Benetton USA Technographics

Discover the latest software purchases and digital transformation initiatives being undertaken by Benetton USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Benetton USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Benetton USA has purchased the following applications: LivePerson Conversational Cloud for Chatbots and Conversational AI in 2014, Zeotap CDP for Customer Data Platform in 2025, SAP S/4 HANA for ERP Financial in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Benetton USA is running and its propensity to invest more and deepen its relationship with LivePerson , Zeotap , Liveramp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Benetton USA revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Benetton USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.