Benetton Group
Benetton Group Technographics
Benetton Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Benetton Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6400 Benetton Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Benetton Group has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, SAP HCM (HR) for Core HR in 2016, Cegid Retail POS for Point Of Sale, Retail Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Benetton Group is running and its propensity to invest more and deepen its relationship with SAP , Cegid , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Benetton Group revenues, which have grown to $1.12 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Benetton Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Benetton Group Tech Stack and Enterprise Applications
Benetton Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2018 | 2019 |
In 2018 Benetton Group implemented SAP S/4 HANA together with SAP Fashion Management and the SAP HANA platform to simplify retail and franchise operations into one integrated system. The SAP S/4 HANA project was scoped to address ERP Financial requirements while unifying transactional finance with retail process support across Benetton's global retail network of more than 5,000 retailers.
Configuration emphasized core financial and retail operational capabilities, including a central financial ledger, accounts receivable and payable, order to cash workflows, inventory and distribution management, and retail merchandising and franchise operations support. SAP Fashion Management components were used alongside SAP S/4 HANA to align product and assortment master data with point of sale and franchise sales processes, enabling consistent merchandising and sales orchestration.
Architecturally the deployment leveraged SAP HANA as the in-memory database to enable tighter integration between finance, distribution, and sales process streams and to support real-time transactional processing. Governance and rollout focused on centralizing distribution and sales process ownership, standardizing master data and operational workflows across retail and franchise channels. Benetton expects increased speed and flexibility in supporting distribution and sales processes and to deliver superior value to customers by using SAP S/4 HANA and SAP innovations to streamline operations.
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ERP Financial | ERP |
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2018 | 2019 |
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ERP Financial | ERP |
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2018 | 2019 |
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Benetton Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2016 | 2016 |
In 2016 Benetton Group implemented SAP HCM (HR) as its Core HR platform. The rollout was led internally by the SAP analyst for HR and the IT service HR team, with a designated team leader responsible for SAP HCM governance and operational ownership.
SAP HCM (HR) was configured to support core personnel administration and organizational management, and it included employee self service and personnel development workflows consistent with Core HR functionality. The implementation also encompassed time and absence management and centralized HR master data controls to standardize employee records and role definitions.
Deployment architecture centered on a centralized SAP HCM application instance managed by Benetton Group IT service HR, with operational processes designed to route HR cases and service requests through the HR service organization. The internal SAP HCM team handled configuration, testing, and ongoing maintenance activities in coordination with HR functional leads.
Governance established role based access control and change control for HR master data, with the SAP HCM team leader coordinating configuration updates and release activities. Operational ownership remained with Benetton Group HR and IT service HR, aligning system administration with HR process owners and IT support procedures.
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Benetton Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cegid | Legacy | Cegid Retail POS | Point Of Sale, Retail Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017 Benetton Group implemented Cegid Retail POS as its primary Point Of Sale,Retail Management solution to support retail operations across its brand portfolio. The initial decision aligned the company with Cegid's cloud platform dedicated to unified commerce and points of sale, establishing a platform-level architecture for in-store transactions and omnichannel order handling.
The deployment centered on Cegid Retail POS capabilities for in-store checkout, sales associate tooling and clienteling, real-time inventory visibility, and unified commerce order capture consistent with Point Of Sale,Retail Management functional expectations. Configuration emphasized cloud-based POS terminals and sales associate mobile tools to digitize store workflows and enable seamless omnichannel interactions at the point of service.
The program progressed through staged pilots beginning with four stores in 2019, expanding to 29 stores in 2020, and then scaling to a full rollout across 1,358 stores in 23 countries supporting United Colors of Benetton, Undercolors of Benetton and Sisley. This phased rollout model used the Cegid cloud platform to standardize POS behavior and store-level processes while allowing iterative validation across multiple retail formats and regions.
Governance and operational change were implemented via a centralized rollout strategy and pilot-driven validation, with the stated objective to digitize stores, equip sales staff with efficient tools, and enable customers an effortless state of the art omnichannel in-store shopping experience. The implementation positions Benetton Group, Cegid Retail POS, Point Of Sale,Retail Management and retail operations in a unified architecture for ongoing omnichannel retail servicing.
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Retail Management | ERP Services and Operations |
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2012 | 2013 |
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Retail Management | ERP Services and Operations |
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2019 | 2019 |
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Retail Management | ERP Services and Operations |
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2017 | 2017 |
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Benetton Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Benetton Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2012 | 2012 |
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Benetton Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Benetton Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Benetton Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Merchandising & Category Director | Director | Procurement | |
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CIO | CXO | Finance | |
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Group Chief Digital Officer | CXO | IT | |
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Apps Being Evaluated by Benetton Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Benetton Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Benetton Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Benetton Group Technographics
Benetton Group is a Retail organization based in Italy,
with around 6400 employees and annual revenues of $1.12 billion.
Benetton Group operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP HCM (HR) and Cegid Retail POS,
covering areas like ERP Financial, Core HR and Point Of Sale, Retail Management.
Benetton Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Cegid.
Benetton Group recently adopted applications including
Insightly Unbounce Conversion Intelligence Platform in 2021, Workplace by Facebook in 2020 and Cegid ERP in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Benetton Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Benetton Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Benetton Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.