Betagro
Betagro Tower (North Park) 323 Vibhavadi Rangsit Rd. Thung Song Hong, Lak Si,
Bangkok, 10210,
Thailand
Bangkok, 10210,
Thailand
66 2833 8000
Consumer Packaged Goods
Betagro Technographics
Betagro Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Betagro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15900 Betagro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Betagro has purchased the following applications: SAP S/4 HANA for ERP Financial in 2017, Oracle PeopleSoft HCM for Core HR in 2015, Blue Yonder Transportation Management ( ex JDA TMS ) for Transportation Management in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Betagro is running and its propensity to invest more and deepen its relationship with SAP , Oracle , Blue Yonder or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Betagro revenues, which have grown to $3.41 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Betagro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Betagro Tech Stack and Enterprise Applications
Betagro ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2017 | 2018 |
In 2017 Betagro implemented SAP S/4 HANA as an ERP Financial initiative, launching an SAP S/4HANA 1610 project that ran from August 2017 to March 2018. The SAP S/4 HANA implementation targeted core ERP Financial capabilities while explicitly extending scope to support plant maintenance and asset management workflows within Betagro operations.
Configuration and customizing tasks documented during the engagement focused on SAP Plant Maintenance functional setup, including configuration work to support maintenance notifications, equipment and functional location structures, and maintenance order processing consistent with PM best practices. The project executed unit testing across SAP S/4HANA 1511 and SAP S/4HANA 1610 versions and produced test scripts used for validation.
The effort was associated with Innovation Consulting Services Co.,Ltd, with project responsibilities recorded as SAP PM functional consulting, conducting SAP Plant Maintenance training classes for key users, and developing configuration and enhancement documentation. Deliverables included detailed configuration documentation, enhancement specifications, and test script repositories to support handover and knowledge transfer.
Governance and rollout activities emphasized documentation review cycles, update processes for configuration and enhancements, and classroom training for key users to embed new maintenance workflows. Operational coverage centered on the Plant Maintenance business function and related maintenance and asset management teams, aligning SAP S/4 HANA ERP Financial capabilities with Betagro maintenance process governance.
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Betagro HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft HCM | Core HR | HCM | n/a | 2015 | 2016 |
In 2015, Betagro implemented Oracle PeopleSoft HCM as its Core HR platform. The deployment positioned Oracle PeopleSoft HCM to manage core human resources functions and to provide a centralized application for employee master data and HR transaction records.
Configuration and functional scope focused on master data management, HR process workflows, data cleansing and HR reporting. Operational capabilities described by site analysts include maintaining master records on the PeopleSoft system, executing cleansing activities in master sections, preparing HR analysis views and reports, and driving HR process improvement workstreams.
Operational stewardship for PeopleSoft was concentrated in HR departments and operational teams in the Bangkok Metropolitan Area, with HRIS analysts responsible for ongoing monitoring of system operation, database administration and user consultation from January 2018 through July 2019. The implementation supported routine system maintenance tasks such as master data updates and the production of HR analysis reports used by people managers and HR operations.
Governance and process change centered on establishing master data controls, standardized data cleansing routines, and user enablement through guides and consultation. System-related projects were executed to develop human system capabilities, and day to day governance emphasized accurate master data, report provisioning and incremental HR process improvements.
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Betagro SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blue Yonder | Legacy | Blue Yonder Transportation Management ( ex JDA TMS ) | Transportation Management | SCM | n/a | 2025 | 2025 |
In 2025 Betagro selected Blue Yonder to lead the implementation of Blue Yonder Transportation Management (ex JDA TMS) for Transportation Management of its logistics and transportation operations. The engagement is being executed by Blue Yonder Professional Services, reflecting a vendor‑led delivery model focused on operational modernization rather than a point solution purchase.
The implementation narrative centers on core Transportation Management capabilities, including transportation planning and optimization, carrier selection and tendering, shipment execution and tracking, and freight settlement and audit. Configuration will align master data for locations and lanes, transportation rate management, and rule driven orchestration to support planning and execution workflows across Betagro’s distribution flows.
Integration planning is a primary implementation stream, with Blue Yonder Professional Services coordinating interfaces to enterprise order systems, warehouse systems, carrier networks and telematics providers to enable execution, visibility and event driven orchestration. The architecture approach emphasizes end to end shipment lifecycle support and real time visibility feeds, with middleware or API layers expected to consolidate messaging between order orchestration, warehouse operations and carrier connectivity.
Governance and process redesign are scoped as part of the rollout, with standardized transportation planning workflows, centralized carrier governance and role based operational controls to be established. Blue Yonder Professional Services will drive change management, cutover sequencing and operational handover to Betagro teams, aligning transportation planners and operations functions to the new Transportation Management platform.
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Betagro Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2020 | 2021 |
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Betagro CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Betagro
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Technology & Digital officer | CXO | IT | |
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Director Digital Center | Director | IT | |
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AVP - IT Operation | VP | IT | |
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AVP - Digital Innovation Office | VP | IT | |
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Apps Being Evaluated by Betagro Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Betagro IT executives and key decision makers. This section highlights Betagro's latest recorded technology evaluations, including Tricentis Tosca for Test Automation Platform on 2025-03-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Betagro digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-04 | Betagro | Evaluated | Tricentis | Tricentis Tosca | Test Automation Platform | PaaS |
FAQ - APPS RUN THE WORLD Betagro Technographics
Betagro is a Consumer Packaged Goods organization based in Thailand,
with around 15900 employees and annual revenues of $3.41 billion.
Betagro operates a diverse technology stack with applications such as
SAP S/4 HANA, Oracle PeopleSoft HCM and Blue Yonder Transportation Management ( ex JDA TMS ),
covering areas like ERP Financial, Core HR and Transportation Management.
Betagro has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Oracle and Blue Yonder.
Betagro recently adopted applications including
Blue Yonder Transportation Management ( ex JDA TMS ) in 2025, SAP Ariba in 2020 and Cisco IronPort Cloud Email Security in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Betagro’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Betagro’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Betagro technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.