BET365 Group Ltd
Media Way,
Stoke-on-Trent, ST1 5SZ,
United Kingdom
Stoke-on-Trent, ST1 5SZ,
United Kingdom
44 17 8268-4757
Leisure and Hospitality
BET365 Group Ltd Technographics
BET365 Group Ltd Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BET365 Group Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4646 BET365 Group Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BET365 Group Ltd has purchased the following applications: IRIS Earnie IQ for Payroll in 2019, Comtrade iCore Gaming Platform for Enterprise Gaming Platform in 2014, Stats Perform Opta for Predictive Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BET365 Group Ltd is running and its propensity to invest more and deepen its relationship with IRIS Software , Comtrade Gaming , Playtech or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BET365 Group Ltd revenues, which have grown to $3.12 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BET365 Group Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BET365 Group Ltd Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IRIS Software | Legacy | IRIS Earnie IQ | Payroll | HCM | n/a | 2019 | 2019 |
In 2019, BET365 Group Ltd implemented IRIS Earnie IQ as its Payroll platform. The deployment was configured to run a four weekly payroll across nine separate legal entities covering roughly 3,500 employees, handling both salaried and hourly colleagues across functions including admin, customer service, operations, IT, infrastructure and traders.
IRIS Earnie IQ was configured to centralize core Payroll workflows, including scheduled four weekly processing, automated pay calculation for salary and hourly rates, and consolidated pay runs across multiple companies. Configuration emphasized role separation to allow two payroll specialists to execute primary processing while three administrators and officers focused on data entry and exception management.
Operationally the implementation centralized payroll administration in the companys Stoke-on-Trent payroll center, with Jacqueline identified as the primary operator running payroll processes. The small department structure is explicit, with payroll execution performed by two members of staff and the team rounded out by three administrators and officers, supporting payroll across the named departments.
Governance and process design prioritized a consistent processing cadence and consolidated run control to support multi-entity payroll orchestration. IRIS Earnie IQ enabled BET365 Group Ltd to maintain its four weekly payroll schedule and operationalize payroll for multiple companies and employee types with a compact, role-based payroll team.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Comtrade Gaming | Legacy | Comtrade iCore Gaming Platform | Enterprise Gaming Platform | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, BET365 Group Ltd implemented Comtrade iCore Gaming Platform. The Comtrade iCore Gaming Platform was deployed as an Enterprise Gaming Platform to centralize wagering orchestration and player services across the companys gaming operations.
The implementation focused on core platform modules common to enterprise gaming environments, including player account management, wallet and payments orchestration, wagering and sportsbook engine capabilities, risk and limits controls, promotions and campaign tooling, and consolidated reporting and analytics. Comtrade iCore Gaming Platform configuration emphasized role based access, multi tenancy readiness for product lines, and modular configuration to support product catalog and promotional workflows.
Integrations were aligned with the estates existing software footprint, explicitly connecting Comtrade iCore Gaming Platform to Microsoft Dynamics for financial and back office processes, to Campaign Commander Email Vision for campaign execution, and to Microsoft Office for operational productivity. The platform also federated data and coexisted with prior gaming components such as Comtrade IGS and Playtech IMS, while supporting standard SMTP and IM client interactions used by support and marketing teams.
Governance centered on a centralized configuration and release model, cross functional operations between product, finance, CRM and customer service, and established process controls for account and promotional governance. Operational rollout emphasized staged configuration management and role based workflow enforcement to align platform operations with enterprise controls and regulatory requirements.
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Enterprise Gaming Platform | ERP Services and Operations |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stats Perform | Legacy | Stats Perform Opta | Predictive Analytics | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, BET365 Group Ltd implemented Stats Perform Opta, a Predictive Analytics application, to support sportsbook trading and bet settlement across its UK and global operations. The deployment was positioned to feed in-play markets and real-time bet settlement workflows, aligning the application with core sportsbook trading and settlement business functions.
Stats Perform Opta was configured to deliver low-latency live statistics and real-time content for bet placement and in-play product enrichment. The implementation leveraged Opta data alongside RunningBall feeds to power event-driven in-play market updates, enabling continuous odds adjustments and visible live-stat presentation to bettors.
Integration work included routing Opta and RunningBall event streams into bet settlement pipelines and trading system interfaces, instrumenting data flows for rapid event detection and settlement triggers. Operational coverage explicitly included sportsbook trading desks and bet settlement teams, with the configuration supporting expanded market coverage and faster delivery of live stats.
Governance centered on embedding Opta-sourced data into existing trading and settlement workflows, refining operational processes for in-play market orchestration and product enrichment. The vendor relationship supported improved market coverage and low-latency live stats as stated by the vendor, which informed ongoing content and data operations for BET365 Group Ltd.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2014 | 2014 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2006 | 2006 |
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Supplier Relationship Management | Procurement |
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2006 | 2006 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Workspace | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at BET365 Group Ltd
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by BET365 Group Ltd Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD BET365 Group Ltd Technographics
BET365 Group Ltd is a Leisure and Hospitality organization based in United Kingdom,
with around 4646 employees and annual revenues of $3.12 billion.
BET365 Group Ltd operates a diverse technology stack with applications such as
IRIS Earnie IQ, Comtrade iCore Gaming Platform and Stats Perform Opta,
covering areas like Payroll, Enterprise Gaming Platform and Predictive Analytics.
BET365 Group Ltd has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IRIS Software, Comtrade Gaming and Stats Perform.
BET365 Group Ltd recently adopted applications including
DocuSign eSignature in 2022, IAB Europe Consent Management Platform (CMP) in 2021 and IRIS Earnie IQ in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BET365 Group Ltd’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BET365 Group Ltd’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
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