Apeldoorn, 7316 AC,
Netherlands
Bookunited Technographics
Bookunited Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bookunited and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Bookunited employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bookunited has purchased the following applications: Exact Online for ERP Financial in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Copernica Marketing Suite for Marketing Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bookunited is running and its propensity to invest more and deepen its relationship with Exact Software , Google , Copernica or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bookunited revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bookunited intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bookunited Tech Stack and Enterprise Applications
Bookunited ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Online | ERP Financial | ERP | n/a | 2022 | 2022 |
In 2022 Bookunited implemented Exact Online. Exact Online functions as the companys ERP Financial application, providing core accounting, invoicing and financial reporting capabilities to support the Professional Services business function across the organization.
Exact Online is deployed as a cloud software-as-a-service instance and is surfaced on Bookunited's website, indicating a direct site integration that connects customer-facing billing or administrative flows to the accounting backend via API or connector. Operational coverage centers on finance and administrative teams at Bookunited, with configuration and governance focused on chart of accounts, receivables, payables and invoicing workflows managed within Exact Online.
|
Bookunited Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Bookunited implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment was provisioned as a cloud-native SaaS instance on Google infrastructure and served as the primary corporate email and collaboration suite. Google Workspace (Formerly Google G-Suite) was configured to deliver core Collaboration capabilities including Gmail, Drive, Docs, Sheets, Slides, Calendar, and Meet, enabling document co-editing, shared storage, calendar coordination, and virtual meetings.
Configuration and governance emphasized organization-wide user provisioning for approximately 40 employees, domain-managed email, group-based sharing controls, and administrative policies to align with professional services workflows. The implementation supported business functions such as client delivery, internal project collaboration, scheduling, and file version control, and relied on Google Workspace administration and access control patterns to manage accounts and collaboration workflows.
|
Bookunited CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Copernica | Legacy | Copernica Marketing Suite | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Bookunited implemented Copernica Marketing Suite. The deployment runs on the Bookunited website and functions as the companys Marketing Automation platform for customer engagement and outbound communications. Copernica Marketing Suite is used by the marketing team at the Netherlands professional services firm with roughly 40 employees to centralize campaign creation and subscriber management.
Configuration focuses on email campaign orchestration, contact segmentation, behavioral tracking driven from website interactions, and automated workflow sequencing to support lead nurturing and client communications. The implementation ties Copernica Marketing Suite directly to the website for list growth and tracking, and governance emphasizes campaign workflow control and subscriber consent handling. Operational scope is primarily marketing and client engagement functions, with the application serving as the central Marketing Automation engine for campaign execution.
|
Bookunited PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
|
|
|
|
Transactional Email | PaaS |
|
2022 | 2022 |
|
Bookunited IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Bookunited
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bookunited Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||