and accelerate delivery of assets on its public website. The Cloudflare CDN operates as a Content Delivery Network layer in front of the behbehani.com.bh domain, providing edge caching and HTTP request routing while leaving the company origin web servers as the content source. Deployment was executed at the site DNS and zone level, with the website configured to route traffic through Cloudflare's edge network, and the implementation scope focused on the company public web presence.
Configuration centered on standard Content Delivery Network capabilities including configurable caching rules, origin fetch policies, and SSL TLS termination at the edge. Integrations are limited to DNS and the website origin, and operational governance was adapted to include zone administration in the Cloudflare dashboard and documented cache invalidation procedures. Responsibility for ongoing administration and content purge workflows was assigned to the web operations team, with security and edge optimization settings managed through Cloudflare controls.
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IT Decision Makers and Key Stakeholders at Behbehani Brothers
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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General Sales Manager | Manager | Sales | |
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Group General Manager | Manager | Finance | |
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Commercial and Operations Manager | Manager | Finance | |
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Apps Being Evaluated by Behbehani Brothers Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Behbehani Brothers IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Behbehani Brothers digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Behbehani Brothers Technographics
Behbehani Brothers is a Automotive organization based in Bahrain,
with around 500 employees and annual revenues of $150.0 million.
Behbehani Brothers operates a diverse technology stack with applications such as
Volaris Incadea DMS, Intuit Mailchimp and Cloudflare CDN,
covering areas like Dealership Management, Marketing Automation and Content Delivery Network.
Behbehani Brothers has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Volaris Group, Intuit and Cloudflare.
Behbehani Brothers recently adopted applications including
Cloudflare CDN in 2020, Intuit Mailchimp in 2019 and Volaris Incadea DMS in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Behbehani Brothers’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Behbehani Brothers’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Behbehani Brothers technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.