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Benetton USA
Location
601 5th Avenue,
New York, 10017, NY,
United States
Website
https://www.us.benetton.com/
Phone
1 212-593‑0290
Artw industry
Retail
Employee
Revenue

Benetton USA Technographics

Benetton USA Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Benetton USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Benetton USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Benetton USA has purchased the following applications: LivePerson Conversational Cloud for Chatbots and Conversational AI in 2014, Zeotap CDP for Customer Data Platform in 2025, SAP S/4 HANA for ERP Financial in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Benetton USA is running and its propensity to invest more and deepen its relationship with LivePerson , Zeotap , Liveramp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Benetton USA revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Benetton USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Benetton USA Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
LivePerson Legacy LivePerson Conversational Cloud Chatbots and Conversational AI AI-Powered Application n/a 2014 2014
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Zeotap Legacy Zeotap CDP Customer Data Platform CRM n/a 2025 2025
Data Management Platform CRM 2019 2019
Digital Advertising Platform CRM 2018 2018
Marketing Automation CRM 2020 2020
ERP Financial Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
SAP Legacy SAP S/4 HANA ERP Financial ERP Financial Management n/a 2017 2018
Payment Processing ERP Financial Management 2020 2020
Payment Processing ERP Financial Management 2022 2022
ERP Services and Operations
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Retail Management ERP Services and Operations 2014 2015
IT Decision Makers and Key Stakeholders at Benetton USA
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Benetton USA Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Benetton USA Technographics

Benetton USA is a Retail organization based in United States, with around 100 employees and annual revenues of $20.0 million.

Benetton USA operates a diverse technology stack with applications such as LivePerson Conversational Cloud, Zeotap CDP and SAP S/4 HANA, covering areas like Chatbots and Conversational AI, Customer Data Platform and ERP Financial.

Benetton USA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as LivePerson, Zeotap and SAP.

Benetton USA recently adopted applications including Zeotap CDP in 2025, Klarna Payments in 2022 and Facebook Atlas in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Benetton USA’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Benetton USA’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Benetton USA technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.