Warsaw, 01-377,
Poland
Betacom Technographics
Betacom Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Betacom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 79 Betacom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Betacom has purchased the following applications: Microsoft 365 for Collaboration in 2018, Microsoft Dynamics 365 Marketing for Marketing Automation in 2021, OVHcloud for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Betacom is running and its propensity to invest more and deepen its relationship with Microsoft , OVHcloud or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Betacom revenues, which have grown to $23.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Betacom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Betacom Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Betacom implemented Microsoft 365 for Collaboration, deploying the cloud productivity suite across its Poland-based professional services business and covering approximately 79 employees. The implementation positioned Microsoft 365 as the primary Collaboration platform for email, document storage, and real-time teamwork across client delivery and back-office functions.
The deployment centered on core Microsoft 365 modules, including Exchange Online for corporate email, SharePoint Online for intranet and document management, OneDrive for personal file sync, Teams for persistent chat and meetings, and the Office desktop and mobile applications for day-to-day productivity. Configuration work emphasized mailbox provisioning, site and document library structure in SharePoint Online, Teams channel design for cross-functional collaboration, and user licensing alignment to business roles.
Tenant-level identity and access controls were implemented using Microsoft 365 native identity capabilities, with Azure Active Directory credential management and conditional access patterns informing user access and single sign-on across services. Device and client management capabilities consistent with Microsoft 365 were applied to support secure access from managed laptops and mobile devices, and retention and compliance controls were configured within the Microsoft 365 Compliance Center to align document lifecycle requirements with professional services record keeping.
Governance was organized around tenant administration, role-based access, mailbox and SharePoint site ownership, and a staged rollout to business units to standardize collaboration workflows. Microsoft 365 was therefore the central Collaboration application for Betacom, shaping collaboration, communications, and document management practices across the firm.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Marketing | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Betacom implemented Microsoft Dynamics 365 Marketing to centralize web-driven campaign orchestration and lead capture. Microsoft Dynamics 365 Marketing is deployed as a cloud-hosted Marketing Automation solution and is used on Betacom's public website to deliver marketing pages, web forms, and site-level tracking that feed digital campaign processes.
The deployment emphasizes core Marketing Automation capabilities including email marketing, dynamic segmentation, customer journeys, event registration and hosted marketing pages with web capture. Integrations explicitly include the website layer, enabling form capture, web behavior tracking and automated journey enrollment for on-site prospects, and governance was structured to manage consent capture and campaign approval workflows to support marketing operations and on-site publishing in Poland.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OVHcloud | Legacy | OVHcloud | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Betacom implemented OVHcloud for Application Hosting and Computing Services to host its public website. The OVHcloud implementation serves the corporate website at betacom.com.pl and provides the primary hosting layer for web assets and application delivery. The deployment signal is focused on website hosting aligned to the Professional Services business function.
The OVHcloud deployment is consistent with Application Hosting and Computing Services patterns, leveraging compute instances, storage, DNS management and SSL termination to deliver web content and web application workloads. Operational coverage centers on marketing and client engagement channels for Betacom in Poland, reflecting hosting needs for a firm of 79 employees and 23.6 million in revenue. Governance and operational ownership are handled within Betacom IT in coordination with marketing, with configuration and hosting orchestration centralized on OVHcloud.
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IT Decision Makers and Key Stakeholders at Betacom
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by Betacom Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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