Black Entertainment Television
1235 W St Ne,
Washington, 20018-1101, DC,
United States
Washington, 20018-1101, DC,
United States
1 202-526-4927
Communications
Black Entertainment Television Technographics
Black Entertainment Television Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Black Entertainment Television and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Black Entertainment Television employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Black Entertainment Television has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2012, AudienceView Vendini for Reservation and Booking Management in 2020, GumGum for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Black Entertainment Television is running and its propensity to invest more and deepen its relationship with Microsoft , AudienceView , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Black Entertainment Television revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Black Entertainment Television intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Black Entertainment Television Tech Stack and Enterprise Applications
Black Entertainment Television ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012 Black Entertainment Television implemented Microsoft Dynamics GP as its ERP Financial system. Microsoft Dynamics GP was configured to support accounts payable operations, processing vendor payments, executing weekly check runs, and managing structured data entry into the Great Plains system to maintain the transactional ledger.
The implementation emphasized payables ledger configuration, vendor master data controls, check run scheduling, and payment posting workflows to align with BET finance processes. Operational scope covered finance and accounting teams responsible for vendor payments and cash disbursement, with governance focused on standardized data entry procedures and scheduled check run orchestration using Microsoft Dynamics GP for payables processing and financial posting.
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Black Entertainment Television ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AudienceView | Legacy | AudienceView Vendini | Reservation and Booking Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Black Entertainment Television implemented AudienceView Vendini in Reservation and Booking Management on its public website. AudienceView Vendini is deployed to handle online reservations and ticketing workflows exposed to BET.com visitors.
The implementation centered on core Reservation and Booking Management capabilities, including public event listings, online checkout and order management, seating configuration and reserved ticket issuance, and customer self-service for purchases and ticket retrieval. Configuration was aligned with category-standard operational modules to support event presentation, inventory control, and transactional workflows.
Deployment was web-facing and integrated into BET.com, with AudienceView Vendini powering on-site booking flows and the embedded purchase experience. Administration and configuration were managed through the AudienceView Vendini management console, enabling marketing, events, and audience services teams to control event setup, pricing, and inventory without direct code changes to the website.
Operational scope focused on digital ticket sales and audience engagement through the public website, impacting marketing, events production, and box office style functions. The narrative reflects an application-led approach to Reservation and Booking Management, with the full product name AudienceView Vendini used as the system of record for online bookings on BET.com.
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Black Entertainment Television AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Black Entertainment Television deployed GumGum on its website. The deployment used GumGum as an Artificial Intelligence Marketing solution to provide contextual advertising and visual intelligence across BET.com.
The GumGum implementation emphasized contextual targeting, image and video recognition, and creative placement controls aligned with editorial content. Configuration was delivered via site-level tagging and client-side script to enable page signal capture and real-time decisioning for ad placements, with campaign controls surfaced to the ad operations team.
Deployment scope covered the consumer-facing BET.com property in the United States and was operated by digital advertising operations and marketing teams. Integrations focused on web page instrumentation and the site advertising stack connectors managed by internal ad ops, without external system names disclosed.
Governance centered on tag governance, creative approval workflows, and campaign configuration processes to align editorial publishing and monetization. Black Entertainment Television GumGum Artificial Intelligence Marketing supported advertising operations and content monetization business functions.
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Black Entertainment Television Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2019 | 2019 |
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Black Entertainment Television Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Black Entertainment Television eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2011 | 2011 |
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Black Entertainment Television CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Community Management | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2011 | 2011 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2010 | 2010 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2020 | 2020 |
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Black Entertainment Television ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Black Entertainment Television TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Black Entertainment Television IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Black Entertainment Television CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Black Entertainment Television
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Black Entertainment Television Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Black Entertainment Television IT executives and key decision makers. This section highlights Black Entertainment Television's latest recorded technology evaluations, including Microsoft Power BI for Analytics and BI on 2024-12-03. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Black Entertainment Television digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-12-03 | Black Entertainment Television | Evaluated | Microsoft | Microsoft Power BI | Analytics and BI | Analytics and BI |
FAQ - APPS RUN THE WORLD Black Entertainment Television Technographics
Black Entertainment Television is a Communications organization based in United States,
with around 350 employees and annual revenues of $70.0 million.
Black Entertainment Television operates a diverse technology stack with applications such as
Microsoft Dynamics GP, AudienceView Vendini and GumGum,
covering areas like ERP Financial, Reservation and Booking Management and Artificial Intelligence Marketing.
Black Entertainment Television has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, AudienceView and GumGum.
Black Entertainment Television recently adopted applications including
DocuSign eSignature in 2021, Salesforce Sales Cloud in 2021 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Black Entertainment Television’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Black Entertainment Television’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Black Entertainment Television technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.