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Berry Bros. & Rudd Software Purchases and Digital Transformation Initiatives

Last updated on 2021-09-14 07:12:27

Discover the latest software purchases and digital transformation initiatives being undertaken by Berry Bros. & Rudd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 470 Berry Bros. & Rudd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Berry Bros. & Rudd has purchased the following applications: Dynatrace Ruxit for Application Performance Management in 2021, Amazon EC2 for Application Hosting and Computing Services in 2021, SocketLabs Email APIs for Transactional Email in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Berry Bros. & Rudd is running and its propensity to invest more and deepen its relationship with Dynatrace , Amazon Web Services (AWS) , SocketLabs or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Berry Bros. & Rudd revenues, which have grown to $307.0 millions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Berry Bros. & Rudd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Berry Bros. & Rudd (BBR) is a family-run British wine and spirits merchant founded in London in 1698. Since then, the company has grown from a small coffee shop into an international business with six offices worldwide. As well as the finest wines, the company also sells wines and spirits under its own-label range, Berry Bros. & Rudd's Own Selection. Other services it offers include wine investment, wine storage, wine tastings, events, and educational courses.

Scope and Challenges

A business which is unique and complex, Berry Bros & Rudd needed new ERP solution mainly for financial reasons. With the growth of the company, also grew the financial operations on a daily bases. The legacy application didn't rise to the needs of the business so the replacement was inevitable.

The first phase Berry Bros. & Rudd has chosen Ciber to implement an SAP ERP system to support retail operations as well as the company’s online wine trading platform. But the first phase of the implementation didn't go as well as the company planned. The earlier attempts have brought nothing but a loss of time and company resources.

Outcome and Implications

At the end of 2017, Berry Bros. & Rudd selected Edenhouse for continuing the implementation process for SAP S/4 Hana, with Edenhouse the UK company have reached a significant milestone in their SAP project by successfully going live with Phase 2 of project Dionysus. As part of the project, there was an initial, mainly Finance related, to go live in April 2017.

Following this successful phase, the project has delivered companywide SAP functionality using SAP’s latest version of S/4HANA with Extended Warehouse Management, which includes excise, functionality to ensure HMRC compliance around bonded warehousing, which is a major milestone to achieve with any project of this size and complexity.

The implementation cost around 6.5 million dollars. After fantastic achievement for Edenhouse and Berry Bros & Rudd, they are looking forward to implementing Phase 3 and ensuring their customer takes advantage of all warehouse processing in their next phase.


3 St James's Stree
London, SW1A 1EG , x
United Kingdom
44 20 7022 8973
https://www.bbr.com/
Industry Employees Revenue
Retail 470 $307.0M

Enterprise Software and Cloud Applications being used by Berry Bros. & Rudd


Vendor Old Product New Product Category Market Users VAR/SI When Live
SAP Legacy Applications SAP BW (Business Warehouse) Data Warehouse Analytics and BI n/a n/a 2010 2010
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Partner Relationship Management CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe CRM CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Personalization and Product Recommendations eCommerce Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2017 2H 2018
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2017 2018
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Cloud Storage IaaS Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Secure Email Gateways (SEGs) IaaS Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe IT Service Management ITSM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Apps Development PaaS Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2021 2021
Vendor Old Product New Product Category Market Users VAR/SI When Live
SAP Legacy Applications SAP BW (Business Warehouse) Data Warehouse Analytics and BI n/a n/a 2010 2010
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Partner Relationship Management CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe CRM CRM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Personalization and Product Recommendations eCommerce Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe eCommerce eCommerce Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2017 2H 2018
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2017 2018
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe IT Service Management ITSM Subscribe Subscribe 2017 2017
Vendor Old Product New Product Category Market Users VAR/SI When Live
Adobe Systems Legacy Applications Adobe ColdFusion Apps Development PaaS n/a n/a 2019 2019
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2021 2021
Vendor Old Product New Product Category Market Users VAR/SI When Live

IT Decision Makers and Key Stakeholders at Berry Bros. & Rudd


First Name Last Name Title Email Phone
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Subscribe Subscribe Chief Executive Officer Subscribe Subscribe
Subscribe Subscribe Chief Customer & Technology Officer Subscribe Subscribe
Subscribe Subscribe Group Reporting Accountant Subscribe Subscribe
Subscribe Subscribe Finance Transformation and Business Change Manager Subscribe Subscribe
Subscribe Subscribe Operations & IT Director Subscribe Subscribe
Subscribe Subscribe Technology Director Subscribe Subscribe
Subscribe Subscribe SAP Project Lead Subscribe Subscribe
Subscribe Subscribe Head of Events & Education Subscribe Subscribe
Subscribe Subscribe Customer Data Manager Subscribe Subscribe
Subscribe Subscribe Head of IT Transformation and Change Subscribe Subscribe