Birmingham, B5 4AU,
United Kingdom
Birmingham Royal Ballet Technographics
Birmingham Royal Ballet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Birmingham Royal Ballet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 208 Birmingham Royal Ballet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Birmingham Royal Ballet has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2020, Craft CMS for Web Content Management in 2015, Spektrix Marketing for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Birmingham Royal Ballet is running and its propensity to invest more and deepen its relationship with Microsoft , Expenzin , Pixel & Tonic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Birmingham Royal Ballet revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Birmingham Royal Ballet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Birmingham Royal Ballet Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
In 2020 Birmingham Royal Ballet implemented Microsoft Dynamics GP as its ERP Financial platform for the organisation's finance function. Microsoft Dynamics GP is referenced in internal operations alongside the Great Plains name and served as the central system for transactional accounting and ledger control.
The implementation focused on core financial modules typical of ERP Financial deployments, including general ledger configuration, accounts payable to support purchase ledger invoice entry and supplier payments preparation, accounts receivable and sales ledger credit control, bank reconciliation routines, and expense management for staff allowances and authorisations. Configuration work aligned application workflows to support backlog clearance activities such as creditor and debtor casework and structured input of staff expenses.
Operational use and tooling included co-usage with Microsoft Outlook, Excel including pivot analyses, and Word as part of day to day finance operations, with expense processing linked to the Expensin tool noted in internal records. The deployment covered the Birmingham Royal Ballet finance team and concentrated on day to day transactional processing, credit control escalation, supplier payment preparation, bank reconciliation, and incoming mail administration.
Governance activity included reviewing and writing a process control manual as each area of the finance function was investigated, instituting standardised authorisation flows for expenses and formalising reconciliations and incoming mail handling. These governance actions were embedded alongside Microsoft Dynamics GP to create repeatable operational procedures for the finance department.
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Expense Management | ERP Financial Management |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2015 | 2015 |
In 2015 Birmingham Royal Ballet implemented Craft CMS as its Web Content Management platform for the public website. The deployment established a centralized content repository and templating approach to manage performance listings, company information, and audience-facing pages across the site.
The Craft CMS implementation emphasizes content modeling, media asset management, and role based editorial controls, with environment separation for staging and production to support safe content updates. Operational ownership sits with marketing and audience engagement teams, who use Craft CMS workflows and permissions to govern publishing, maintain site pages, and coordinate campaign content for the UK based arts organization.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Spektrix | Legacy | Spektrix Marketing | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Birmingham Royal Ballet implemented Spektrix Marketing for Account Based Marketing. The organization, operating in leisure and hospitality with approximately 208 employees, deployed Spektrix Marketing on their website as the primary channel for audience engagement and campaign delivery.
The implementation leverages core Account Based Marketing capabilities including audience segmentation, personalized web content, campaign orchestration and behavioral triggers. Configurations reflect campaign templates, automated segmentation rules and on-site personalization workflows managed inside Spektrix Marketing.
Operational ownership sits with the central marketing team and the tool is embedded into the public-facing site for direct interaction with patrons and prospects. Governance structured around content approval, campaign scheduling and digital channel coordination was instituted to manage marketing execution through Spektrix Marketing.
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Donor and Fundraising Management | CRM |
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2008 | 2008 |
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Marketing Automation | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Birmingham Royal Ballet
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Birmingham Royal Ballet Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||