San Francisco, 94107, CA,
United States
Betable Technographics
Betable Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Betable and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Betable employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Betable has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Zendesk Service for Customer Support in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Betable is running and its propensity to invest more and deepen its relationship with Oracle , Google , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Betable revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Betable intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Betable Tech Stack and Enterprise Applications
Betable ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 Betable implemented Oracle NetSuite ERP as an ERP Financial platform for its finance and accounting business function, consolidating core accounting operations for the 40 employee consumer packaged goods company. Oracle NetSuite ERP was configured to deliver core financial modules including general ledger, accounts payable, accounts receivable, invoicing, fixed asset accounting and financial reporting, aligning with standard ERP Financial workflows and chart of accounts requirements. The implementation emphasized configuration for small organization scale while retaining enterprise grade controls.
Deployment included role based access controls, approval workflows for payables and receivables, and audit trail instrumentation to support month end close and statutory reporting processes. Operational coverage targeted finance and accounting teams with executive reporting feeds to leadership, and governance workstreams focused on account structure, approval matrices and periodic reconciliation procedures. Configuration and process changes were designed to embed continuous financial control and reporting discipline within Betable's finance function.
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Betable Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Betable implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform, using Google Workspace (Formerly Google G-Suite) to support internal communications and employee productivity. The deployment covered the company’s full staff of 40 employees and centralized email, calendaring and productivity tooling under a cloud SaaS model.
Google Workspace (Formerly Google G-Suite) was configured to provide hosted Gmail, shared calendars, Google Drive storage, and Docs and Sheets for real time coauthoring, reflecting standard Collaboration functional modules. The configuration emphasized document collaboration, version management, and group based access controls to support day to day communications and content workflows.
Administration was consolidated through the Google Admin console with centralized user and group management tied to the corporate domain, enabling straightforward provisioning and access control across the organization. Operational scope included core business functions for internal communications, document collaboration and scheduling across the entire company.
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Betable CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2014 | 2014 |
In 2014, Betable implemented Zendesk Service to support Customer Support functions on their website. The deployment centralized customer inquiry capture through an on-site support widget and web ticketing workflows to manage consumer requests.
Zendesk Service was configured to handle core ticketing, automated routing, SLA-aware queues, and knowledge base publishing consistent with Customer Support operational patterns. The implementation focused on web-facing customer service touchpoints and established centralized issue tracking and assignment across product and support staff in a compact organization of approximately 40 employees. Governance emphasized standardized response workflows and ticket prioritization to streamline lifecycle management.
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Betable PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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Betable IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Betable
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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COO | CXO | Finance | |
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Founder & CEO | CXO | Finance | |
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CTO | CXO | Finance | |
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Apps Being Evaluated by Betable Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||